Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

Industry 254

Industry Measurement ROI Content Marketing 254

Influitive

AUGUST 11, 2016

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive. Wondering how other companies are performing when it comes to advocate marketing?

Benchmark 150

Benchmark Studies Release Cost 150

Vision Edge Marketing

MARCH 2, 2021

We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and outcomes in the metrics chain , and ultimately a measure of Marketing’s effectiveness. How to measure CTA effectiveness. Where to put CTA measures on your dashboard.

Measurement 163

Measurement Effective Effectiveness Campaign 163

Vision Edge Marketing

DECEMBER 20, 2018

Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance. The challenge is less about quantity and more about the quality of your measures, metrics and KPIs . Choosing the right measures, and acting on the implications of these measurements, is an essential requirement for operating Marketing as a center of excellence.

Measurement 172

Measurement Marketing & Strategy Planning Effective 172

Valasys

MARCH 17, 2023

This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries.

Benchmark 52

Benchmark CPA Cost Per Click CPC 52

Bannerflow

MARCH 24, 2021

Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. Topics we will cover in this guide to marketing ROI: What is ROI in marketing? What is a good ROI in marketing?

ROI 98

ROI Measurement Marketing & Strategy Creative 98

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. How Do You Answer ‘What Is The ROI of Content?’

Case 305

Case ROI Content Marketing Business 305

InsightSquared

JULY 1, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal? Account-level ABM reporting.

Satisfaction 53

Satisfaction Benchmark Report Activities 53

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. Here are eight key ways these marketing leaders measure their content success: 1. ” Don’t wait to report on your successes in a once- or twice-a-year meeting with your organization leaders.

ROI 106

ROI Measurement Brand Branding 106

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. Why do we report on median instead of average (mean)?

Conversion Rate 144

Conversion Rate Landing Page Conversion Benchmark 144

Contently

DECEMBER 5, 2019

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. The first part compares finance against other industries and highlights content benchmarks. Report Methodology.

Benchmark 128

Benchmark Service Marketing & Strategy Industry 128

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

ROI 339

ROI Content Marketing Content Top of Funnel 339

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing.

ROI 111

ROI Email Marketing & Strategy Ecommerce 111

Content4Demand

AUGUST 21, 2020

Peter Drucker , whom BusinessWeek magazine called “the man who invented management,” said famously, “If you can’t measure it, you can’t improve it.” Here are six key takeaways from the report. Another 58% said they need to show the return on investment (ROI) for marketing activity.

Measurement 94

Measurement Lead Rank Marketing & Strategy Lead Scoring 94

V12 Data

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Michelle: What have been some of your challenges with measuring outcomes? Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget.

Marketing & Strategy 52

Marketing & Strategy Measurement ROI ROAS 52

Sprout Social

APRIL 5, 2022

It lets you measure the results of your campaign and understand how well your investment is paying off. You can also use these insights to increase the reach, engagement and ROI of your next video. Negative feedback involves hiding your post, reporting it as spam or unliking your Page.

Benchmark 131

Benchmark Facebook Video Broadcast 131

Digilant

JANUARY 12, 2023

This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. It is reported that at least 2.5 For example: CTV measures household views rather than individual views.

Marketing & Strategy 52

Marketing & Strategy CPL Measurement ROI 52

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In the Seismic Annual Sales Enablement Benchmark Report (2021) , we found that the answer isn’t always easy.

ROI 72

ROI Measurement Benchmark Sales 72

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. You can download a free copy of the report here. According to Demand Gen Report’s own demand generation benchmark study , roughly 40 percent of B2B marketers aren’t sure how their lead nurturing programs are performing.

Lead Nurturing 150

Lead Nurturing Measurement Leads Lead 150

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. Increasing engagement (63%), measuring performance/ROI (44%), and creating an overall strategy (38%) have been the biggest challenges for marketers using email.

Report 242

Report Email Marketing & Strategy Open Rate 242

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. What Are The Best Metrics To Measure Content Marketing ROI?

Marketing & Strategy 104

Marketing & Strategy Measurement ROI SEO 104

Hubspot

JANUARY 28, 2015

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014. These simple data points tell the surface level story of content performance and serve as measurements of brand awareness and web traffic.

Benchmark 77

Benchmark Measurement Hubspot Barriers 77

ClickZ

MARCH 9, 2023

It gets even trickier because data privacy changes and the rise of new social channels make it confusing to measure impressions. We have done an analysis to clear up misconceptions and help you understand the capabilities and limitations of measuring impressions.

