Launch Marketing

APRIL 5, 2023

With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Sprout Social

MARCH 10, 2017

To enable brands to understand their competitors’ Instagram strategy at the profile level, we’ve released the new Instagram Competitors Report—available in Premium plans and above. Similar to the Facebook Competitors Report , you can use this report to track fundamental metrics for any public Instagram profile.

Advertising Benchmark 101

Advertising Benchmark Profiling Promotion Facebook 101

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

KoMarketing Associates

MARCH 15, 2023

The Content Marketing Institute released the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and data suggested that most B2B marketers believe their organization has been at least “moderately successful” with content marketing over the past 12 months. “If

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

FEBRUARY 15, 2023

WordPress VIP recently published its “Content Matters 2023 Report,” and the majority of respondents (58.4%) stated that they expect their content marketing budgets to increase in 2023. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Key audience engagement benchmarks to help you better understand your audience—and what they want to see in their inbox.

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Choozle

JANUARY 17, 2019

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Benchmark report: Data at a glance. In their December 2018 U.S.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Launch Marketing

NOVEMBER 15, 2023

Paid Ads Are an Important Tool for Lead Generation When asked to identify which platforms marketers regularly use for their paid social media efforts, 75% reported using Facebook ads, followed by Instagram ads at 51% and LinkedIn ads at 43% – for both B2B and B2C marketers. Facebook’s conversion rate is the highest overall at 9.21%.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

DivvyHQ

OCTOBER 17, 2018

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. Zeroing in on 3 Critical B2B Content Marketing Management Trends. Let’s break ‘em down. #1: Keeping It Simple in 2019.

Advertising Benchmark 74

Advertising Benchmark B2B Marketing Automation Services Content 74

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology. Source: Vidyard. Like this post?

Trends 158

Trends Video Marketing Correlation Business 158

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Utilize social analytics reporting tools to gather data. What’s yours?

Social Media 135

Social Media ROI Media Cross-Selling 135

KoMarketing Associates

NOVEMBER 23, 2022

The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year. “If

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. According to a 2019 report by Acoustic, mobile open rates may be as high as 52.9% for Insurance.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

KoMarketing Associates

SEPTEMBER 13, 2022

Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.” As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Webbiquity

JANUARY 23, 2024

Reports show social listening is considered a “key planning element” by 82% of professionals. This requires accurate benchmarking through competitor analysis. Identify trending topics. Use social listening to identify trends in your industry and implement them in your marketing and customer service strategy.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Benchmark Email

JANUARY 24, 2023

As you can read in the latest Litmus’ email engagement trends report, the effect is already conspicuous one year after MPP’s launch. The email marketing landscape is tipped to tilt further, and… The post Most Compelling Trends from Litmus Email Engagement Trends Report appeared first on Benchmark Email.

Trends 40

Trends Privacy Protection Advertising Benchmark Privacy 40

Conductor

JANUARY 4, 2022

But new SEO trends keep coming because no matter how much initial ROI paid channels provide, the main reason your website gets clicks is based on its findability, which is determined by relevance and consumer need at the time. Along with being more realistic and straightforward with higher-ups about shifting organic benchmarks.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Kapost

JULY 5, 2016

88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. This holds steady with industry benchmarks, as marketers have bought into the power of content for fueling digital, social, and demand channels.

Top of Funnel 75

Top of Funnel Advertising Benchmark Marketing Report Planning 75

Vidyard

NOVEMBER 29, 2016

× Get the Report. Get the Report. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. These high-level takeaways are great, but to see the full story you need to download the full benchmark report! ×

Advertising Benchmark 50

Advertising Benchmark Demand Video Marketing Sample 50

Kabbage

NOVEMBER 29, 2016

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

The Lead Agency

FEBRUARY 8, 2023

The same report detailed an increase in reliance on third-party information sources, such as user reviews, community boards, third-party review sites, and business reports. B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

KoMarketing Associates

JUNE 29, 2021

The Content Marketing Institute, MarketingProfs and IDG published the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and data showed that 41% of technology marketers now have a documented content strategy intact.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

APRIL 21, 2021

The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

KoMarketing Associates

JANUARY 5, 2021

Demand Gen Report and True Influence recently published “The State of Integrated Marketing in B2B” report, and statistics showed that the majority of B2B marketers (44%) have an integrated marketing strategy underway and are testing new strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This report is essential reading for anyone looking to maximize their content marketing results. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report.

Marketing Report 106

Marketing Report Content Marketing Budget Programs Advertising Benchmark 106

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

Content Marketing Institute (CMI) and MarketingProfs released their 12th annual B2B Content Marketing Benchmarks, Budgets and Trends Report last month which portrays an encouraging and optimistic future ahead for content marketing.

Content Marketing 130

Content Marketing Advertising Benchmark Content Marketing Report 130

KoMarketing Associates

JANUARY 26, 2021

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion this year thanks to many new emerging trends.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Top Rank Marketing

FEBRUARY 7, 2024

The software replacement trend is indicative of a growing awareness that staying at the forefront of digital innovation is essential for long-term success. According to the report, marketing technology and data analytics mastery have emerged as top priorities for CMOs, with 49% emphasizing its importance in 2023.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Vidyard

JANUARY 24, 2017

How many videos are they publishing each month and what trends stand out for different industries and company sizes? To help answer these questions and many more, Vidyard has released its 2017 Video in Business Benchmark Report offering unique insights and trend analysis data from across its global customer base.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Stats 50

KoMarketing Associates

OCTOBER 6, 2020

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

InsightSquared

JULY 1, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. What’s missing and what’s next?

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

SmartBrief - Marketing

MARCH 10, 2024

Lastly, benchmark your open/read and click-thru rate data against available industry information. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries. The data should be analyzed one to two weeks after each newsletter is sent (to allow for maximum views).

Newsletter 106

Newsletter Practices Analytics Optimization 106