How to Create and Use Benchmark Reports in Content Marketing

DivvyHQ

What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

B2B SEO Benchmarking Report – highlights

Savanta

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. Two fifths (41%) of B2B marketers report a better understanding of search and, now they’re suitably equipped, have bigger plans. These are of course just a few highlights and the full report, free to B2B Marketing Premium Members, can be accessed here. B2B marcomms Benchmarking report search marketing SEO

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A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond. The metrics reported by B2B benchmark reports can also be grossly misleading.

New Higher Education Benchmark Report

Hannon Hill

Download a new report from Hannon Hill and Monsido to review industry benchmark data on web accessibility, content quality assurance, response time, SEO, and performance and uptime

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

B2B SEO Benchmarking Report – highlights

Savanta

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. Two fifths (41%) of B2B marketers report a better understanding of search and, now they’re suitably equipped, have bigger plans. These are of course just a few highlights and the full report, free to B2B Marketing Premium Members, can be accessed here. B2B marcomms B2B research techniques B2B market research Benchmarking report search marketing SEO

Insights From The First Advocate Marketing Benchmark Study

Influitive

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive. Wondering how other companies are performing when it comes to advocate marketing?

Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.

Email 207

Financial benchmarks for B2B marketing agencies

Savanta

By now you may even have read the full report. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. There’s another useful benchmark here. The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table

12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? Why B2B buyers’ journey benchmarks are different from B2C.

Benchmarking Financial Services

eDataSource

Our benchmark series continues with an analysis of Financial Services. This analysis includes eight key industry sectors: Credit Cards, Debt Elimination and Credit Reporting, Electronic Payment and Wire Services; Financial Institutions; Financial Services and Research; Insurance; Mortgages and Loans; and Real Estate. Benchmark data establish a bar. Our next Benchmark Blogpost will cover the entertainment industry.

2018 B2B Digital Marketing Plans — Benchmark Report with Ascend2

Synthio

The benchmark report, entitled “ 2018 B2B Digital Marketing Plans: B2B Digital Marketing Strategies and Tactics for the Year Ahead,” covers a number of important aspects of digital marketing, from the most important strategic objectives to budget trends and critical challenges of success. Read the benchmark report today to learn all about the biggest trends in digital marketing in 2018 and get an overview of how digital marketing is evolving in the engagement economy.

5 Things You Need to Know About Benchmark Email

Benchmark Email

Unfortunately, though, only 8% report any significant improvement in email marketing strategies. Still, in most cases, it boils down to… The post 5 Things You Need to Know About Benchmark Email appeared first on Benchmark Email.

Benchmark your digital marketing activity

Savanta

The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. The tool and the full research report can be found here – B2B Digital Marketing Research.

B2B social media: Highlights from new benchmarking research

Savanta

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The report is set to be launched late August, but here’s a sneak preview. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks. B2B social media; is it a case of the Emperor’s New Clothes?

A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

In fact, GA4 reporting gives you more control and deeper insights—but there is definitely a bit of a learning curve. . Pro tip: The KoMarketing team recommends exporting primary reporting data from Universal Analytics to maintain an archive of historic traffic information and benchmarks. .

2022 Video in Business Benchmark Report Shows Continued Triple-Digit Growth in Video Use

Vidyard

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy.

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal? Account-level ABM reporting.

Facebook Ads Benchmarks: Optimize Your Facebook Spend

Metadata

In this data-backed guide, we’ll walk you through the most recent Facebook Ads Benchmark data. Build your own Facebook advertising benchmarks. But we have an entire dashboard that will let you customize your benchmarks based on industry, revenue, country, and more.

How to Create a Benchmark Report [with a Downloadable Template]

Kapost

Exhibit A: the benchmark. The post How to Create a Benchmark Report [with a Downloadable Template] appeared first on Kapost Blog. B2B content isn’t for the faint of heart. But in my humble opinion, its meatiness is one of the things that makes B2B content so fun. To find more please visit Kapost Blog - Challenging the Content Quo. Content Creation

Are All Benchmarks The Same?

ANNUITAS

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. The only problem with benchmarks and their data is that they must be relevant. Blog benchmark.

“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]

Unbounce

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. Why do we report on median instead of average (mean)?

Really B2B make top 10 in the UK Agencies Benchmarking Report

Really B2B

Last week, B2B Marketing published their annual UK Agencies Benchmarking Report. Really B2B featured 10 th in the top marcomms agencies, alongside 94 other UK agencies. B2B marketing B2B Marketing Agency b2b marketing industry UK agencies

Labor of Love – The Metadata 2021 Benchmark Report

Metadata

Our benchmark data goes all the way from Impressions through to Closed/Won business. From there, you can either download the Benchmark Report, which is a PDF that includes a summary of the data, as well as the CTAs, headline lengths, ad text lengths, etc.

3 Basics For Benchmarking

ANNUITAS

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark. However, here are three basic rules of benchmarking to get you started: 1.State your purpose/goals-. Register for a copy of the report here. Blog benchmark data survey

State of Spend – 2020 Marketing Investment Benchmarking Report

Allocadia

Faced with the upheaval of all we’ve previously known, marketers need a new set of benchmarks to guide their investment strategy. COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact.

Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. A benchmark averages together these apples, oranges and bananas as if they were all the same. Benchmarks make easy to lie about your results. Comparing Recent Reported Benchmarks. The One Benchmark That Matters.

Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

KoMarketing Associates

Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video.

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Benchmark Your Email Stats

Vision6

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The email stats are in from our latest Email Marketing Metrics Report and WOW!

Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. According to the IAB 2017 internet advertising revenue report , advertising revenues delivered on mobile devices totaled $49.9 Benchmark report: Data at a glance.

Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

If one theme emerged from this year’s annual research it was this: It’s time for organizations to finally give content marketing the investment it deserves, staff it accordingly, and reap the rewards,” concluded the authors behind the report.

12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. Ever wondered if people loved watching your Facebook videos?

Report: Artificial Intelligence Grows in Importance to Email Marketers

KoMarketing Associates

Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.”

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Benchmark for 2022: Essential Market Research to Make Your B2B Marketing Strategy Soar

Inbox Insight

Are you leveraging market research to benchmark your B2B content marketing efforts against your competitors? Crawling top performers allows reliable identification of topics and keywords that underpin competitor tactics to inform your efforts and benchmark against accordingly.

2019 B2B Benchmarking Report: 3 Key Takeaways for Content Leaders

DivvyHQ

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. The full report is worth your time, but we’ve pulled what we believe to be the most salient data points for today’s content marketing managers and you’ll find them analyzed below. This can involve gathering feedback directly from the sales team, which 74% report doing (good!),

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. More in the B2B Demand Generation Benchmark Report.

LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

Metadata

We analyzed actual campaign data from every experiment Metadata customers ran in 2021 to find the legit paid social media benchmarks you’ve been looking for. Check out our full 2022 Paid Social Benchmarks Report. Build your own LinkedIn Ad benchmarks.

Who rules social media? Industry benchmarks for 2022

Sprout Social

Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Use Sprout’s 2022 Year in Social report to illuminate opportunities and fine-tune your strategy in a way that resonates with your target audience.

Email Open Rates: Which Benchmarks Matter Most?

Outreach

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Source: Campaign Monitor Benchmark 2021 Global Email Benchmarks.