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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

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A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond. This is what statisticians refer to as “self-selection bias” – essentially, that people who choose to respond to surveys may be different from those who do not respond.

Benchmark 183
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MPM Maturity Benchmarking Report

Allocadia

Original research benchmarking how companies run the business of marketing. We surveyed over 200 marketers to determine the industry’s maturity level around Marketing Performance and what the best marketers in the world are doing differently.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses. More in the B2B Demand Generation Benchmark Report.

Benchmark 178
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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Are All Benchmarks The Same?

ANNUITAS

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. The only problem with benchmarks and their data is that they must be relevant. We learned a great deal in conducting two large surveys. Blog benchmark.

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3 Basics For Benchmarking

ANNUITAS

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. As I compile the data gathered recently from our third annual B2B Enterprise Demand Generation Survey, I feel the significance of data. It’s not easy to build a survey, to take the pulse of an industry or a segment of the population. When building a survey, it is important to remain consistent.

Benchmark 100
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2018 B2B Digital Marketing Plans — Benchmark Report with Ascend2

Synthio

We recently teamed up with Ascend2 to conduct a survey to see how the digital marketing priorities, goals, and best practices have transformed over the last year. Ascend2 surveyed 107 companies to see what B2B thought leaders had planned for the new year in terms of digital marketing. Read the benchmark report today to learn all about the biggest trends in digital marketing in 2018 and get an overview of how digital marketing is evolving in the engagement economy.

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Benchmark your digital marketing activity

Savanta

I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. The tool and the full research report can be found here – B2B Digital Marketing Research.

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B2B social media: Highlights from new benchmarking research

Savanta

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The report is set to be launched late August, but here’s a sneak preview. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks. B2B social media; is it a case of the Emperor’s New Clothes?

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 2) Blogging benchmarks.

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2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. This survey found 68 percent of marketers publish content at least once a week.

Benchmark 121
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High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey

Sword and the Script

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report.

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20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. The report suggests 2:00 p.m.

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Key insights: Our pulse survey uncovers key marketing technology trends

ClickZ

There have been some remarkable shifts since the first report was released. As per the seven day rolling average results of our benchmark survey, 37% of marketers were increasing their spends on marketing technology.

Survey 59
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Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. According to the IAB 2017 internet advertising revenue report , advertising revenues delivered on mobile devices totaled $49.9 Benchmark report: Data at a glance.

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5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. What are the keys to a successful survey campaign? Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in

Survey 111
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Survey: Multipurpose Content is Helping Marketers Nurture More Leads

KoMarketing Associates

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

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Key insights: ClickZ benchmark survey, state of industry M&As, and more

ClickZ

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. ClickZ and Search Engine Watch: Benchmark survey 2020.

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The Results Are In: B2B Surveys & Research Reports Support B2B Content Marketing

Content4Demand

B2B surveys and research reports offer content marketers opportunities they’d be hard-pressed to find anywhere else. But today’s online tools make surveys both easy and affordable. Plus, 43% say they share research reports with other members of their buying committees.

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2019 B2B Benchmarking Report: 3 Key Takeaways for Content Leaders

DivvyHQ

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. The full report is worth your time, but we’ve pulled what we believe to be the most salient data points for today’s content marketing managers and you’ll find them analyzed below. This can involve gathering feedback directly from the sales team, which 74% report doing (good!),

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Surprises in the 2019 Demand Gen Benchmark Report

Content4Demand

The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. Here’s a rundown of the biggest surprises in the 2019 report. The survey finds that 71% of B2B marketers plan to increase spending on demand generation, with nearly half (46%) of that group planning to increase spending by more than 20% — up from a third (32%) who were planning to up their spending last year.

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B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. The difference between the medians and averages is also something to bear in mind when looking at the other surveys, which only report averages. data from the Silverpop report.

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. Novices: The least mature group, Novices represent 19% of those surveyed. Explorers: Representing 55% of those surveyed, Explorers are venturing down the path of B2B eCommerce maturity. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured.

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Report: B2B Marketers Utilizing ABM Remain Challenged By Poor Data

KoMarketing Associates

Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report.

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Make Your Voice Heard In Our 2021 State Of Email Survey

Litmus

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. That’s why we create our annual State of Email reports. Take our email marketing survey. TAKE THE SURVEY ?.

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2021 Sales Forecasting Benchmarks Spotlight Opportunities for Improvement

InsightSquared

Ever wish you had sales forecasting benchmarks to assess how your own organization stacks up? . Introducing the Ultimate Forecasting Benchmarks: The 2021 State of Sales Forecasting. The survey process engaged with nearly 400 B2B enterprise organizations across industries. .

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Webinar: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. Respondents admitted that their marketing tactics simply aren’t working like they used to, and reported as much as a 50% decline in effectiveness for even their most tried-and-true marketing strategies since last year.

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The Complete List of Video Benchmarks for 2021

Vidyard

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report.

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Report: Many Marketers Still Lack Documented Content Strategies

KoMarketing Associates

The Content Marketing Institute recently conducted the “2021 Content Management and Strategy Survey,” and statistics showed that 78% of marketers have a strategic approach to managing content.

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Report: Marketers Anxious to Execute ABM Strategies Despite Challenges

KoMarketing Associates

DemandGen recently published the results of its “ABM Benchmark Survey,” and statistics showed that 98% of respondents already utilize or intend to implement an ABM strategy.

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Report: Manufacturing Marketers Seeing Early Success with Content Marketing

KoMarketing Associates

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

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20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. Now pulled through Google Search Console’s search analytics reports.

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The Complete List of Video Benchmarks for 2021

Vidyard

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts.

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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

Heinz Marketing

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal?

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What Did B2B Marketers Learn From 2020?

Content4Demand

The 2021 Demand Generation Benchmark Survey Report published by Demand Gen Report shows that the trends that have driven B2B marketing during the past few years haven’t changed. While 2020 was a year unlike any other, B2B marketers never took their eyes off their targets.

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Benchmarks for Video Marketing worth Celebrating

Vidyard

And that, victory-hungry marketers, is exactly why we surveyed hundreds of marketers leading the industry in video marketing: to learn what obstacles they’ve overcome, what types of videos they get the best results from, how their budgets are changing, and more deep, dark secrets of the well-accomplished. Share some of the key findings from the report with these simple click-to-tweets! Get the Video Marketing Strategy: Benchmarks for Success by Ascend 2 and Vidyard !

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Top Findings from the Marketo Email Marketing Benchmark

Marketo

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Here are just a few of the stand-out findings in the report. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark.

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

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Agency Report: The State of Lead Nurturing

Sharpspring

To do that, SharpSpring partnered with Ascend2 to conduct a State of Lead Nurturing survey that was fielded to a panel of marketing professionals and marketing research subscribers. Of those surveyed , nearly 75% already had a lead nurture program in place or were working on doing so.