Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Click to enlarge. Cross-team collaboration.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

BenchmarkONE

OCTOBER 22, 2018

Take these stats and print them out – or turn them into a PowerPoint – or back them up with extra research – or transform them into models for a hypothetically triumphant version of your future company. Lenskold’s 2013 survey found that 63 percent of companies were outpacing their competitors with marketing automation.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Our survey definitions for ‘sophisticated’ and ‘mature’ set a high bar.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Outgrow

APRIL 18, 2024

According to user surveys , nearly half (45.90%) of emails are opened based on the sender’s name. It might feel a bit sad to see your subscriber count drop, but holding on to inactive folks can mess with your stats. According to a report by Mailbutler , 27.45% of emails are scheduled for Monday. Is it good?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Do you see this shifting?

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. From a $207.9

Statistics 52

Statistics Outgrow Resource Management Stats 52

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%). They report issues.

Ideal Customer Profiles 136

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 136

ClickZ

JUNE 3, 2020

A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. Almost another third reported having fewer staff members . The survey further found that these were the top reasons: 1 in 5 respondents pulled creative due to unsuitable tone .

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. SaaS benchmarks for closing deals.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. Among the key points made in the report: Content is crucial.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Outgrow

FEBRUARY 28, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Vision6

APRIL 4, 2023

B2B email marketing benchmarks How can you know if your campaigns are performing well? One way to measure your success is to compare your results to industry benchmarks. By comparing your results to these benchmarks, you can better understand how well your campaigns are performing and identify areas for improvement.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Digital B2B Marketing

OCTOBER 29, 2013

Turn Stats Upside Down. Put Stats Back in Context. Consider carefully the comparisons that are not made or the metrics that are not reported. Consider the potential results of these two surveys about marketing priorities: Which of the following most closely matches your top marketing priority? Lead generation.

Statistics 100

Statistics Banner Ads Stats Sample 100

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. Novices: The least mature group, Novices represent 19% of those surveyed. Explorers: Representing 55% of those surveyed, Explorers are venturing down the path of B2B eCommerce maturity. This is business after all – we measure things by profit and loss.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

ClickZ

MAY 2, 2020

DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. Gongo’s report shows that 58% believe that there will be a long term economic impact on the economy. Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant).

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Hubspot

NOVEMBER 24, 2015

We surveyed hundreds of publishers to find answers to questions like: How often are publishers sending email? For a complete picture on the state of digital publishing, you can download our complimentary Digital Publishing Benchmarks Report by clicking on the button below. How is this affecting publishers like you?

Stats 28

Stats Advertising Benchmark Hubspot Customer Surveys 28

Optinmonster

DECEMBER 19, 2023

These stats highlight an important point. These are worrying stats for eCommerce business owners. Challenge #5: Pricing Products and Managing Shipping Costs Shopify’s report published in 2022 found that pricing impacts 74% of consumers. Here’s another kicker: the success rate of selling to a new customer is only 5-20%.

eCommerce 88

eCommerce Marketing Management Business Budget Programs 88

The Mx Group

SEPTEMBER 11, 2018

According to a survey conducted by the Content Marketing Institute and MarketingProfs, 89% of B2B marketers are using content marketing, and of the 11% nonusers, 52% plan to implement content marketing efforts within the following year. ( 80% of marketers who use social media influencers have reported effective results.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. ‘Account targeting’ on a growth path.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Content Standard

AUGUST 26, 2016

According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

JANUARY 24, 2015

To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. The results are included in our new ebook, The Demand Generation Benchmarks Report. Marketing Data Daily'

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Lead Ranking Stats 28

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

DECEMBER 14, 2012

Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Vidyard

SEPTEMBER 28, 2017

We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report. Do you have the most effective strategy with proven tactics in place to succeed?

Demand 70

Demand Conversion Burn Rate Marketing Qualified Leads 70

Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Hubspot

SEPTEMBER 29, 2016

Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. 17 Stats That Uncover Key Marketing Differences Across Regions [New Data].

Stats 28

Stats Planning Inbound Marketing Paid Search Agency 28

Content Marketing Institute

JULY 19, 2018

Or, maybe you need some great stats to help you build your business case for content marketing. Handpicked Related Content: B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends — North America. Click To Tweet.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Martech Advisor

JANUARY 7, 2020

With features such as survey management, data analytics, predictive analytics, ticketing, journey mapping and so on, there are a host of CX software platforms available now. What kind of surveys or rating scales would you want to deploy? Are the surveys customizable to your business? Suits businesses of all sizes and scales.

Enterprise Management 61

Enterprise Management Digital Asset Management Work Management Marketing Management 61

Vidyard

SEPTEMBER 28, 2017

We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report. Do you have the most effective strategy with proven tactics in place to succeed?

Demand 54

Demand Conversion Burn Rate Marketing Qualified Leads 54

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Listen: Leverage 1:1 phone interviews, online surveys or in-depth conversations with experts to gain buyer insights.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Hubspot

MARCH 21, 2019

In fact, the 2018 Global Data Management Benchmark Report found that 52% of the organizations surveyed said data and analytics would be a key source of opportunity in the coming years. Build reports for the sales dashboard. DataHero : Pull in data from a wide range of services and tools to create custom reports.

Examples 74

Examples Top of Funnel Marketing Management Forecasting 74

Hubspot

SEPTEMBER 21, 2016

To better understand how consumers are changing, we collected data from 4,500 marketers and salespeople from around the globe, resulting in the 2016 State of Inbound report. Check out the full report here or view some of the most interesting highlights below. 8 Stats You Need to Know From the 2016 State of Inbound Report.

Stats 28

Stats Inbound Marketing Lead Scoring Lead Ranking 28

Directive Agency

FEBRUARY 16, 2022

And CMS Wire reported that over 66% of customer loyalty is caused by great customer experience. These are just a couple of stats, but plenty more are there that confirm how important customer experience is. NPS is quite a simple survey— it only has one or two questions. The average benchmark for ART is up to 9 minutes. .

Churn Rate 72

Churn Rate Lead Ranking Lead Scoring Customer Satisfaction 72

Industrial Marketing Today

JULY 24, 2012

Here are the results from a survey of 1,530 B2B marketers during this year’s B2B Benchmark Study to find what works in online and offline marketing. In another survey of nearly 2,000 B2B marketers, participants were asked, “Please indicate the expected changes to your lead generation budget for the following channels for 2012.”.

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60