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Top Findings from the Marketo Email Marketing Benchmark

Marketo

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark. In the survey, only 54% of responders agreed with the statement “my audience trusts my emails”.

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The Future is Bright for Marketo Users in 2022

Perkuto

As a user of Marketo, when was the last time you received a survey about your experience using the product? It had been a while for us– and this was the inspiration behind developing the annual Marketo study.

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The Importance of Marketing Benchmarks

Marketo

by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. For example, without benchmarks it’s hard to know if the following outcomes are good or bad results? Benchmarks also allow us to create change in our organizations. At Marketo we care a lot about Benchmarks. Finally, benchmarks are often presented without recommendations, making improvement a guessing game.

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

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2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. This survey found 68 percent of marketers publish content at least once a week. The “23rd Annual Market Survey” from AdMedia Partners found that the majority of marketers (78 percent) expect to see more than 10 percent growth in mobile spending and buying in 2017.

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Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing

Marketo

by Maria Pergolino Much of my early B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for them, and how to measure their results. That said, I have seen many, many surveys (occasionally even from Marketo) that didn’t follow best practices. Customer surveys.

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Here’s How You Can Get Personalized Email Tips for Free

Marketo

According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more. The Email Marketing Benchmark: Get Personalized Answers Now. We created the Marketo Benchmark on Email Marketing to answer these questions, and more. Email Marketing benchmark best practices

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The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. CRM functionality combined with email marketing, lead nurturing, team collaboration/project management, sales pipeline management, and survey tools, particularly well suited for professional services firms. Best suited (like Marketo) for large enterprises. Pricing: $99 to $499 per month for marketing automation, plus per-module fees for functions like email and messaging, landing pages and forms, social media integration, and surveys.

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Where Are You on the Marketing Maturity Curve? [Report]

Marketo

When I started at Marketo last fall, I was excited to see how data-driven this company is. So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation. 2017 Marketing Benchmark Report–North America . And more than 60% of marketers surveyed have that or more.

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Marketing And Sales Need to Rally Around A Single Story

Marketo

In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments leads to poor financial performance, an unsatisfactory customer experience, and lower customer retention. According to research from the “ 2018 B2B Marketing-Sales Alignment Benchmark ,” salespeople and marketers have a lack of belief in each other.

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Why It’s Time for SMBs to Implement ABM

Marketo

In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. When the SMB segment of Marketo’s marketing team began implementing an ABM strategy, we discovered that our target accounts were 40% more likely to close than non-target accounts.

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Building a Business Around Your Website: Post-Launch Learning for Growth

Marketo

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. We discovered this through demo request tracking and surveying 10 visitors that requested ESP demos. We believe these are reasonable benchmarks due to the percentage of visitors that submit support or more information requests related to the ESP. Create an exit survey that offers 90 days free for insights into why they decided not to buy.

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How to Create a Successful Account-Based Marketing Strategy

TrustRadius Marketing

For marketing or sales teams that view account-based marketing with a combination of intrigue and skepticism, Demand Gen Report’s ABM Early Benchmark Survey Report may help you understand whether it might be a good fit for your organization. When it comes to satisfaction with the impact of ABM efforts, 54 percent of respondents in the survey said ABM efforts are meeting organizational expectations, and 20 percent said they are either exceeding or greatly exceeding expectations.

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10 Marketing Reports Everyone Working Online Should Read

RockContent

B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Demand Generation Benchmarks | Hubspot. This is why having benchmarks is so helpful. This report from Hubspot gives you access to data from over 900 other marketers across all industries and shares insight on funnel benchmarks, cost per lead benchmarks, email open and clickthrough rates, and marketing investments by tactic.

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In the Relationship Era, No One Should Be Marketing to Strangers

Marketo

In Epsilon’s survey of consumers aged 18-64 , 80% of respondents said that they’re more likely to do business with a company if it offers personalized experiences. Altify’s Business Performance Benchmark Study reported that organizations with aligned sales and marketing teams had 26% higher win rates and 18% shorter sales cycles. The post In the Relationship Era, No One Should Be Marketing to Strangers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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6 Must-Have Website Calls-to-Action that are Sure to Convert

Marketo

At Marketo, we display our phone number in our header, embed a “Contact Sales” form in our product pages, and display a “Contact Us” button (which links to a landing page) on every page of our site. There is no right or wrong way to do this, but at Marketo, we only gate our Middle-of-Funnel or premium assets (like third-party research reports, or our Definitive Guides). Free Benchmark, Grader, or Survey. We scored each survey taker, and included a CTA to “Learn More”.

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The Buyer Really Doesn’t Care

Marketo

Compare your revenue performance management strategies by completing this benchmark survey. The Buyer Really Doesn’t Care was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez Sales is from Mars and Marketing is from Venus. Historically that is how it’s been. Today’s buyer doesn’t really care where the walls and boundaries exist between sales and marketing.

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[Video] 3 Types of Mobile Messages Marketers Must Know

Marketo

In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. Video] 3 Types of Mobile Messages Marketers Must Know was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] 3 Types of Mobile Messages Marketers Must Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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What Qualities Should You Look for in a Marketing Automation Manager?

Marketo

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. Industry benchmarks have too many variables to consider such as company size, industry, funding, size of teams, to name a few, so it’s better to benchmark against your company’s historical performance and the ideal candidate will know how to establish your baseline. Marketing automation customer communities, such as Marketo Community.

