Marketo

NOVEMBER 15, 2011

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark. In the survey, only 54% of responders agreed with the statement “my audience trusts my emails”.

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Benchmark Marketo Marketing & Strategy Email 98

Perkuto

MARCH 14, 2022

As a user of Marketo, when was the last time you received a survey about your experience using the product? It had been a while for us– and this was the inspiration behind developing the annual Marketo study.

Marketo 52

Marketo Benchmark Studies Communities 52

Marketo

OCTOBER 6, 2011

by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. For example, without benchmarks it’s hard to know if the following outcomes are good or bad results? Benchmarks also allow us to create change in our organizations. At Marketo we care a lot about Benchmarks. Finally, benchmarks are often presented without recommendations, making improvement a guessing game.

Benchmark 82

Benchmark Marketo Survey Planning 82

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

Marketing Automation 160

Marketing Automation Survey Automation Autoresponder 160

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. This survey found 68 percent of marketers publish content at least once a week. The “23rd Annual Market Survey” from AdMedia Partners found that the majority of marketers (78 percent) expect to see more than 10 percent growth in mobile spending and buying in 2017.

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Benchmark Mobile Report Optimization 121

Marketo

JULY 5, 2011

by Maria Pergolino Much of my early B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for them, and how to measure their results. That said, I have seen many, many surveys (occasionally even from Marketo) that didn’t follow best practices. Customer surveys.

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Survey Marketo Marketing & Strategy Allocate 88

Marketo

SEPTEMBER 26, 2011

According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more. The Email Marketing Benchmark: Get Personalized Answers Now. We created the Marketo Benchmark on Email Marketing to answer these questions, and more. Email Marketing benchmark best practices

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Marketo Survey Frequency Sample 91

Webbiquity

JULY 12, 2016

1) Marketo. CRM functionality combined with email marketing, lead nurturing, team collaboration/project management, sales pipeline management, and survey tools, particularly well suited for professional services firms. Best suited (like Marketo) for large enterprises. Pricing: $99 to $499 per month for marketing automation, plus per-module fees for functions like email and messaging, landing pages and forms, social media integration, and surveys.

Marketing Automation 170

Marketing Automation Automation Tools Act-On 170

Marketo

JANUARY 31, 2017

When I started at Marketo last fall, I was excited to see how data-driven this company is. So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation. 2017 Marketing Benchmark Report–North America . And more than 60% of marketers surveyed have that or more.

Marketo 88

Marketo Marketing & Strategy Benchmark Report 88

Marketo

AUGUST 6, 2019

In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments leads to poor financial performance, an unsatisfactory customer experience, and lower customer retention. According to research from the “ 2018 B2B Marketing-Sales Alignment Benchmark ,” salespeople and marketers have a lack of belief in each other.

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Marketo Storytelling Sales Benchmark 105

Marketo

MARCH 8, 2017

In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. When the SMB segment of Marketo’s marketing team began implementing an ABM strategy, we discovered that our target accounts were 40% more likely to close than non-target accounts.

Marketo 103

Marketo SMB Account Based Marketing Bandwidth 103

Marketo

NOVEMBER 9, 2018

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. We discovered this through demo request tracking and surveying 10 visitors that requested ESP demos. We believe these are reasonable benchmarks due to the percentage of visitors that submit support or more information requests related to the ESP. Create an exit survey that offers 90 days free for insights into why they decided not to buy.

Marketo 104

Marketo AIO Websites Build 104

TrustRadius Marketing

JANUARY 5, 2018

For marketing or sales teams that view account-based marketing with a combination of intrigue and skepticism, Demand Gen Report’s ABM Early Benchmark Survey Report may help you understand whether it might be a good fit for your organization. When it comes to satisfaction with the impact of ABM efforts, 54 percent of respondents in the survey said ABM efforts are meeting organizational expectations, and 20 percent said they are either exceeding or greatly exceeding expectations.

