Key insights: Our pulse survey uncovers key marketing technology trends
Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or looking to purchase.
Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or looking to purchase.
We’ve been tracking six core marketing trends since May 1st to identify industry dynamics and project marketing leaders’ thoughts about their budgets, marketing technology spend preferences and more.
There have been some remarkable shifts since the first report was released. Read on to derive some exciting insights.
As the global recession continues to surge, the figures mentioned below reinstate the downward movement trend for marketing budgets. However, if you observe the graph shared below closely, you will see a recovering trend in marketing budgets towards May 20th.
Here’s what marketers had to say about it:
As per the seven day rolling average results of our benchmark survey, 37% of marketers were increasing their spends on marketing technology. This showed a 3% rise as compared to our previous data set released earlier this month.
The latest sequence of overall rankings shows that ‘content and experience’ and ‘data’ are the top two technologies. However, commerce and sales climbed one position ranking fourth while technology related to social and relationships slipped one position to rank fifth. Management oriented technology continues to stay at the bottom of the marketing leaders’ stacks.
We further dug into each of these segments to derive a seven-day rolling average which is as follows:
Here are our five most viewed articles this week:
Our latest Peer Network briefing with Cardlytics had lots of interesting pointers about big shifts in consumer behaviour as the world continues to spin. Read on to find out what those are.