2017 Benchmark Report: Marketers Optimizing for Mobile
JANUARY 31, 2017
Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. This survey found 68 percent of marketers publish content at least once a week.