Hubspot

JUNE 13, 2019

Your sales close rate is a number you need to keep a close eye on -- out of all the deals in your pipeline, what percentage do you actually close? Sales close rates let you know how efficient and effective you are as a sales rep. Check your sales close rate against your industry's benchmark average now. Close Ratio.

Advertising Benchmark 85

Advertising Benchmark Work Management Efficiency Software 85

Stevens & Tate

JANUARY 27, 2020

One metric that you should be sure to monitor is the bounce rate. However, the bounce rate benchmark isn’t as easy to read as you might think. What Is The Bounce Rate? In some cases, certain pages simply have naturally high bounce rates. For example, contact pages often have high bounce rates.

Advertising Benchmark 52

Advertising Benchmark Click Rate Trigger Marketing FAQ 52

Webbiquity

OCTOBER 31, 2023

What are the key benchmarks for ecommerce email and SMS marketing success? Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. What’s driving the growth of SMS campaigns? SMS messages are more engaging than email.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Anyword

APRIL 22, 2024

By integrating your marketing stack with Anyword , you gain access to Anyword Business advanced features such as Analytics, Benchmark, Custom Models, and Talking Points. The Benchmark feature offers real-time analytics that allow marketers to see how new content performs relative to their previous efforts.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Anyword

MARCH 14, 2024

Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. Anyword’s Benchmarking is not just an advancement; it’s a transformation in how content is created, analyzed, and optimized. What’s Benchmarking? open rates, click-through rates).

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

KoMarketing Associates

MARCH 31, 2021

SocialInsider recently published the “2021 Social Media Industry Benchmarks” report, and statistics showed that companies are yielding an average engagement rate of just 0.07% on Twitter as of 2020. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

SEPTEMBER 13, 2022

Although many marketers are still struggling with leveraging email, previous research indicates that their open rates continue to climb. Knak conducted its “2022 Email Marketing Benchmark Report,” and data suggested that marketers’ average daily delivery rate is 93% — a drop of 3.2% from last year. from the prior year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

SmartBrief - Marketing

MARCH 10, 2024

Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal.

Newsletter 106

Newsletter Practices Analytics Optimization 106

KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. However, the median open rate came in at 24%, which is an increase of 3% from the prior year. Furthermore, the average click-through rate is now up 4.4%

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

Only B2B

APRIL 10, 2024

Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates. Benchmarking Your Success: Where Do You Stand? Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. With clear goals, target audience definition and insights from a competitive benchmark, your email newsletter is ready to take shape.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

KoMarketing Associates

MAY 27, 2020

Campaign Monitor published its “US Email Marketing Benchmarks (2020: By Day and Industry” guide, and statistics indicated that Tuesday and Thursday have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Benchmark Email

MARCH 26, 2024

When executed correctly, it can significantly boost occupancy rates by targeting potential guests with personalized, timely, and enticing offers. How to Increase… The post Email Marketing Tactics to Increase Your Hotel Bookings appeared first on Benchmark Email.

Tactics 81

Tactics Email Marketing Advertising Benchmark Marketing & Strategy 81

KoMarketing Associates

MARCH 6, 2020

Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 88

Email Marketing Planning Open Rate Click Rate 88

SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Why Is Benchmarking in the Senior Living Industry Important? Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Launch Marketing

JANUARY 4, 2023

But, there is not one trick or strategy that will support this, but rather multiple strategies, when used together, that can help boost engagement rates and drive more traffic to your website. Set Benchmarks for Key Data. As important as measuring key data is, it does not necessarily mean anything if there are no benchmarks for them.

Marketing Websites 118

Marketing Websites Marketing & Strategy B2B Advertising Benchmark 118

Hubspot

FEBRUARY 4, 2015

Benchmarks give you a reference for how well you''re doing -- and some indication of how to improve. In marketing, some benchmarks are easier to find than others. But other benchmarks feel nearly impossible to find. Take email marketing metrics, for example -- most companies don''t divulge their open and click rates.

