KoMarketing Associates

JANUARY 11, 2023

Many marketing and sales teams have made alignment a priority to achieve their account-based marketing (ABM) strategy goals. However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. Many Marketers Still in the Early Stages of Leveraging ABM.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Planning 99

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.

Top of Funnel 108

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 108

Tomorrow People

MARCH 23, 2021

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Marketing leaders have always been expected to do a lot. Ask yourself, "Would it be fair for a CEO to judge my performance as a marketing leader based on this metric?"

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

KoMarketing Associates

APRIL 21, 2021

Although many marketers have begun exploring content marketing to incorporate it into their strategies, new research indicates that those in the technology sector are lagging behind. Furthermore, just 46% say that their organization’s content marketing is sophisticated/mature. Manufacturing Marketers and Content Marketing.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement.

Planning 97

Planning Allocation Business SWOT 97

Vision Edge Marketing

APRIL 13, 2021

If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing? Market Share is a Measure of Your Competitiveness.

Planning 215

Planning Marketing Management Allocation Paid Search Agency 215

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. New revenue. Customer acquisition cost (САС).

Top of Funnel 124

Top of Funnel Planning Product Ad Frequency 124

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Vision Edge Marketing

SEPTEMBER 26, 2017

Marketing Operations (Marketing Ops) is a well-established function. Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations.

Resource Management 152

Resource Management Planning Enterprise Management Budget Programs 152

InsightSquared

NOVEMBER 5, 2018

In the past, we’ve discussed three key measurements: Volume based metrics (the change in amount at any given stage i.e. # of leads). Sales cycle times (measure of time for state i.e. # of days from opp creation to close). There are three lenses to look through: Are any of my metrics off in comparison to the benchmark?

Lead Ranking 237

Lead Ranking Marketing Qualified Leads Planning MQL 237

Stevens & Tate

SEPTEMBER 21, 2021

Inbound marketing has become one of the most efficient ways for marketers to sell online. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. Marketing metrics is a part of attraction marketing and your inbound marketing plan is a part of marketing metrics.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

Launch Marketing

DECEMBER 6, 2023

As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward.

Resources 134

Resources B2B Marketing Planning B2B 134

Vision Edge Marketing

DECEMBER 6, 2018

IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns. CMOs have a broader responsibility to analyze and predict trends.” It’s All About the Data .

Planning 183

Planning Work Management Marketing Management Paid Search Agency 183

Vision Edge Marketing

FEBRUARY 15, 2018

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. This should add up to your total marketing budget.

Planning 179

Planning Marketing Budget Creation Marketing Plans ROI 179

Vision Edge Marketing

NOVEMBER 19, 2019

Two challenges (alignment with the CEO and alignment with business priorities) remain constant for Marketing leaders. ” The second reason, captured in Gartner’s CMO Spend study, is that “CMOs struggle to align marketing metrics with business priorities.” Here’s how to apply this approach to your Marketing plan.

Planning 111

Planning Marketing Plans Budget Programs Paid Search Agency 111

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Share your content marketing findings early.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 88

Email Marketing Planning Open Rate Click Rate 88

KoMarketing Associates

DECEMBER 5, 2019

Many marketers have account-based marketing (ABM) strategies in place, but a lack of sales and marketing alignment continues to hold them back from achieving their top objectives. However, improving sales and marketing alignment (43%) and increasing accounts and contacts (43%) continue to be key obstacles.

Account Based Marketing 157

Account Based Marketing Customer Surveys Planning ABM 157

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Read on for more.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. The efficiency vs. efficacy dilemma Historically, setting that 20% improvement in efficiency was an acceptable benchmark.

Efficiency 126

Efficiency Ideal Customer Profiles B2B Marketing Planning 126

Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals. Set Your Benchmarks.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 114

Tactics B2B Marketing Advertising Agencies Paid Search Agency 114

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? bringing in the social team at the beginning of campaign planning instead of at the end.) What’s yours?

Social Media 135

Social Media ROI Media Cross-Selling 135

Benchmark Email

NOVEMBER 14, 2022

An email marketing team is responsible for planning, executing, and measuring email marketing campaigns. The team typically consists of people with different skill sets, including creatives and copywriters, designers, analysts, and project managers.

Email Marketing 105

Email Marketing Planning Copywriting Advertising Benchmark 105

Digilant

JANUARY 10, 2023

Omnichannel and integrated marketing strategies are often pitted against each other. But in the case of integrated marketing vs. omnichannel marketing, the distinction isn’t necessarily helpful or accurate. What’s the Difference Between an Omnichannel and Integrated Marketing Strategy?

Planning 52

Planning Marketing Plans Paid Search Agency Ad Building 52

SmartBug Media

JANUARY 19, 2021

If you want to design a great website that’s successful and is a key asset to your sales and marketing teams, you need to have a solid plan in place. When it comes to planning a new web design, these are the top six mistakes you should avoid. Neglecting to Record Benchmarks. Average monthly bounce rate.

Planning 98

Planning Design Buyer Personas Advertising Benchmark 98

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Blue Flame Thinking

JUNE 28, 2023

As a digital marketing partner to our clients, we’ve seen it all when it comes to service and product campaigns. We dig into the information provided, review the work already done, identify any gaps and form a game plan. We dig into the information provided, review the work already done, identify any gaps and form a game plan.

Campaigns 89

Campaigns Tips Planning Advertising Agencies 89

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. What’s Benchmarking?

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92