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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Omnichannel reputation management (also sometimes referred to as rep management or Online Reputation Management (ORM)), is the practice of shaping the public perception of personas & organizations by influencing information about the brands – primarily done online (though offline methods are still prevalent but not as significant as the online ones). For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices.

WOMM 52

Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences.

WOMM 56
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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. 70% of the businesses made $2 or higher while 13% made $20 or more.

WOMM 40

Why Content Distribution is the Perfect Marketing Strategy

Valasys

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is the starting step of your content marketing strategy. Just publishing pieces of content isn’t enough.