KoMarketing Associates

DECEMBER 8, 2015

Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. B2B buyers are exploring a number of different channels when conducting vendor. Demand Generation. source ). >. source ). Content Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Marketing and Sales Operations enjoy fuller and more accurate segmentation reports, prospect decisioning improves, and leads are routed to the proper sales rep. Follow Michael on Twitter @Michael_R_Levy.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. The same report detailed an increase in reliance on third-party information sources, such as user reviews, community boards, third-party review sites, and business reports.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Martech Advisor

FEBRUARY 10, 2020

A 2017 Accenture report stated that 90% of B2B executives cite CX as a very important factor in achieving their organizations’ strategic priorities. Cultural alignment: Cultural alignment between the service provider or the vendor and the client organization is a crucial factor in sustaining long-term business relationships.

Practices 57

Practices Work Management B2B Best Practices 57

KoMarketing Associates

FEBRUARY 3, 2014

Shopping Campaigns allow you to utilize advanced grouping and reporting methods and they offer the ability to choose products directly from your data feed and associate campaigns with them. Shopping Campaigns also offer more in-depth reporting tabs and options. Google Shopping Challenges for B2B E-Commerce Vendors.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Terminus

OCTOBER 26, 2021

According to the 2020 State of CRM Data Management report, inaccurate CRM data can lower revenue by more than 20 percent. Terminus CDP includes: Audit: Uncover and compare accuracy against industry benchmarks to understand CRM data gaps. No more manual scrubbing.

Marketing Analytics Tools 43

Marketing Analytics Tools Work Management Marketing Management Account Based Marketing 43

SendX

JANUARY 28, 2019

Side Note - In case you want to benchmark your email opens (and other email marketing metrics) with others in your industry, take a look at this detailed study. A big email list in itself will not help you grow your business until you are in the business of selling email lists itself (which is sincerely hope is not the case).

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Strategic-IC

SEPTEMBER 17, 2022

Today’s buyer has a wealth of information at their fingertips: reports, blogs, review sites, display advertising, podcasts, white papers, etc. Involve Sales in building and validating your ICP and developing your account selection framework - this will strengthen your alignment. Build ABM reporting framework.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

NetLine

OCTOBER 12, 2018

Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Are reports clear, customizeable and easily shared with team members or clients? Talk to sales.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

markempa

SEPTEMBER 16, 2012

Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . 65% of marketers have not established lead nurturing.“The

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

The ROI Guy

FEBRUARY 20, 2019

She packages the insights research, a personalized report from your detailed analysis, the recommended solutions with pricing details, and customer videos and sends them to you via an email on the spot. And new research validates that belief. You ask if she’ll send you the information to share with some of your other stakeholders.

Training 40

Training Case Studies Validation B2B Sales 40

Rollworks

JULY 21, 2019

According to the TOPO 2019 Account-Based Benchmark Report , more than 80% of the most successful account-based organizations say they have a strong ICP. Organizations with a strong ICP also reported a 68% higher win rate. How this helps you advance your ABM. Only 42% of the other companies say they do.

Demand Generation 40

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 40

Rollworks

MARCH 20, 2019

According to the TOPO 2019 Account-Based Benchmark Report , of the most successful account-based organizations, more than 80% say they have a strong ICP. Not to mention, organizations with a strong ICP also reported 68% higher win rates. direct mail vendor. website hosting vendor. After all, it takes 6.8

Ideal Customer Profiles 40

Ideal Customer Profiles Demand Generation Template Account Based Marketing 40

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Hubspot

MARCH 9, 2015

They want light, vendor-neutral information that will help them identify their specific problem. In the decision stage, users have decided how they will solve their problem and they are simply seeking validation in determining their short list and selecting a final vendor. Benchmarks. Consideration. They need (and want!)

Work Management 28

Work Management Webcast Comparison Content 28

DealSignal

DECEMBER 27, 2021

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. B2B Email Marketing Benchmarks. This benchmark is critical. Improving Email Deliverability.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

The ROI Guy

JUNE 3, 2010

The influence of vendors as a trusted source of information has also increased, from only 3.3% The most favored sources of content during the early stages of b-to-b decision-making are white papers (64.4%), peer referrals (51.1%), webinars (48.9%), trials or demos (42.2%) and analyst reports (37.8%), the survey found.

