The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy. Guest post by Josh Wardini.

B2B social media: Highlights from new benchmarking research

Savanta

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The report is set to be launched late August, but here’s a sneak preview.

B2B SEO Benchmarking Report – highlights

Savanta

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. One of the most striking findings from the research is how digital has altered the marketing landscape. Two fifths (41%) of B2B marketers report a better understanding of search and, now they’re suitably equipped, have bigger plans. These are of course just a few highlights and the full report, free to B2B Marketing Premium Members, can be accessed here.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently

million for their content marketing budgets in 2019, per Contently research. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Report Methodology.

How B2B Marketing is Changing in 2018

Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.

Benchmarking Financial Services

eDataSource

Our benchmark series continues with an analysis of Financial Services. Benchmark data establish a bar. Our next Benchmark Blogpost will cover the entertainment industry. The post Benchmarking Financial Services appeared first on eDataSource.

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Now for the benchmarking part: Does your organization have any of these best practices in place?

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Did we miss an important or mission-critical piece of research?

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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Are All Benchmarks The Same?

ANNUITAS

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. The only problem with benchmarks and their data is that they must be relevant. Blog benchmark.

New 2015 Marketing Budget Benchmarks

Modern Marketing

The Econsultancy Marketing Budgets Report 2015 , created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. Benchmark your budget priorities: Check out the full report , and this research snapshot infographic.

Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

Benchmark your digital marketing activity

Savanta

I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. The tool and the full research report can be found here – B2B Digital Marketing Research.

Unveiling the First Salary Benchmarks Report for Marketing Operations

bizible

The mission of MarketingOps.com is to educate and support the marketing operations profession, which is why I’m excited to release the first ever Marketing Operations Salary Benchmark report. Salary benchmark reports can be incredibly powerful, especially for new roles where benchmarking tools (used by your HR department) may be bucketing related roles together or ignoring marketing operations altogether.

Financial benchmarks for B2B marketing agencies

Savanta

By now you may even have read the full report. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. There’s another useful benchmark here. The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. More in the B2B Demand Generation Benchmark Report.

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

Top Content Marketing Challenges, Benchmarks, and KPIs

Modern Marketing

by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies. Click here to check out the archived Demand Gen Report webinar, “Getting Content Marketing Right.”

Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. Benchmarks make easy to lie about your results.

The State of B2B Lead Nurturing [New Benchmark Research]

Modern Marketing

For a deeper look at “The State of B2B Lead Nurturing” survey, read this definitive report. ” The State of B2B Lead Nurturing [New Benchmark Research] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

2019 B2B Benchmarking Report: 3 Key Takeaways for Content Leaders

DivvyHQ

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Can also help with keyword research.

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

Heinz Marketing

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms.

Big Data Usage Benchmarks and Performance By Industry [Chart]

Modern Marketing

The thought begs many questions, including: Is there a correlation between the number of reports executed, and the performance of marketing communications? Looking for more benchmark research? by Marilyn Cox | Tweet this Big Data, Big Deal?

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. The post Forrester Research, Inc.

Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. Previous research indicates that more marketing emails are now making it into the inboxes of their subscribers.

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

The State of Content Production: Benchmarks and Action Items

Modern Marketing

Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge. Cultivate a role in their research.

Report: 41% of B2B Marketers Expect a Budget Increase in the Coming Year

KoMarketing Associates

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives.

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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms.

Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM.

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. SEO Competitive Benchmarking.

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.

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B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers.

Webinar: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations.

Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

Financial benchmarks for B2B marketing agencies

Savanta

The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . Then, after independent verification of financial information, analyse the data to provide accurate performance benchmarks. The full Benchmarking Report will be published in November, but in the meantime here are some­ key numbers to build into your business planning. . Are you normal? . As a business I mean. .