Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Click here to download the full report.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Hinge Marketing

MAY 22, 2023

The 2023-24 Marketing Budget Benchmarking Study is the latest edition of this research partnership that is dedicated to uncovering the details of high-performance accounting marketing teams. For example, public relations, both traditional and digital varieties, are favored by High Growth firms.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Marketing Craftmanship

NOVEMBER 30, 2014

For example, drive a successful effort to get your company’s whiz-bang technology included in a respected industry benchmark such as the Gartner Magic Quadrant (ideally, without paying Gartner’s hefty subscription fee), and watch the PR department’s stature rise internally.

PR 100

PR Enterprise Management Work Management Marketing Management 100

Sprout Social

FEBRUARY 8, 2021

Industry benchmarks can tell you how your brand compares to competitors, offer additional context into current trends and inform your social goals. Public Engagements per Post. Sprout’s network-specific Competitor Reports can be used to benchmark your metrics against your competition and to track top-performing brands in your industry.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

MAY 24, 2022

Adding aligned creators to your public relations distribution processes can help your brand get in front of a more engaged, brand-receptive audience. However, if you want to measure how performance is trending over time, rely on benchmarking. How to measure paid, owned and earned media performance.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Sprout Social

FEBRUARY 1, 2024

It provides a treasure trove of info for marketing, customer support, sales, research and development, product packaging, human resources and public relations.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Sword and the Script | B2B

NOVEMBER 17, 2020

The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. And that’s the better point: content marketing and public relations need each other. I don’t agree. >>> Looking for a consulting partner with proven PR and content chops?

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

Hubspot

MAY 18, 2015

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Sprout Social

SEPTEMBER 18, 2023

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Research how the market has changed since last year: Do you have the same competitors?

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Sprout Social

MARCH 28, 2022

I spent five years in public relations before moving into competitive intelligence. Setting up your CRM to capture who your brand goes up against is a great way to benchmark against your competitors. Friends don't let friends work for companies that aren't investing in competitive intelligence.

Ad Building 105

Ad Building Analysis Public Relations CRM 105

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Vidyard

SEPTEMBER 22, 2021

About Demand Metric Demand Metric is a global research and advisory firm that supports marketing professionals with primary research and benchmark reports, technology research and advice, consulting services, training, and software. Sign up for Vidyard for free: [link]. To learn more, visit www.demandmetric.com.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Sword and the Script | B2B

AUGUST 31, 2021

It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. If you enjoyed this post, you might also like: 20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events. The sense of greater appreciation is definitely a thing.

Marketing Attribution 86

Marketing Attribution Customer Surveys Sample Advertising Agencies 86

markempa

DECEMBER 17, 2012

Social media came in second for budget increases in 2012; 74% of the 1,915 marketers who responded to MarketingSherpa’s 2012 Lead Generation Benchmark Survey reported they intended to increase their social media budget this year. B2B Public Relations: 7 tactics to pull more leads into the funnel.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Zoominfo

APRIL 24, 2019

Keyword density refers to the number of times a keyword appears on a page, and for a while, it was a good benchmark for search algorithms to assess a page’s value and relevance for a given keyword. Today we take a look at some of the worst, most outdated SEO tactics and their role in the modern SEO strategy. Let’s get into it!

Tactics 189

Tactics Cost SEO Lead Ranking 189

Crimson Marketing

JUNE 26, 2014

Measuring what matters: The precise philosophy Informatica uses to benchmark and influence the qualified pipeline yield obtained for every dollar of demand generation spend. She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Vidyard

FEBRUARY 16, 2022

Vidyard’s product-led growth drives the company to exceed industry benchmarks for SaaS-based business expansion, such as free-to-paid conversion, activation rate, and stickiness ratio, as set by OpenView. The company now sees a record number of daily user sign-ups of more than 4,500 people per day, a 60% increase year over year.

Video Marketing 50

Video Marketing Paid Search Agency Companies Cross-Selling 50

Vidyard

SEPTEMBER 22, 2021

About Demand Metric Demand Metric is a global research and advisory firm that supports marketing professionals with primary research and benchmark reports, technology research and advice, consulting services, training, and software. Sign up for Vidyard for free: [link]. To learn more, visit www.demandmetric.com.

