20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. The most fundamental of all performance metrics when measuring an SEO program. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. SEO Competitive Benchmarking. Final Thoughts on SEO Benchmarks.

Free Benchmarking–Does Your Marketing Measure Up?

Measure Up Marketing

Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. They regularly audit and benchmark. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000. With marketing budgets still feeling the crunch, it makes sense to be a bit more creative when it comes to benchmarking.

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A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading.

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured.

[Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

bizible

We're working on a set of benchmarks for all B2B marketing channels and want to share some early results. How We Created The Benchmarks. Basic Statistical Measures of LinkedIn ROI. Standard deviation is a measure of how much variation there is around the average (mean).

3 Basics For Benchmarking

ANNUITAS

Individuals measure themselves in so many areas – we gather data, compare and contrast achievements, performance, revenue, strategies, fun (FOMA) and any number of the other areas. A few basics need to be established before building a survey or attempting a benchmark.

Score Big with a Marketing Measurement Playbook

Measure Up Marketing

Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance. What Makes an Effective Measurement Playbook .

Chart: Benchmarking Ourselves

Modern Marketing

” With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population.

Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

We like to measure ourselves against something. Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive.

Why Benchmarks Matter – Relevant Data

ANNUITAS

So, to address this and start the benchmarking for organizations that fall into the enterprise category, ANNUITAS launched the first B2B Enterprise Demand Generation Study in 2014 and found that enterprise marketers are not unlike other B2B marketers. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations.

Benchmarking Your Website To Measure Performance

Hannon Hill

The following is an overview of the minimum benchmarking basics to identify the strengths and weaknesses of your website Taking a performance snapshot of your website is important for directing its success.

How to Find the Best Social Marketing Benchmarks for Your Brand

Adaptly

Marketing teams are all familiar with one inquiry: What are the benchmarks for our industry? The post How to Find the Best Social Marketing Benchmarks for Your Brand appeared first on Adaptly. Blog analytics benchmark benchmarking benchmarks data Facebook facebook benchmarks goals Instagram marketing marketing benchmarks marketing goals measurement media Pinterest priorities Snapchat social social benchmarks social marketing social media social media benchmarks Twitter

Insights From The First Advocate Marketing Benchmark Study

Influitive

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive.

Big Data Usage Benchmarks and Performance By Industry [Chart]

Modern Marketing

When evaluating our customer data by industry we see that an increase in reports generated results in a corresponding increase in engagement, with engagement being measured by forms submitted and emails clicked. Looking for more benchmark research?

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Competitive Benchmarking.

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Industry News Performance MeasurementNearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy.

Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. Of course, this doesn’t mean marketers aren’t bothering to measure their results. Insight #6: Marketers are measuring more—and more effectively—than ever. Our survey revealed that 76% of marketers are measuring the same or more areas of their campaigns compared to two years ago.

How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Set Your Benchmarks. Advanced Analytics, Powered by Simply Measured How many unique users are you reaching on Instagram and other marketing channels?

Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

The Role of Data, Measurement And Research in Customer Advocacy

Marketing Insider Group

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Measurement and Customer Advocacy.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance.

Announcing The 2016 AdWords Industry Benchmarks Report

bizible

So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. When B2B marketers can compare benchmarks with their industry peers they get a better understanding of performance measurement and goal setting.

Benchmarking On and Off the Court

Modern Marketing

Open in the form of benchmarking. The technology uses 5 years of benchmark data collected by IBM to better predict a player’s chance of winning based on how well they execute their game strategy. It's now possible to benchmark performers at the U.S. However, for him and the fans following the sport, it was great to see benchmarks in place such as “winning more than 69% of points on his first serve” to determine whether or not he had a chance to get into the second round.

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact.

How To Measure Performance Against Google’s Mobile Friendly Update

KoMarketing Associates

In this blog post, I want to expand upon the exploration of key performance benchmarks B2B marketers need to review in assessment of Google’s Mobile Friendly Update. The first performance benchmark to evaluate is the growth in Google search engine traffic from mobile devices over time.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. Filter and group search results, benchmark your brand against your industry peers, and view a range of KPIs including response rate, engagement rate and follower growth.

Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution.

Benchmarks versus Baselines in B2B Marketing

Heinz Marketing

B2B marketers want to know how their marketing ops and demand generation performance compares to industry benchmarks. I commonly hear from colleagues and clients that they want to see industry standard benchmarks. This is especially common from SaaS executives with engineering backgrounds because it’s easy to measure things like uptime and speeds and feeds. Benchmarks are a problem, however, because the averages are not based on like for like organizations.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently

The first part compares finance against other industries and highlights content benchmarks. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks. The benchmark data raised a few big questions.

How to Create a Benchmark to Measure Content Marketing ROI

Hubspot

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Sales metrics should be the primary dimensions for measuring effectiveness of content in this phase.

How to Assimilate Competitive Benchmarking in Social Media

Valasys

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Getting Started With Competitive Benchmarking: Measure Yourself Against The Best But Don’t Emulate Them Blindly.

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

Modern Marketing

Our team of expert modern marketers have “wrapped up” a selection of curated festive communications from supermarkets including Tesco’s , Waitrose , Morrisons , Sainsbury’s , Lidl, and Aldi , benchmarking them against the highest standards of creative marketing excellence. Marketing Measurement Retail marketers all over the world are reflecting on the successes of their festive campaigns.

Top Content Marketing Challenges, Benchmarks, and KPIs

Modern Marketing

Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”. Which content KPIs are leading marketers measuring?

Financial benchmarks for B2B Marketing agencies

Savanta

The League and lots of other juicy information is published in a Benchmarking Report. As the vast majority of specialist B2B agencies participate in the League and their financial data is verified, this is a strong measure of the sector’s health. The next closest challenge, ‘measuring campaign effectiveness’, was named by just 7%. Some benchmarks. Well, here are some benchmarks you might wish to build into your strategic planning.

How to Measure Account-Based Marketing Results

Inbox Insight

So how do you measure success and ROI across your ABM operation? With account-based marketing, each account is different, however, there are still a variety of ways to measure activity, and the more advanced the approach, the more interesting the challenge.

3 Strategic Content Measures Every Marketer Should Take

Modern Marketing

Marketing organizations have made leaps and bounds toward becoming more regimented about content marketing initiatives , as 66% of B2B marketer respondents are documenting their strategies, according to the CMI and MarketingProfs B2B Content Marketing 2014 Benchmark Study.

Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).