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2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. This survey found 68 percent of marketers publish content at least once a week.

B2B social media: Highlights from new benchmarking research

Savanta

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The report is set to be launched late August, but here’s a sneak preview.

Top Content Marketing Challenges, Benchmarks, and KPIs

Modern Marketing

The survey uncovered many valuable findings to help marketers assess their strategy and performance metrics. Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”.

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

Heinz Marketing

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal?

How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. grail of marketing metrics: campaign ROI. and tools to accurately assess and report on. be a productive channel for lead generation, though ROI can be a challenge. 1How B2B Marketing.

Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Litmus

Want better ROI from your email marketing? For example, ROI fluctuates based on industry. The travel, tourism, and hospitality industry reported substantially higher ROI (53:1) than software and technology companies (40:1). A/B testing drives high ROIs.

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Webinar: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations.

Report: Only 1-in-4 B2B Marketers are Seeing Results from their Marketing Automation Platform

KoMarketing Associates

InsightSquared recently published the “Marketing Automation Satisfaction Benchmark Report,” and statistics showed that the majority of marketers (62.1 Statistics also showed that just 1 in 10 marketers, overall, are “very satisfied” with their MAP’s analytics and reporting capabilities.

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Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. The statistics suggest that fewer emails result in less inbox clutter for recipients, giving them more opportunity to click and engage with messages, according to the authors of the report. “If Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing.

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Enterprise B2B Marketers – How Did We Do In 2015?

ANNUITAS

Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue).

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM.

Report: Despite Challenges, B2B Marketers Remain Dedicated to Account-Based Marketing

KoMarketing Associates

DemandGen recently conducted the “ABM Benchmark Survey Report” along with Uberflip and Vidyard, and statistics showed that 52 percent of B2B marketers have had an ABM strategy in place for up to a year.

Report: Marketers Are Confident in Their ABM Strategies

KoMarketing Associates

To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” Surprisingly, respondents had more confidence in their ability to execute their ABM strategy than most other categories, suggesting the coming of age for ABM programs,” wrote the authors of the report. ABM has been the talk of the town for a few years, as its targeted approach has proven capable of delivering impressive ROI.”.

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Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution.

Intent Industry News: ABM Benchmarks, Data Strategy, B2B as B2C, and More

Aberdeen

The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data. Live Webinar: ABM Benchmarks for 2020.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Demand Generation Benchmarks | Hubspot.

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Top Findings from the Marketo Email Marketing Benchmark

Marketo

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Here are just a few of the stand-out findings in the report. Top performers use more email marketing tactics and get higher ROI.

How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI.

4 Ways of Measuring Marketing ROI

Modern Marketing

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI.

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do.

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

Survey: Generational Differences Play a Role in Video Marketing Measurement

KoMarketing Associates

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. In the “Different Generations, Different Standards” report from Amobee and Turn, researchers surveyed agency executives and split them into two groups – under 30 years-old and over 30 years-old.

The 16 Best Survey Software and Questionnaire Tools in 2019

Hubspot

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Before we dive into our list, let's explore some of the essential features you'll want to see from any survey tool. Survey Anyplace.

The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation

KoMarketing Associates

According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation.

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Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools. Data Offers Better Marketing Return on Investment (ROI).

Demand Generation Benchmarks & Trends: Software Marketer Edition

Hubspot

That's why benchmarks are so helpful -- they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software. For one, there may be a coincidence in how marketers were selected for the survey’s sample.

The Unexpected Value of Closed Loop Reporting [CHART]

Modern Marketing

by Jennifer Horton | Tweet this Last week, Fournaise Marketing Group released an updated survey covering CEO’s opinions of marketers. And, 3 in 4 CEOs want marketers to become 100% ROI focused. But, does focusing on ROI really lead to better decision making?

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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.).

6 Takeaways from Demand Gen Report’s 2018 B2B Content Preferences Survey

Circle Studio

Demand Gen Report’s 2018 Content Preferences Survey collects intel from B2B marketing and sales professionals. The survey uncovers patterns in content consumption, including which types of content marketing are resonating the most with B2B buyers. Here are six takeaways from the survey that can help content producers to break through the noise. 49% of B2B buyers reported that they now rely more on content to research and make smart purchase decisions.

What a Buyer Wants: Personalized Advice, Business Value and ROI

The ROI Guy

According to the Demand Gen Report research, 77% said it was “very important” that the vendor “demonstrated a stronger knowledge of the solution area and the business landscape. Source: 2016 B2B Buyer's Survey, Demand Gen Report - [link].

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Litmus Picks: Our Favorite Reports of 2018

Litmus

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Much of that research was powered by our 2018 State of Email Survey.

Two Observations on the New CMI/MarketingProfs Content Marketing Survey

B2B Marketing Directions

A few days ago, the Content Marketing Institute and MarketingProfs published the findings of their latest content marketing survey. The annual CMI/MarketingProfs survey has become one of the most popular and widely-cited research studies in the content marketing world.

proving marketing ROI from patient acquisition efforts

Fathom

This cross-channel patient journey presents marketing attribution challenges that can quickly derail ROI calculations. As a result, goals of the finance and technology teams can be at odds with those of marketing adding yet another challenge to overcome in calculating ROI. As conversations around the patient experience grow, these stakeholders are demanding a true ROI on service line marketing dollars. Patient Engagement Consumer Survey.

2013 Marketing Survey Results: What Worked Best?

Marketing Action

It was in this spirit that we at Act-On first set out to do a monthly marketing survey, back in 2011. This graph shows the results for Question 1 of Act-On’s September 2013 survey . The post 2013 Marketing Survey Results: What Worked Best?

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4 B2B Marketing Reports That Answer Stakeholders’ Questions

The Mx Group

Without a doubt, B2B marketers face challenges in creating meaningful marketing reports. In fact, according to Demand Gen Report’s 2018 Marketing Measurement & Attribution Benchmark Survey , just 7% of U.S. Marketing Reports with Meaningful Metrics.

Start Showing ROI For Your B2B Community In 4 Easy Steps

Influitive

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. Download the report now.

Common Concerns With Marketing Automation: Where Do You Rank?

Modern Marketing

Jennifer merges theoretical planning with hands-on experience as a marketing automation expert focusing on lead scoring, closed loop reporting and advanced segmentation. The survey’s findings— Marketing Automation Trends Report 2014 — confirmed that marketing automation has become a must-have.

Where Are You on the Marketing Maturity Curve? [Report]

Marketo

We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great! 2017 Marketing Benchmark Report–North America . Metrics & ROI. Based on our survey of over 1,300 marketers, the most common answer was 6-10 different technologies.

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The ROI of Marketing Automation

Marketo

Measure and prove marketing ROI. But while some companies achieve amazing ROI (100%+ improvements) from marketing automation, others achieve more modest gains, and a few fail to get value at all. Summarize the key factors beyond the technology that drive maturity and ROI.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face.

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