A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading.

B2B SEO Benchmarking Report – highlights

Savanta

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. Two fifths (41%) of B2B marketers report a better understanding of search and, now they’re suitably equipped, have bigger plans. These are of course just a few highlights and the full report, free to B2B Marketing Premium Members, can be accessed here. B2B marcomms Benchmarking report search marketing SEO

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. The report also covers year-over-year trends, and industry-specific breakdowns.

Benchmarking Financial Services

eDataSource

Our benchmark series continues with an analysis of Financial Services. Benchmark data establish a bar. Our next Benchmark Blogpost will cover the entertainment industry. The post Benchmarking Financial Services appeared first on eDataSource.

Announcing The 2016 AdWords Industry Benchmarks Report

bizible

So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. B2B marketers gain valuable insights with a clear understanding of industry performance benchmarks for paid media channels like AdWords.

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy.

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. Now for the benchmarking part: Does your organization have any of these best practices in place? Here are a few stats from a 2019 RedStage report : 80% of B2B buyers use mobile phones at work.

2018 B2B Digital Marketing Plans — Benchmark Report with Ascend2

Synthio

The benchmark report, entitled “ 2018 B2B Digital Marketing Plans: B2B Digital Marketing Strategies and Tactics for the Year Ahead,” covers a number of important aspects of digital marketing, from the most important strategic objectives to budget trends and critical challenges of success.

B2B SEO Benchmarking Report – highlights

Savanta

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. Two fifths (41%) of B2B marketers report a better understanding of search and, now they’re suitably equipped, have bigger plans. These are of course just a few highlights and the full report, free to B2B Marketing Premium Members, can be accessed here. B2B marcomms B2B research techniques B2B market research Benchmarking report search marketing SEO

How to Create a Benchmark Report [with a Downloadable Template]

Kapost

Exhibit A: the benchmark. The post How to Create a Benchmark Report [with a Downloadable Template] appeared first on Kapost Blog. B2B content isn’t for the faint of heart. But in my humble opinion, its meatiness is one of the things that makes B2B content so fun.

3 Basics For Benchmarking

ANNUITAS

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Check out the full benchmark report here , which includes data for six industries.).

Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. According to the IAB 2017 internet advertising revenue report , advertising revenues delivered on mobile devices totaled $49.9

Are All Benchmarks The Same?

ANNUITAS

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. The only problem with benchmarks and their data is that they must be relevant. Blog benchmark.

Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]

bizible

A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. The report consists of two parts. Here is what is covered in the report: Part 1: LinkedIn Marketing Data.

Insights From The First Advocate Marketing Benchmark Study

Influitive

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive.

Marketing Performance Benchmarks for Software/SaaS Companies

bizible

In the past two months, we’ve published two channel benchmark reports to better understand how marketers are generating business and creating value. The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel.

B2B social media: Highlights from new benchmarking research

Savanta

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The report is set to be launched late August, but here’s a sneak preview.

Unveiling the First Salary Benchmarks Report for Marketing Operations

bizible

The mission of MarketingOps.com is to educate and support the marketing operations profession, which is why I’m excited to release the first ever Marketing Operations Salary Benchmark report. Salary benchmark reports can be incredibly powerful, especially for new roles where benchmarking tools (used by your HR department) may be bucketing related roles together or ignoring marketing operations altogether.

Financial benchmarks for B2B marketing agencies

Savanta

By now you may even have read the full report. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. There’s another useful benchmark here. The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. More in the B2B Demand Generation Benchmark Report.

Surprises in the 2019 Demand Gen Benchmark Report

Content4Demand

The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. Here’s a rundown of the biggest surprises in the 2019 report.

Chart: Benchmarking Ourselves

Modern Marketing

” With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. The first part compares finance against other industries and highlights content benchmarks. Report Methodology.

2019 B2B Benchmarking Report: 3 Key Takeaways for Content Leaders

DivvyHQ

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week.

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

Heinz Marketing

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal?

Key Video Benchmarks from Demand Metric’s 2016 Report

Vidyard

× Get the Report. Get the Report. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard.

Benchmark your digital marketing activity

Savanta

The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. The tool and the full research report can be found here – B2B Digital Marketing Research.

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). Check out a complimentary download of the full report here. .

How Well is Your Content Performing? (Industry Benchmark)

PureB2B

You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which marketing practices you should adopt or stop using.

Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. Benchmarks make easy to lie about your results.

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

Modern Marketing

Our team of expert modern marketers have “wrapped up” a selection of curated festive communications from supermarkets including Tesco’s , Waitrose , Morrisons , Sainsbury’s , Lidl, and Aldi , benchmarking them against the highest standards of creative marketing excellence. Follow this link to read our full report. Retail marketers all over the world are reflecting on the successes of their festive campaigns.

Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. An equal number have remained the same, while 22% report a smaller team. Just over half of respondents reported consistent alignment between corporate and marketing goals, while 28% said they are “sometimes” in sync and a startling 19% responded “never.”

Big Data Usage Benchmarks and Performance By Industry [Chart]

Modern Marketing

The thought begs many questions, including: Is there a correlation between the number of reports executed, and the performance of marketing communications? Looking for more benchmark research? by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now.

Report: The First Engagement Benchmarks for Downloadable Documents

Contently

In this report, you’ll discover how over 100,000 decision-makers have engaged with downloadable marketing assets. To dig into these findings and more, download our Engagement Benchmarks report by filling out the form below. The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. Marketers can track almost everything that lives on the web.

Its all about the Benchmarks

The ROI Guy

Alinean Assessment tools Benchmarking Demand Gen Report Diagnostic Assessment Diagnostic Selling Executive Assessment Tools financial benchmarks interactive content Pisello Security Assessment

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

To help answer these questions and many more, Vidyard has released its 2017 Video in Business Benchmark Report offering unique insights and trend analysis data from across its global customer base. Get the Report. 2017 Video in Business Benchmark Report.