Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will equip you with the tools to: Calculate your content syndication ROI. By factoring in these costs, you’ll get a clearer picture for calculating ROI.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Marketers are also increasing their focus on content creation as content marketing investment rises.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

Animalz blog

FEBRUARY 25, 2024

Think email newsletters, LinkedIn posts, or data reports. ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. Determine channel benchmarks. Sometimes, getting a firm benchmark can be tricky. Shorter attention spans.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. posts per week on Facebook. This surpasses both Instagram (4.0 posts) and Twitter (4.4

Social Media 296

Social Media Marketing Report Social Marketing Media 296

Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Benchmarking: Compare the performance of employee advocacy against other marketing channels.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.” from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. Does It Work? The results were decisive and dramatic. For all content, 17.3

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. Trying to prioritize technical issues with your development team and removing silos in your organization is difficult enough, but measuring content marketing ROI can be even harder. What Are The Best Metrics To Measure Content Marketing ROI? How Can We Use These Metrics To Report On ROI?

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Additionally, not everyone is seeing ROI from ABM initiatives just yet.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

FEBRUARY 26, 2018

Viant recently conducted the “Power of the People” report to learn more about which types marketing campaigns yield the best results. In some cases, it’s what marketers do with their data that translates into better ROI. Utilizing Data to Gain Additional Marketing Insight.

ROI 177

ROI Opt-in Advertising Benchmark High Quality Lead 177

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. We’re here warn you: Trying to measure Marketing ROI is a trap! Getting Out of the ROI Trap.

ROI 173

ROI Planning Class Work Management 173

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 125

ROI Brand Identity Branding Top of Funnel 125

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Contently

MAY 19, 2016

In this report, you’ll discover how over 100,000 decision-makers have engaged with downloadable marketing assets. To dig into these findings and more, download our Engagement Benchmarks report by filling out the form below. Key findings include: Though the average length of a downloadable document is 13.4

Advertising Benchmark 78

Advertising Benchmark Case Study Case Studies Paper 78

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 80

ROI Email Marketing Marketing Analytics Tools Marketing Budget 80

Porch Group Media

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. First, you need to establish your benchmark. So establishing benchmarks for the mover segment compared to other segments or general marketing tactics is really important.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. This is only a content summary.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

PureB2B

MAY 2, 2022

But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data. Download our free benchmark report Intent Data Trends Survey: 2022 Edition.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Vidyard

NOVEMBER 29, 2016

× Get the Report. Get the Report. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. These high-level takeaways are great, but to see the full story you need to download the full benchmark report! ×

Advertising Benchmark 50

Advertising Benchmark Demand Video Marketing Sample 50

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In the Seismic Annual Sales Enablement Benchmark Report (2021) , we found that the answer isn’t always easy. Revenue is the best marker of ROI.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. Looking back on the same report one year ago, B2B marketers were already deploying content marketing tactics, but struggling to find success.

Positioning 120

Positioning ROI B2B Marketing B2B 120

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

Digilant

JANUARY 12, 2023

It is reported that at least 2.5 While most marketers agree that there can never be too much data, the complexity of the data has become one of the top challenges when determining how to accurately measure digital marketing ROI. Consider benchmarks and goals. quintillion bytes of data are created every day.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

SEPTEMBER 21, 2021

About 76% of businesses that used video said that it showed positive ROI in their marketing efforts, and 85% of marketers believe that video will play an important role in marketing in the coming years. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Allocadia

APRIL 5, 2019

Original research benchmarking how companies run the business of marketing. Here, we present the key findings of this research, including: How the best companies manage marketing performance 4 key traits of leaders in Marketing Performance Management (MPM) Benchmark data for MPM. Download PDF.

Advertising Benchmark 59

Advertising Benchmark Customer Surveys Research Paid Search Agency 59

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report Contents 1.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vision6

APRIL 4, 2023

With the right strategy, you can achieve a high return on investment (ROI). This can lead to higher open rates, click-through rates, and conversion rates, ultimately improving your email marketing ROI. B2B email marketing benchmarks How can you know if your campaigns are performing well? Source: Really Good Emails 7.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Adobe Experience Cloud Blog

AUGUST 21, 2017

In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. To see how your landing page performance stacks up to your closest competitors, see the Unbounce Conversion Benchmark Report.) Source: Unbounce’s Conversion Benchmark Report. Boosting ROI .

ROI 134

ROI Lead Ranking Lead Scoring Landing Pages 134

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

InsightSquared

JULY 1, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. What’s missing and what’s next?

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Heinz Marketing

JULY 2, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. What’s missing and what’s next?

Marketing Automation Services 56

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 56

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. ROI roundup: Are influencers giving us the mileage we need across all platforms?

Sales Management 90

Sales Management ROI Planning Work Management 90

markempa

OCTOBER 12, 2011

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. We weren’t surprised by their responses. We weren’t surprised by their responses.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120