KoMarketing Associates

MARCH 7, 2019

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. This may support the statistics that suggest customers are maintaining relationships with marketers via email.

Marketing Report 143

Marketing Report Email Marketing Advertising Benchmark Deliverability 143

Tomorrow People

JUNE 14, 2022

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. If you’re already an established and mature firm, you can benchmark yourself against lower-ranked competitors instead. There is, of course, one caveat with the latter.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. It’s an often reported statistic that acquiring a new customer costs five times as much as retaining an existing one. Guest post by Mehdi Hussen. Modern consumers are demanding.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Martech

MAY 8, 2023

Shared learnings A thorough discovery process can take time. This resulted in creating various documentation, including a 70-page document with roadmaps, process recommendations, advice for setting up a center of excellence and reporting instructions. Measurement The most data-centric part of the process is measurement.

Marketing & Strategy 114

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 114

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” The Benchmarks findings. Read next: A look at the tech review space.

Ideal Customer Profiles 108

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 108

KoMarketing Associates

DECEMBER 8, 2015

For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development. Additionally, 80 percent of them consider product videos to be important in the purchasing process. Demand Generation. source ). >. source ). Mobile Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Don’t believe us? Each social media site functions differently.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Vision Edge Marketing

MARCH 2, 2021

Therefore, the first step in the process is to connect your CTA to the customer buying journey. How you configure your CTA tracking will impact how well you can measure and report on its value. Once you establish your measures you can integrate your CTA measures along with the rest of your metrics chain into your reporting tools.

Marketing Automation Services 153

Marketing Automation Services Click Rate Paid Search Agency Buy 153

Launch Marketing

JUNE 16, 2021

With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. These statistics are useful when determining how far in advance to start sending promotional emails. Webinar Promotion.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Hinge Marketing

FEBRUARY 27, 2020

When used strategically, one research report can fuel an entire year’s worth of marketing campaigns. 20 statistics can easily turn into 20 scheduled Tweets. . But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Sword and the Script | B2B

APRIL 18, 2023

In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. Here are three findings from the report that stood out to me. In the seven years we’ve been producing this report, there are a handful of things we’ve learned,” NetLine wrote in the introduction.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Kabbage

NOVEMBER 29, 2016

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

KoMarketing Associates

NOVEMBER 3, 2016

That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns. For more insight into what works specifically for B2B marketers, we spoke to Marie Honme, senior marketing strategist at Yes Lifecycle Marketing, about the report. “Definitely.

Email Marketing 120

Email Marketing B2B Marketing Campaigns Planning 120

Unbounce

DECEMBER 2, 2020

Tip #5: Use statistics strategically. According to Unbounce’s 2020 Conversion Benchmark Report , it really depends on the industry. Take a peek at the full report to see all the industry-specific data. Check out your industry’s performance in the 2020 Conversion Benchmark Report. Tip #2: Encourage action.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Don’t believe us? Each social media site functions differently.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Sprout Social

MAY 19, 2021

The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%). 3 key social media interaction statistics to focus your strategy. Here’s what that looks like broken down by platform: Median benchmark for Facebook engagement: 0.09%.

Ideal Customer Profiles 135

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 135

Vision Edge Marketing

DECEMBER 6, 2018

A study by The Economist Intelligence Unit found that the processes associated with operational excellence are successful in driving growth revenues, margins and customers satisfaction. There’s no better time to revisit, reimagine, and reinvest in the processes that facilitate Marketing’s operational excellence.

Planning 183

Planning Work Management Marketing Management Paid Search Agency 183

Unbounce

AUGUST 4, 2021

The Conversion Benchmark Report found that in software as a service (SaaS) and law—two technical industries— lower word counts and lower Flesch Reading Ease Scores (FRES) resulted in more conversions. The home-loan process involves lots of terms that’ll go over your head if you don’t work in finance. Image courtesy of Peakon.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Salesforce Marketing Cloud

MARCH 21, 2022

Bureau of Labor Statistics. Business teams can now build reusable components that anyone can use to automate processes, helping to remove bottlenecks across the organization. Automated processes break down organizational silos. million people quit their jobs in December, 6.3 million were hired, according to the U.S.

Customer Satisfaction 98

Customer Satisfaction Loyalty Gartner Automation 98

Salesforce Marketing Cloud

MARCH 8, 2022

Despite these statistics, as of 2021, one in three women were considering leaving their jobs. Now there’s a starting point, set goals based on benchmarks from trustworthy sources like the U.S. That’s no surprise, considering half of women report losing out on promotions, despite meeting all qualifications.

Companies 98

Companies High Quality Lead Lead Scoring Lead Ranking 98

Spiralytics

FEBRUARY 12, 2024

This comprehensive guide discusses the qualifications and hiring process to ensure an effective SEO strategy, as well as advice to secure the services of the right people to help your sustainable online prominence initiatives. They can uphold search visibility and prevent traffic loss throughout the process.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Litmus

MAY 18, 2022

Based on our 2021 State of Email report, personalization is a priority. It’s all about sending the right content to the right audience at the right time without the manual processes. And with smaller lists, statistical significance has been all but impossible to achieve. One way to stand out? Personalization.

Marketing AI 99

Marketing AI Email Marketing Personalization Planning 99

Vision Edge Marketing

NOVEMBER 7, 2017

Despite this statistic, every CMO we’ve worked with admits how important it is to be able to select the right metrics and to measure and report on Marketing’s value and contribution. Source: Cook Up Your Best Marketing Performance, 2017 MPM Benchmark Study. Figure 1: Created by VisionEdge Marketing, Inc.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

KoMarketing Associates

DECEMBER 29, 2015

It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year by Derek Edmond. TOP 10 KOMARKETING BLOG POSTS OF 2015. Well researched lists almost always do well.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Their special hats are a handmade gift.

Social Media 102

Social Media Enterprise Management Work Management Marketing Management 102

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

PureB2B

APRIL 26, 2022

Therefore, if you can make the buying process as frictionless as possible, you may win a larger share of their wallet further down the road. If you or anyone within your team needs convincing about the value of thought leadership in your content marketing strategy , let this statistic be all the evidence you need.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Savanta

OCTOBER 23, 2012

We’ve the intellectual stimulation that comes from getting to grips with complex markets and decision making processes. Uncategorized B2B marketing statistics Benchmarking report marcoms' Aren’t we B2B marketers are blessed? And we also have a thriving community of agencies.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies B2B 120

The Marketing Blender

JULY 11, 2022

B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. General website statistics: data such as the number of website visitors, page views, and bounce rate. Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies.

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

PureB2B

APRIL 6, 2022

The following statistics show how intent data can help sales better understand prospects and offer targeted, timely solutions to meet their needs. Regardless of how you feel about introducing even more technology into the sales process, the truth is, your competitors are most likely using intent data to help them generate more sales.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

Golden Spiral

APRIL 18, 2019

Industry Reports. 55+ insight-driven reports available each year to payers and providers in exchange for feedback on their experiences. ABA Benchmarking Programs. ABA Survey Reports. In addition to publishing ongoing editorial content, the publication oversees the following educational resources: Digital Banking Report.

Work Management 102

Work Management Marketing Management Research Organization 102

Zoominfo

JUNE 19, 2022

Do: Get employee input during the planning process. Before you dive into planning your corporate Pride initiatives, it’s incredibly important to get a wide range of employees involved in the process. They’ve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130