Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 112

KoMarketing Associates

APRIL 20, 2017

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1

Open Rate 120

Open Rate Email Marketing Deliverability Advertising Benchmark 120

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%. Why we care.

Advertising Benchmark 110

Advertising Benchmark Marketing Report Email Marketing Personalization 110

SendX

JANUARY 28, 2019

You need enough folks to open the email and then engage with it. Side Note - In case you want to benchmark your email opens (and other email marketing metrics) with others in your industry, take a look at this detailed study. Take for example: Your unclean list size of 100k gets a 15% unique open rate.

Open Rate 159

Open Rate Work Management Marketing Management Deliverability 159

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). Friday was also the best day with the highest click-through rates (2.7%). Statista ) In 2021, 4.03 billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

KoMarketing Associates

SEPTEMBER 13, 2022

Although many marketers are still struggling with leveraging email, previous research indicates that their open rates continue to climb. Knak conducted its “2022 Email Marketing Benchmark Report,” and data suggested that marketers’ average daily delivery rate is 93% — a drop of 3.2% from last year. from the prior year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Hubspot

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Let’s do some quick math.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

SendX

JUNE 12, 2020

Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No. And of course, don’t be thirsty for high open rate and use dirty tricks.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

KoMarketing Associates

MAY 27, 2020

Campaign Monitor published its “US Email Marketing Benchmarks (2020: By Day and Industry” guide, and statistics indicated that Tuesday and Thursday have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Delivra

JANUARY 29, 2021

In 2020, Email Volume Grew 7% and Consumers Responded with a 13% Increase in Open Rates. We’re excited to announce the release of our annual 2021 Benchmarks Report. The 2021 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group clients. the year before. billion more emails.

Advertising Benchmark 52

Advertising Benchmark Campaigns Open Rate Click Rate 52

Hubspot

MAY 21, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Marketers sent fewer emails this week, but send and open rates continue to trend well above pre-COVID levels. What We're Seeing.

Advertising Benchmark 87

Advertising Benchmark Positioning Open Rate Response Rate 87

SmartBrief - Marketing

MARCH 10, 2024

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal. Lastly, benchmark your open/read and click-thru rate data against available industry information.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The post Benchmark Your Email Stats appeared first on Vision6. The email stats are in from our latest Email Marketing Metrics Report and WOW! What a six months it has been!

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

KoMarketing Associates

MARCH 6, 2020

Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Hubspot

APRIL 8, 2020

Like you, we’re looking for some concrete benchmarks. From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. Across the month, open rate increased by 21% overall.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Heinz Marketing

MAY 8, 2020

But without proper benchmarking and analytics, meeting lead and sales expectations is tough– Especially if you are unable to forecast how campaigns might perform or set appropriate marketing budgets to achieve sales goals. How to benchmark your marketing channels. Now you have established benchmarks.

Marketing Qualified Leads 92

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 92

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Both the APAC and LATAM regions had a positive week, and are now at or just below the benchmark for deals closed. What We're Seeing.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. click-through rates jump : All major regions experienced increases in click-through rates between 2018 and 2017, but the U.S. Email isn't dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Consumers are still engaging with marketing channels as open rates continued to rise last week. What This Means for Businesses.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

Customer Experience Matrix

APRIL 15, 2012

This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” That one came up last week and led me to review my files on industry benchmarks. I’ve calculated the click-to-open rate, which isn’t necessarily the result you’d get if you looked at the actual average.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Hubspot

FEBRUARY 4, 2015

Benchmarks give you a reference for how well you''re doing -- and some indication of how to improve. In marketing, some benchmarks are easier to find than others. But other benchmarks feel nearly impossible to find. Take email marketing metrics, for example -- most companies don''t divulge their open and click rates.

Click Rate 28

Click Rate Open Rate Advertising Benchmark Lead Ranking 28

Benchmark Email

MARCH 14, 2023

With an eye-catching design, easy-to-read layout, and a clear purpose, your newsletters can become more engaging for your audiences, leading to higher open rates that turn into conversions. However, the… The post 5 Newsletter Templates Ideas That Will Help You Increase Conversions appeared first on Benchmark Email.

Newsletter 105

Newsletter Template Conversion Advertising Benchmark 105

Modern B2B

NOVEMBER 15, 2019

Know your marketing performance: benchmark (and why you must do it). Our clients ask us all the time about benchmarking. Is our LinkedIn ad clickthrough rate above average? What metrics should businesses be benchmarking? By benchmarking this, you really will drive marketing excellence. Analyse the data often.

Advertising Benchmark 60

Advertising Benchmark Peer-to-peer Paid Search Agency Planning 60

Hubspot

MAY 14, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.

Advertising Benchmark 73

Advertising Benchmark Trends Advertising Agencies Budget Programs 73

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. Using customer segmentation to deliver targeted messaging that resonates with that segment can increase open rates and click-through rates.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. With clear goals, target audience definition and insights from a competitive benchmark, your email newsletter is ready to take shape.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. percent.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Learn More: Email Marketing Is Strong and Getting Stronger: 2019 Email and Mobile Benchmark Highlights and Trends. Email Automation Benchmarks to Remember.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Benchmark Email

JULY 20, 2021

No matter what your strategy looks like or how effective you think they are, email marketing mistakes happen, and results, open rates, and conversions can always be improved. There are different types of emails,… The post The Different Types of Emails and Why You Should be Sending Them appeared first on Benchmark Email.

Advertising Benchmark 122

Advertising Benchmark Open Rate Email Campaigns Email Marketing 122

KoMarketing Associates

SEPTEMBER 7, 2017

The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email. times the unique click rates, compared to subject lines without personalization. The highest open rate (18.5

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

Benchmark Email

NOVEMBER 6, 2023

While these strategies may achieve short-term gains in open rates, they… The post Clickbait Email Subject Lines and Emojis: Balancing Attention-Grabbing Tactics and Subscriber Trust appeared first on Benchmark Email.

Tactics 52

Tactics Advertising Benchmark Open Rate Trust Marketing 52

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Navigate the Channel

JULY 18, 2023

RELATED: Email Benchmarks for Product Marketers Importance of Tracking and Analyzing Metrics E-mail marketing metrics provide valuable insights into the performance and impact of campaigns. Email Marketing Key Performance Indicators (KPIs) Open Rates: Open rates measure the percentage of recipients who open an e-mail.

Product 65

Product Ad Building CTR Allocation 65