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Explosive Growth in Marketing Tech: 7 Categories to Implement Now

Marketo

Luckily, this year at Marketo’s Marketing Nation Summit , our Expo Hall has a huge selection of these technology categories and vendors. Using event management platforms, like Cvent and Certain , help you to manage agendas and sessions, registrants, onsite event management, and session feedback surveys. This type of insight and analytics helps you to benchmark your success. Author: Dayna Rothman There is a ton of marketing technology out there!

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Test for the Best in Your Email Marketing Campaigns

Marketo

A full 63% of the marketers surveyed indicated they are currently tracking email marketing data. I think it is valuable to have a good process in place so you feel comfortable with benchmarks and your organization’s progress. For example, in Marketo you have the choice of viewing basic email results and helpful visualizations. It is critical to make sure you reference current data, and more importantly know what a good benchmark is for your company.

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Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World

Marketo

When Joe Pulizzi opened Content Marketing World with his killer keynote, Welcome to the Content Marketing Revolution , the biggest takeaway I got from it was from a stat he shared from an annual benchmark report that Content Marketing Institute and MarketingProfs produce: only 20% of companies surveyed are fully committed to a content marketing approach.

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The ROI of Marketing Automation

Marketo

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). While nearly 70 percent of respondents to the 2011 Focus survey noted that their marketing automation solutions met or exceeded their ROI expectations, more than half of survey respondents still claimed their businesses have not realized “the best value possible” from their marketing automation systems. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012.

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How Much Does Marketing Automation Cost?

Marketo

For example, Marketo provides a Spark edition, which is optimized for small businesses and first-time marketing automation users; a Standard edition that adds more capabilities that are appropriate for most companies; and a Select edition for enterprises with highly sophisticated marketing requirements. Meanwhile, MarketingSherpa’s 2012 Marketing Benchmark indicates that companies spend an average of 7% of their overall budgets on marketing automation.

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Why a Customer-Obsessed Culture is About More than Persona Marketing

Marketo

When employees are supported and given benchmarks, the customer experience is immediately enhanced. Build customer engagement benchmarks into monthly or quarterly report outs. In a recent benchmarking survey, Bluewolf asked our own customers if they were measured on increasing customer engagement within their role. Why a Customer-Obsessed Culture is About More than Persona Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation

Marketo

At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two.

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How Does Lead Response Time Impact Sales?

Marketo

A survey conducted by Prof. A second survey, conducted by InsideSales.com in conjunction with Omniture , set out to examine and track the lead response and lead nurturing strategies of 700 companies. The survey’s results were truly eye-opening. If nothing else, this survey clearly indicates that one of the most effective ways to increase lead quality is to significantly decrease sales response time.

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Marketing And Sales Need to Rally Around A Single Story

Marketo

In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments leads to poor financial performance, an unsatisfactory customer experience, and lower customer retention. According to research from the “ 2018 B2B Marketing-Sales Alignment Benchmark ,” salespeople and marketers have a lack of belief in each other.

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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Marketo

Google’s Display Benchmark Tool reveals that 99.4% The survey results showed that while 66% of marketers rate their personalization efforts “very good” or “excellent,” only 31% of customers believe that companies are consistently delivering a personalized, cross-channel experience. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco.

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MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner

Marketo

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. Of SEO techniques used by the businesses surveyed: Content creation works best, but takes the most work. The white paper 3 Steps to B2B Marketing Optimization by Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive , and Maria Pergolino from Marketo is a great place to start.

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4 Ways to Make Your Video Content More Measurable

Marketo

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. If you want to calculate the impact of your video, then benchmark some metrics like brand impressions, website views, engagement, and followers before you release your video.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. MarketingSherpa’s 2012 B2B Marketing Benchmark Report.

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A snapshot of the email service provider landscape

Litmus

Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. of respondents to Litmus’ State of Email survey. Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%.

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How to Build a Multichannel Digital Marketing Strategy

Marketing Insider Group

You may need to conduct your own market research among your target audience or survey a few focus groups in order to obtain this information. Do also take a look at industry reports and benchmark studies to give you a general idea of consumer behavior in your niche.

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Multiple Studies Reveal the Growing Adoption of ABM

B2B Marketing Directions

The 2017 Marketing Benchmark Report - North America by Marketo was based on the results of a Q4 2016 survey of contacts within the Marketo customer base (which includes both B2B and B2C companies). The survey produced 1,363 responses. In this survey, 34% of the respondents said they were practicing ABM. Marketo also found that the ABM adoption rate was similar for companies of all sizes. The survey produced 179 responses.

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How Marketers Use Data to Develop Personas

Cintell

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers to assess the state of data driven marketing and data quality.

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Trigger-based marketing = event-driven programming with “no code” martech in every stack

chiefmartech

Last week, I shared some interesting stats on trigger-based marketing from a benchmark report by Blueshift. In fact, I’m running a quick survey on that topic. Every major marketing platform today — HubSpot, Marketo, Oracle Eloqua, Salesforce, Blueshift, etc. —

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3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Marketo

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Assessments, benchmarking tests, ROI calculators, interactive infographics, interactive whitepapers, and knowledge tests about best practices, as well as old standbys like polls, surveys, and quizzes – interactive content is smart content.

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Why Your Content Plan Must Include Interactive Content

Marketo

Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs. According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity.

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The B2B Marketer’s Quick Start Guide: Direct Mail Platforms

Heinz Marketing

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Integrations: Salesforce, Outreach, Marketo, SalesLoft, HubSpot, and more. Integrations: Google Chrome, Marketo, Outreach, and Salesforce.

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