Click Rate 28

Click Rate Open Rate Advertising Benchmark Lead Ranking 28

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. Using customer segmentation to deliver targeted messaging that resonates with that segment can increase open rates and click-through rates.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Animalz blog

FEBRUARY 25, 2024

List the conversion rate of each channel. Determine channel benchmarks. Set a benchmark for each channel’s conversion rate using data from online research tools like Perplexity , industry reports, or a content marketing agency like Animalz. Sometimes, getting a firm benchmark can be tricky.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Benchmark Email

DECEMBER 6, 2023

Retail continues to thrive through all these changes, with a global growth rate of 3.5% If you’re… The post The Future of Retail: 13 Trends and Technologies Shaping the Industry appeared first on Benchmark Email. If retailers are anything, they’re adaptive!

Trends 94

Trends Advertising Benchmark 94

Sprout Social

NOVEMBER 21, 2023

Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. This could be sales targets, customer satisfaction scores, the number of sign-ups or engagement rates. Competitor benchmarking can help you set standards and evaluate performance more effectively.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. For example, Engagement Rate is a top metric we want to look at and measure against.

Social Media 135

Social Media ROI Media Cross-Selling 135

SmartBug Media

JANUARY 25, 2024

The panel identified these KPIs as the best way to explain a company's story: Forecast accuracy (what you said you’d sell versus actual sales) Close rate versus planned close rate Sales cycle versus benchmark Average selling price (ASP) versus benchmark Top of funnel: MQL to pipeline conversion rates versus planned Pipeline benchmark broken down by (..)

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69

Top Rank Marketing

JANUARY 22, 2024

Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts. Make sure to include benchmarks on reach, engagement, and conversion in your strategy. Agree on KPIs and benchmarks and make them part of each influencer’s contract.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Benchmark Email

DECEMBER 12, 2022

The holiday marketing season is finally here, so it’s time to brush up on holiday email marketing techniques to improve open rates this year. If you’re tired of the same old tricks, maybe it’s time… The post 25 Examples of Holiday Email Subject Lines with the Highest Open Rates (with Emojis) appeared first on Benchmark Email.

Open Rate 116

Open Rate Examples Advertising Benchmark Email Marketing 116

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Parse.ly

MARCH 30, 2023

Set benchmarks based on existing content so you can easily compare the two data sets later. Learn more about setting goals and establishing benchmarks in our Metrics for Content series. dashboard to benchmark AI content to your overall site and post performance. Use the data collected and analyzed by Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Martech

JANUARY 9, 2024

Likewise, you’ll want to look at engagement rates, as oftentimes, follower counts can simply be vanity metrics. Engagement rates (likes, comments and shares in proportion to followers) can be a good indicator of how loyal and invested a creator’s fanbase is. Plus, they might have pre-determined packages for brand collaborations.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Unbounce

MAY 29, 2020

How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? It’s the one we hear time and again from our customers: “What’s a good, bad, or average conversion rate for my landing pages?”

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Search Engine Journal

MARCH 10, 2023

Compare your social media performance with brands in your industry in the 2023 Social Media Benchmarks Report. The post Social Media Engagement Rates Dropping Across Top Networks appeared first on Search Engine Journal.

Social Media 103

Social Media Media Advertising Benchmark Branding 103

Martech

OCTOBER 25, 2023

Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. In-Video is priced on a rate card CPM basis.

Impressions 101

Impressions Campaigns Cost Per Thousand CPM 101

Only B2B

MAY 18, 2023

Among the key metrics that have gained significant importance is the MQL to SQL Conversion Rate. In this blog post, we will delve into the MQL to SQL conversion rate, its importance, and actionable strategies to increase it for maximizing revenue. How to Calculate the MQL to SQL Conversion Rate?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Conversion Rate 62

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. This might include: The Content: Was it short and sweet or long and informative?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Benchmark Email

MARCH 6, 2024

In the world of email marketing, the success of a campaign is often judged by its open and click rates. To truly understand and optimize your email marketing efforts, it’s essential to look beyond opens and clicks… The post Beyond Opens and Clicks: Exploring the Full Spectrum of Email Metrics appeared first on Benchmark Email.

Click Rate 52

Click Rate Advertising Benchmark Email Campaigns Email Marketing 52

Metadata

NOVEMBER 7, 2023

Common CTAs on LinkedIn and Facebook include: Download now Learn more Sign up Request demo What we found: lead gen vs. brand awareness campaign results Before we dive into how CTAs performed on Facebook and LinkedIn pre- and post-April 2022, let’s take a step back and summarize our benchmark report’s overarching narrative. CPO N/A $21,378.29

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52