Impression 80

Impression Measurement Terms and Conditions Social 80

SnapApp

JUNE 18, 2019

Historically, B2B marketers have used the MQL as the gold standard of measuring the success of their marketing programs and campaigns. Today, more and more marketers are moving away from the MQL, and instead, are adopting new methods of measurement to prove their ROI. But here’s the problem: Salespeople aren’t measured on MQLs—they’re measured on revenue, and closed deals. How Modern Marketers Measure ROI.

MQL 78

MQL Measurement ROI Marketing Qualified Lead 78

Litmus

MARCH 22, 2019

Want better ROI from your email marketing? For example, ROI fluctuates based on industry. The travel, tourism, and hospitality industry reported substantially higher ROI (53:1) than software and technology companies (40:1). The factors, tools, and tactics that lead to higher email marketing ROI. Key findings include: Strong anti-spam laws don’t diminish email ROI for legit senders. A/B testing drives high ROIs.

ROI 84

ROI Tactics Email Spam 84

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. So while leading indicators are used to predict future results, lagging indicators report past results that have already happened.

ROI 285

ROI Activities Leads Lead 285

B2B Lead Generation

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 10:21 – The 2012 B2B Benchmark Report reveals that regardless of challenges, marketers are still not optimizing their funnels.

Benchmark 252

Benchmark Lead Generation Generation Leads 252

Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results.

ROI 59

ROI Benchmark Effective Effectiveness 59

Allocadia

SEPTEMBER 22, 2020

The Problem: Spreadsheets Can’t Get You to ROI. ROI means a thousand different things, and when Carol Hague, VP Global Demand Generation, joined Talend last September, it wasn’t always clear how the business measured things in the past or why.

Measurement 52

Measurement Regression POS Spending 52

SmartBug Media

NOVEMBER 29, 2021

Looking for a way to formally measure the success of your marketing efforts? You need real, measurable data to determine what you are doing well and which areas need improvement. Here are the marketing success metrics you should be tracking and measuring up against.

Measurement 126

Measurement Media Benchmark Acquisition 126

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. You can get all that data and more with Hootsuite Impact , which measures your paid and organic ROI together.).

Benchmark 89

Benchmark Cost CPL CPC 89

Vidyard

NOVEMBER 29, 2016

× Get the Report. Get the Report. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. From the rise of personalized video to key trends in the ROI of video marketing, this report has all the data you need to understand the state of video marketing, and see how other marketers are using video analytics, measuring ROI, and more!

Benchmark 83

Benchmark Demand Report Sample 83

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. While being two of the easiest tactics to execute or find a vendor to execute, social media and email marketing were near the bottom of the list in terms of ROI. Industry News Performance Measurement email marketing online marketing social media

Online Marketing 136

Online Marketing Online Sites Marketing & Strategy 136

Heinz Marketing

MARCH 10, 2023

of the credit and the remaining 10% is distributed evenly to the rest of the touchpoints Check out this great Marketo Measure resource for a visual of a few of the above attribution models.

Lead Rank 111

Lead Rank Touchpoints Multi-Touch Word of Mouth 111

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. However, though many of our customers are anticipating advice or information on the subject, they are often surprised when we spend a large part of the time explaining why this measurement method is actually not the best way to quantify the impact of Marketing on the business. Why Does It Pay to Be Skeptical Of ROI?

ROI 175

ROI Planning Class Cost 175

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. ABM B2B Marketing Reports Trends

Benchmark 52

Benchmark Studies Correlation Government 52

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. Marketing Performance Measurement

Measurement 98

Measurement B2B Advertising Agency Forrester 98

Heinz Marketing

JULY 2, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal?

Satisfaction 64

Satisfaction Benchmark Activities Report 64

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Share one example of ROI tool/strategy that has worked either for you or your client."

Measurement 169

Measurement ROI Marketing & Strategy Marketo 169

Customer Experience Matrix

MAY 23, 2012

Ask most marketers how they measure performance, and they’ll tell you they look at results: incremental revenue or return on investment if they’re available, or response rates if they're not. Industry experts take a similar approach, focusing largely on the need for better revenue measures. I agree that revenue is important, but humbly suggest that there’s more to marketing measurement than ROI. Benchmarks.

Measurement 182

Measurement Customer Experience Marketing & Strategy 182