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

The ROI Guy

AUGUST 9, 2010

This personalized assessment can help create a customized improvement plan to elevate the relationship from vendor to trusted advisor, and spur action. 2) Quantify the issues and opportunities the customer has via benchmarking tools, comparing their profile or costs versus competitors and leaders.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

The ROI Guy

FEBRUARY 2, 2011

According to the Wall Street Journal report on the study, Finance Chiefs Expand Role, several CFOs confirm the trend, and highlight how proving the ROI on proposals is more important than ever, for example: Terry Lillis, chief financial officer at Principal Financial Group Inc.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. Why This Report is Significant. Why This Report is Significant. Why This Report is Significant. 2018 Marketing Measurement and Attribution Benchmark Survey. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Contently

DECEMBER 6, 2016

Our blog and print magazine report more regular news coverage on the content marketing industry than just about any other publication. Second, vendors that aren’t that good at content are selling zombie pods. At Contently, we get thousands of inbound requests each month from businesses that want help with content marketing.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Customer Experience Matrix

JUNE 17, 2019

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

MARCH 9, 2011

Unlike a simple survey, the interactive assessment in real time compares the responses versus “healthy” benchmarks, using on-line results and PDF reports to illuminate where the buyer has already made progress, but more importantly, where they have issues that these new concept solutions can address.

Work Management 40

Work Management Marketing Management Demand Comparison 40

Kabbage

OCTOBER 28, 2016

As more companies become a part of Radius’ customer network and contribute common data points, the data in the Business Graph gets an additional layer of validation and verification, which improves its data quality. Marketers and data vendors rarely have a complete view of a company or a contact. 2) Comprehensiveness. 3) Freshness.

Effectiveness 182

Effectiveness B2B Network Marketing Validation 182

ANNUITAS

JANUARY 25, 2022

Gartner reports that the average complex B2B purchase involves 11 individual stakeholders—and that sometimes flexes up to nearly 20 people. Validator: “We think we know the right answer, but we need to be sure.”. And don’t forget to validate those findings with third-party research.).

Enterprise Management 130

Enterprise Management Buy Work Management Marketing Management 130

The Point

DECEMBER 20, 2016

I talked to Terry recently about the changing role of the Demand Waterfall in an era when many pundits and martech vendors are attempting to redefine the rules by which Demand Generation works. (HS) above benchmarks in some areas and below benchmarks in others in the process). TF) It’s absolutely still valid.

Lead Ranking 0

Lead Ranking Demand Peer-to-peer Work Management 0

Madison Logic

MAY 3, 2022

Madison Logic and LinkedIn customers also benefit from Madison Logic’s existing LinkedIn Reporting and ROI integration as part of the ML Platform. Gartner, “Improve Buyer Engagement and Conversion by Adding Journey Context to Personas”, Suzanne White, May 5, 2021. GARTNER is a registered trademark and service mark of Gartner, Inc.

Multi-Channel 52

Multi-Channel Account Based Marketing Enterprise Management ABM 52

Kabbage

OCTOBER 28, 2016

As more companies become a part of Radius’ customer network and contribute common data points, the data in the Business Graph gets an additional layer of validation and verification, which improves its data quality. Marketers and data vendors rarely have a complete view of a company or a contact. 2) Comprehensiveness. 3) Freshness.

Effectiveness 100

Effectiveness B2B Network Marketing Validation 100

KoMarketing Associates

APRIL 29, 2020

Vendor content, for better or for worse, is one of the primary sources of information buyers use to evaluate products and services. Per a survey from PathFactor , “92% of marketing leaders report that content plays an important part in their decision-making process.”. They need statistically valid surveys.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

Rev

APRIL 8, 2020

Traditional data sources are now worthless because it is impossible for traditional data vendors to monitor and report on rapidly changing firmographics such as headcount, revenues, and technology stacks (along with just about everything else). Another good benchmark is the measure of marketing efficiency. during Q1).

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

Metadata

JANUARY 8, 2024

It typically comes in the form of clicks, organic traffic, engagements, and email opens, which don’t show any validity.” According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. A few branded search terms for Metadata are Metadata, MetaMatch , and Marketing OS.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. These are leads that are sourced by sales reps directly.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

MAY 28, 2012

Say you sell accounting software: economic buyers might be interested in ROI calculators, vendor comparison charts, and other content that addresses financial concerns. Establish some lead nurturing benchmarks, which should be higher than your regular email marketing benchmarks, and monitor the performance of your campaigns.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Marketing Insider Group

JANUARY 9, 2024

buyer actions attending, reviewing analyst report, getting a demo, etc.) Giving Sales this lead nurturing content provides them with a valid business reason to engage the prospect. What are they thinking? how do I get this done?) How are they feeling? Stressed out? I like asking, “what motivated you to register or attend?”

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150