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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. A simple way to calculate ROMI is to compare revenue gains with the marketing investment.

Plan 156
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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Return on Marketing Investment (ROMI).

ROMI 156
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How to Define Social ROI for B2B marketing

Valasys

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. The lead sources should be analyzed, documented & reported.

ROMI 50
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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

ROMI 54
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How to Optimize the Cost of B2B Marketing

Valasys

According to a report published in CMO by Abode, it was deduced that 90% of the B2B buyers now loop back to the sales funnel & recap at least one or even more tasks in their individual buyer’s cycle. Test-running the social & off-line campaigns from time to time & benchmarking them against the best competitors & even the best relevant practices outside the industry helps the marketers in planning out the strategies of optimization of the omnichannel campaigns. .

ROMI 40
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Creative B2B Marketing Ideas for Small Business Success

Valasys

When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. Learn more: How to Assimilate competitive Benchmarking in Social Media. Prologue.

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The Ultimate List of B2B Marketing Software for Ambitious Brands

Valasys

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). The following is the list of some of the best CRM software: HubSpot : This B2B software helps marketers build a targeted list, automate their email marketing & lead scoring campaigns & with robust analytical reporting. Prologue.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark. Geofencing Campaigns On Facebook: Engaging audiences on Facebook, using Geotargeting helps marketers generate a greater Return on Marketing Investment (ROMI).

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How to Define & Measure Social Media KPIs Part V

Valasys

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). Prologue.

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Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

Establishing performance benchmarks to enable easier analysis. And, like any process, having the right tools, techniques, and templates can be invaluable in organizing the data, identifying key opportunities, making meaningful changes, or reporting results to your stakeholders. Once you choose the performance indicators most meaningful for your business, you want to track the performance of every content asset you publish against those benchmarks.

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How to Define & Measure Social KPIs – Part 4

Valasys

In the year 2019, data is the simple answer to every question & this is the a reason why strategies for defining & measuring the Social Media KPIs from the year 2019 onwards have to be orchestrated around the major data-points of relevance to the businesses so that not only the marketers can optimize their Return on Marketing Investment (ROMI) but also the brands can optimize their sales conversions through the social channels. Prologue.

ROMI 40
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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

According to a report by Westuc, 70% of the marketers who have already hosted virtual events acceded that they plan to host more & those who have attended such events are 50% more likely to attend the subsequent ones also. Prologue. Having a well-placed strategy for omnichannel reputation management is more important for brands in current times than it has ever been before.

WOMM 52
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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

In the same report approximately, 67% of the respondents acceded that their ABM accounts have helped them achieve greater success than other accounts. According to a report published by bombora.com, using a blend of intent & personal targeting can help the ABM-ers reduce the cost-per-registration by 41% while driving high-quality leads at the same time. .

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8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

According to a report by Bizzabo, most event marketers (31%) believe that events are the single most effective marketing channel & surpass digital advertising which is preferred by 27% of the marketers & email marketing, being preferred by 25% of them. Furthermore, data from several marketing tactics also requires to be split-tested & optimized & for the competitive benchmarking. Save the date: Monday, 23 Sep 2019 – Wednesday, 25 Sep 2019. 23 rd.

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21 Steps to be Successful in B2B eCommerce

Valasys

To be successful in B2B eCommerce, brands need to learn from the competitive benchmarking of their distinguished counterparts such as Flexfire LEDs , CleanAir , Selini NY , etc.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Furthermore, competition is fierce & competitive benchmarking makes one realize that one might not have mastered all the skills required for survival in the master place. Focus on invigorating the Account-Based Marketing Strategy : According to a report published by business2community.com, the total number of account-based programs is expected to upsurge by at least 150% in the year 2019. Prelude: B2B marketing is an ever-evolving field.

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How Display Advertising Benefits B2B Businesses

Valasys

According to a report by SEMrush top performing ad sizes identified by Google were also amongst the most frequently seen ad sizes so far in 2019, i.e. 728*90 & 300*250. According to a report by Bannerflow display ads with videos have 18.4% Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI).

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches. Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs. Prelude. The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects.

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How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. Jessica recommends calculating email return on marketing investment (ROMI) by taking the amount of revenue a campaign generated, subtracting your expenses for creating and delivering that campaign, and dividing the result by your expenses.

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How to Define & Measure Social Media KPIs – Part VI

Valasys

Leveraging Pinterest KPIs not only allows marketers to optimize their marketing endeavors but also allows them to competitively benchmark their marketing endeavors to optimize their campaigns. In September 2018, Pinterest reported that 250 million people used the platform every month which is 25% more than the number of people who used Pinterest in September 2017. Prologue. Social Media KPIs form an important part of the marketing endeavors for the brands worldwide.

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How to Define & Measure Social KPIs – Part -1

Valasys

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. Redian6: This is arguably one of the best social media monitoring tools with impressive social tracking, sentiment analysis & reporting capabilities. Conversion: This social & web monitoring tool offers sentiment analysis reports reviewed by humans. Prologue.

CTR 40
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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . According to a report published by Content Marketing Institute & MarketingProfs, 90% of the top-tier B2B brands curate their content strategies around the pain points of their customers. Prologue.

WOMM 40