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MPM Maturity Benchmarking Report

Allocadia

Original research benchmarking how companies run the business of marketing. Here, we present the key findings of this research, including: How the best companies manage marketing performance 4 key traits of leaders in Marketing Performance Management (MPM) Benchmark data for MPM.

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Insights From The First Advocate Marketing Benchmark Study

Influitive

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive. Wondering how other companies are performing when it comes to advocate marketing?

Benchmark 133
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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started?

Case 273
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B2B social media: Highlights from new benchmarking research

Savanta

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The report is set to be launched late August, but here’s a sneak preview. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks. Only a handful (21%) can consistently demonstrate ROI from their social media investment.

Benchmark 244
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2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy.

Benchmark 121
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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal? Account-level ABM reporting.

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3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

ROI 285
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Report: The First Engagement Benchmarks for Downloadable Documents

Contently

In this report, you’ll discover how over 100,000 decision-makers have engaged with downloadable marketing assets. To dig into these findings and more, download our Engagement Benchmarks report by filling out the form below. The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. ROI Document Analytics downloadable content Featured

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How to Calculate the ROI of Email Marketing

Optinmonster

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing.

ROI 77
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Its all about the Benchmarks

The ROI Guy

Alinean Assessment tools Benchmarking Demand Gen Report Diagnostic Assessment Diagnostic Selling Executive Assessment Tools financial benchmarks interactive content Pisello Security Assessment

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Report: Artificial Intelligence Grows in Importance to Email Marketers

KoMarketing Associates

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. Increasing engagement (63%), measuring performance/ROI (44%), and creating an overall strategy (38%) have been the biggest challenges for marketers using email.

Report 211
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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. The first part compares finance against other industries and highlights content benchmarks. Report Methodology.

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Key Video Benchmarks from Demand Metric’s 2016 Report

Vidyard

× Get the Report. Get the Report. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. From the rise of personalized video to key trends in the ROI of video marketing, this report has all the data you need to understand the state of video marketing, and see how other marketers are using video analytics, measuring ROI, and more!

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Email Marketing Benchmarks, Trends and Statistics

V12 Data

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). According to a 2019 report by Acoustic, mobile open rates may be as high as 52.9%

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Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

Industry 219
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LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

Metadata

We analyzed actual campaign data from every experiment Metadata customers ran in 2021 to find the legit paid social media benchmarks you’ve been looking for. Check out our full 2022 Paid Social Benchmarks Report. Build your own LinkedIn Ad benchmarks.

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12 Facebook video metrics brands need to benchmark right now

Sprout Social

You can also use these insights to increase the reach, engagement and ROI of your next video. Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. Ever wondered if people loved watching your Facebook videos?

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Report: Social Media Engagement Remains Steady on Instagram for Marketers

KoMarketing Associates

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers.

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Webinar: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. Respondents admitted that their marketing tactics simply aren’t working like they used to, and reported as much as a 50% decline in effectiveness for even their most tried-and-true marketing strategies since last year.

Benchmark 177
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The Complete List of Video Benchmarks for 2021

Vidyard

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report.

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Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Litmus

Want better ROI from your email marketing? For example, ROI fluctuates based on industry. The travel, tourism, and hospitality industry reported substantially higher ROI (53:1) than software and technology companies (40:1). The factors, tools, and tactics that lead to higher email marketing ROI. Key findings include: Strong anti-spam laws don’t diminish email ROI for legit senders. A/B testing drives high ROIs.

ROI 71
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What it Takes to Become an ABM Leader: ITSMA’s 2021 ABM Benchmark Study

NetLine

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. ABM B2B Marketing Reports Trends

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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad.

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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 10:21 – The 2012 B2B Benchmark Report reveals that regardless of challenges, marketers are still not optimizing their funnels.

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Leading indicators provide benchmarks, and if those are met, they will be indicative of your ability to meet overall objectives and KPIs (key performance indicators). Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators.

ROI 236
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The Complete List of Video Benchmarks for 2021

Vidyard

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts.

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Measuring Marketing ROI – How to Calculate for Success

Bannerflow

Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. And return on investment, or ROI, means exactly that – what kind of return is your business experiencing as a result of the investment you’ve put in?

ROI 83
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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

Heinz Marketing

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal?

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Three Key Coaching Benchmarks for Sales Leaders

Martech Advisor

Here are three essential coaching metrics and benchmarks, analyzed from over 300 companies and 5 million sales calls, to help you and your team win more deals, writes, Joe Caprio, VP, Sales at Chorus.ai ​​​​ Sales leaders today are tasked with building up the next wave of professionals to success, but there isn’t nearly enough time in a day to give attention to every reps’ need.

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2021 Cyber Security PPC Marketing Benchmarks. It’s Certainly a New Normal

Marketing Envy

We’ve gone ahead and updated our Cyber Security PPC Benchmarks report so that you can see the facts and figures for yourself. Note: The first edition of this benchmarks report was written in 2019, so data here is provided in comparison to that report.

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Top Findings from the Marketo Email Marketing Benchmark

Marketo

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Here are just a few of the stand-out findings in the report. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark. Top performers use more email marketing tactics and get higher ROI.

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ROI Watch: Calibrating and Measuring Your Digital Marketing Efforts

Digilant

It is reported that at least 2.5 While most marketers agree that there can never be too much data, the complexity of the data has become one of the top challenges when determining how to accurately measure digital marketing ROI.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. How to set your own benchmarks.

CPL 67
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Report: On-Site Content Marketing Yields Highest ROI for Online Marketers

KoMarketing Associates

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. While being two of the easiest tactics to execute or find a vendor to execute, social media and email marketing were near the bottom of the list in terms of ROI.

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4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report.

Search 223
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Stay on Top of Your Email Metrics Reports With These 6 KPIs

Vision6

So here are 6 key performance indicators (KPI) you can track in your clients’ email metrics reports. Need some help getting started with email metric benchmarks? Take a look at our handy Email Marketing Metrics Report. Overall ROI. The all-important ROI.

Report 83
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8 Ways Brand Leaders Evaluate and Measure Content ROI

Content Standard

At Content Marketing World 2021 , proving content ROI was a central theme. ” Don’t wait to report on your successes in a once- or twice-a-year meeting with your organization leaders. The post 8 Ways Brand Leaders Evaluate and Measure Content ROI appeared first on Skyword.

ROI 87
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Includes experts tips for proving ROI. What does ROI mean?

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

There are many free lead generation tactics out there, but few will help you maximize your ROI. Email is still the most popular lead generation channel—77% of B2B marketers use email marketing to drive leads, according to SuperOffice’s State of B2B Email Marketing report.

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How to Create a Benchmark to Measure Content Marketing ROI

Hubspot

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. But the first step to proving content ROI is simply nailing down the fundamentals of metrics—specifically, which to measure and when. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.