KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

FEBRUARY 17, 2022

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

NOVEMBER 17, 2022

DemandGen recently published the results of its “2022 ABM Benchmark Survey,” and statistics suggested that most marketers (45%) are still in the early stages of utilizing ABM and testing their program.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

KoMarketing Associates

JANUARY 11, 2023

Dun and Bradstreet recently published its ninth annual “B2B Sales and Marketing Data Report,” and statistics suggested that the majority of marketing, sales, and data leaders (64%) say their organization is now using an account-based strategy.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

KoMarketing Associates

JUNE 29, 2021

The Content Marketing Institute recently conducted the “2021 Content Management and Strategy Survey,” and statistics showed that 78% of marketers have a strategic approach to managing content. However, just 53% claimed that they have a documented content management strategy in place that they can turn to for reference.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

DECEMBER 22, 2021

DemandGen recently published the results of its “ABM Benchmark Survey,” and statistics showed that 98% of respondents already utilize or intend to implement an ABM strategy. As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area.

Account Based Marketing 235

Account Based Marketing ABM Marketing Report Marketing & Strategy 235

KoMarketing Associates

JANUARY 26, 2021

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

SEPTEMBER 29, 2022

DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.” Furthermore, 30% admitted that their initiatives “need improvement.”. “As

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

OCTOBER 6, 2020

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place. Nearly 32% of them do not have a plan, but there is one in the works for future development.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

Martech

DECEMBER 6, 2023

As previously reported, Channel99 supports its offering with an account ID network compiled through partnership with a number of ABM vendors and thus broader than the ID graphs of the individual vendors themselves (Channel99 is not competitive with ABM vendors). Click here to take the survey Why we care.

Campaigns 112

Campaigns Account Based Marketing B2B DemandBase 112

Webbiquity

JANUARY 23, 2024

Reports show social listening is considered a “key planning element” by 82% of professionals. This requires accurate benchmarking through competitor analysis. A McKinsey report notes that 71% of customers expect brand personalization, and 76% get frustrated by the lack of it. Monitor brand mentions. Adjust marketing strategies.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

KoMarketing Associates

FEBRUARY 23, 2021

Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5 Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else.

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

KoMarketing Associates

FEBRUARY 11, 2021

Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content. At the top of the list (5.3)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report. Branded versus Non-Branded Search.

Google 257

Google CTR Landing Pages Keywords 257

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Of them, nearly a quarter reported a “significant increase” in pressure. Make sure to include benchmarks on reach, engagement, and conversion in your strategy. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Velocity Partners

JANUARY 24, 2024

Why graders are a killer value exchange A grader is a short survey that asks users 8-12 questions about their performance or behaviors in a certain area. It’s an interesting idea by itself – but to really dial up the FOMO (and activate the social comparison instinct) we paired it with a competitive benchmark. It’s about users.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

KoMarketing Associates

FEBRUARY 12, 2019

DemandGen recently conducted the “ABM Benchmark Survey Report” along with Uberflip and Vidyard, and statistics showed that 52 percent of B2B marketers have had an ABM strategy in place for up to a year. In addition, about 50 percent claim that their ABM efforts are meeting their organizational expectations.

Account Based Marketing 172

Account Based Marketing Marketing Report B2B Marketing ABM 172

KoMarketing Associates

DECEMBER 10, 2020

HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Statistics 159

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. These processes are important to track accurately and benchmark to achieve the SaaS performance expected in the market. Typical SaaS Sales Metrics.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

KoMarketing Associates

FEBRUARY 12, 2018

Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

Animalz blog

FEBRUARY 25, 2024

Think email newsletters, LinkedIn posts, or data reports. But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Benchmark Email

JANUARY 30, 2023

We’ve all been there: you notice that typo after the email to your boss has sent; you’re halfway through your data report when you realize there’s a question you wish you’d asked in the survey; you can’t figure out how to change the filter in your Zoom settings to make you not a cat when… The post Five Marketing and Sales Pitfalls that Can Be (..)

Marketing Automation 98

Marketing Automation Automation Advertising Benchmark Customer Surveys 98

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. 2021 B2B Marketing Mix Report. From the Gartner Report: Content creation accounted for 9.3% Content Amplification Report 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MAY 9, 2018

To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” Surprisingly, respondents had more confidence in their ability to execute their ABM strategy than most other categories, suggesting the coming of age for ABM programs,” wrote the authors of the report.

Account Based Marketing 156

Account Based Marketing ABM Marketing Report Marketing & Strategy 156

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. That’s why we create our annual State of Email reports. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open!

Customer Surveys 97

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 97

KoMarketing Associates

JANUARY 4, 2019

Chief Marketer and Oracle recently teamed up to publish “The Modern Marketer Benchmark Survey” and found that nearly two-thirds (64 percent) of marketers are leveraging content marketing more than they were two years ago.

Content Marketing 144

Content Marketing Advertising Benchmark Content Custom Publishing 144

Martech

OCTOBER 5, 2023

Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. While it is free for anyone to use, RSG subscribers can further benchmark against industry-sector peers and download the results in PowerPoint format.

Peer-to-peer 117

Peer-to-peer Tools Comparison Advertising Benchmark 117

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Some two in five Gen Z and millennial workers have turned down an assignment or role because it did not align with their values, according to a 2022 Deloitte survey. The same survey showed that workers who are happy with their companies’ efforts to create a more diverse and inclusive culture are more likely to stay.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69