Response Rate 50

Response Rate Video Marketing Click Rate Public Relations 50

Navigate the Channel

AUGUST 23, 2023

RELATED: Email Benchmarks for Building Product Marketers The Role of Sender Reputation Email providers assess sender reputation to determine whether an email is legitimate or potentially harmful. Factors like sending frequency, engagement rates, and complaint levels contribute to your sender reputation.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Biznology

OCTOBER 17, 2014

This certification is voluntary, but it does act like the “Fair Trade” label for coffee in that it is a sign that the company is committed to meeting certain standards that go beyond financial benchmarks. The post Can social responsibility initiatives strengthen a brand image AND satisfy investors? appeared first on Biznology.

Brand Identity 80

Brand Identity Branding Classified Ads Public Relations 80

Sprout Social

JULY 30, 2019

If you’re using these metrics as benchmarks for your brand, it’s important to understand the difference between reach and impressions. The analytics we can’t see from the public view would include clicks to expand the Tweet, Quote-Retweets and profile visits. Share of voice: Volume and sentiment. A high CTR means an effective ad.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Vidyard

SEPTEMBER 18, 2019

According to Vidyard’s 2019 Video in Business Benchmark Report , large enterprise organizations created, on average, more than 500 videos each last year. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

The Effective Marketer

FEBRUARY 7, 2011

Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Integrated B2B

MARCH 20, 2019

In the third edition of US B2B Agencies Benchmarking Report , B2B Marketing reveals the definitive rankings of America’s top 39 B2B marcomms agencies, as well as the sector’s top global, fastest-growing, and leading PR agencies. Matt Orlando, CEO at BBN Canada , stated: “This is a tremendous achievement for BBN.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Lead Ranking 40

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. It will definitely help you better budget, forecast, and benchmark your marketing results. Very useful stuff. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Conversica

AUGUST 13, 2018

Next, you’ll need to set benchmarks for lead conversion rates that are backed by data. Before you can set those benchmarks, you need to be able to answer two questions: What is a conversion, and what is its value? However, those benchmarks must be realistic. . # of conversions / total # of ad clicks = conversion of ad clicks .

Paid Content 53

Paid Content Conversion Paid Search Agency Lead Scoring 53

Televerde

FEBRUARY 2, 2021

Benchmark the current customer experience versus what you currently provide. Public relations. As customer expectations continue to shift, a customer journey map will allow you to meet their needs with an omnichannel approach through marketing, sales, and customer service. Your touchpoints may include: Social channels.

Buyer Personas 61

Buyer Personas Touchpoints Buying Cycle Paid Search Agency 61

SmartBug Media

MAY 15, 2020

Networking with local media for public relations, social media opportunities. Companies like MailChimp , VerticalResponse , and Benchmark offer free email packages as well as upgrade discounts. Backlinks act as votes for search engines which will help with your on-page rankings. Want to enhance your traffic online?

Cost 105

Cost Paid Search Agency Planning Work Management 105

Golden Spiral

JANUARY 22, 2021

Looking to industry benchmarks is helpful, but knowing the return on investment for your own efforts from the previous year matters most. Public Relations. With these answers, you can develop a marketing budget that is thoughtful, defendable, and effective. Invest Based on Data. No other company is like yours. Advertising.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Sprout Social

APRIL 15, 2020

Jen Hartmann , the Director of Strategic Public Relations for John Deere, suggests imagining your content amongst COVID-19 alerts to help decide whether to keep or cancel a given message. Tuning into how consumer behavior has changed and staying on top of benchmark data will also help you assess where you need to adjust.

Marketing & Strategy 142

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 142

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Vidyard

SEPTEMBER 18, 2019

According to Vidyard’s 2019 Video in Business Benchmark Report , large enterprise organizations created, on average, more than 500 videos each last year. Media Contact: Sandy Pell, Head of Corporate Communications and Public Relations, Vidyard. press@vidyard.com.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Sword and the Script | B2B

NOVEMBER 23, 2021

For example, the report cites research by Gartner concluding, “83% of a typical B2B purchasing decision – researching solutions, ranking options and benchmarking pricing – happens before a buyer engages directly with a provider.”. This is because “B2B purchasing does not include direct engagement with the provider.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Hubspot

FEBRUARY 8, 2018

As a bonus, after you find out your benchmark we provide the tips and tools for you to improve your open rate by up to 11%. What is the average email open rate for public relations and communications? From a sample of over 144,000 emails, the average open rate for the public relations and communications category is 28%.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. I use SOV with a defined set of competitors and Benchmark goals. Along with key message pull-through.

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Eric Mower + Associates

DECEMBER 19, 2018

Do email opens meet or exceed benchmarks? Contact Mark O’Toole , Mower’s Group Vice President — Public Relations & Content. Are page views increasing? Are people watching your videos? Measuring consumption helps you determine which pieces of content appeal to your audience and which do not.

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84