Account Based Marketing 40

Account Based Marketing Planning Psychographic Advertising Agency 40

RockContent

OCTOBER 12, 2015

B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Demand Generation Benchmarks | Hubspot. This is why having benchmarks is so helpful. This report from Hubspot gives you access to data from over 900 other marketers across all industries and shares insight on funnel benchmarks, cost per lead benchmarks, email open and clickthrough rates, and marketing investments by tactic.

Online 219

Online Report Work Marketing & Strategy 219

Marketo

OCTOBER 25, 2018

In Epsilon’s survey of consumers aged 18-64 , 80% of respondents said that they’re more likely to do business with a company if it offers personalized experiences. Altify’s Business Performance Benchmark Study reported that organizations with aligned sales and marketing teams had 26% higher win rates and 18% shorter sales cycles. The post In the Relationship Era, No One Should Be Marketing to Strangers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Marketo Relationship Marketing & Strategy Telemarketing 105

Marketo

FEBRUARY 5, 2014

At Marketo, we display our phone number in our header, embed a “Contact Sales” form in our product pages, and display a “Contact Us” button (which links to a landing page) on every page of our site. There is no right or wrong way to do this, but at Marketo, we only gate our Middle-of-Funnel or premium assets (like third-party research reports, or our Definitive Guides). Free Benchmark, Grader, or Survey. We scored each survey taker, and included a CTA to “Learn More”.

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Marketo Demand Generation Exchange Websites 105

Marketo

FEBRUARY 28, 2012

Compare your revenue performance management strategies by completing this benchmark survey. The Buyer Really Doesn’t Care was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez Sales is from Mars and Marketing is from Venus. Historically that is how it’s been. Today’s buyer doesn’t really care where the walls and boundaries exist between sales and marketing.

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Marketo Benchmark Survey Marketing & Strategy 83

Marketo

JUNE 25, 2015

In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. Video] 3 Types of Mobile Messages Marketers Must Know was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] 3 Types of Mobile Messages Marketers Must Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Mobile Marketo SMS Peer-to-peer 105

Marketo

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. Industry benchmarks have too many variables to consider such as company size, industry, funding, size of teams, to name a few, so it’s better to benchmark against your company’s historical performance and the ideal candidate will know how to establish your baseline. Marketing automation customer communities, such as Marketo Community.

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Marketo Marketing & Strategy Marketing Automation Automation 105

Marketo

MARCH 26, 2015

Luckily, this year at Marketo’s Marketing Nation Summit , our Expo Hall has a huge selection of these technology categories and vendors. Using event management platforms, like Cvent and Certain , help you to manage agendas and sessions, registrants, onsite event management, and session feedback surveys. This type of insight and analytics helps you to benchmark your success. Author: Dayna Rothman There is a ton of marketing technology out there!

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Marketo De-dupe Marketing & Strategy Vendor 105

Marketo

APRIL 18, 2013

A full 63% of the marketers surveyed indicated they are currently tracking email marketing data. I think it is valuable to have a good process in place so you feel comfortable with benchmarks and your organization’s progress. For example, in Marketo you have the choice of viewing basic email results and helpful visualizations. It is critical to make sure you reference current data, and more importantly know what a good benchmark is for your company.

Marketo 105

Marketo Test Campaign Email 105

Marketo

SEPTEMBER 20, 2016

When Joe Pulizzi opened Content Marketing World with his killer keynote, Welcome to the Content Marketing Revolution , the biggest takeaway I got from it was from a stat he shared from an annual benchmark report that Content Marketing Institute and MarketingProfs produce: only 20% of companies surveyed are fully committed to a content marketing approach.

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Marketo Marketing & Strategy ROI Podcast 105

Marketo

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). While nearly 70 percent of respondents to the 2011 Focus survey noted that their marketing automation solutions met or exceeded their ROI expectations, more than half of survey respondents still claimed their businesses have not realized “the best value possible” from their marketing automation systems. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012.

ROI 101

ROI Marketing Automation Marketo Automation 101

Marketo

APRIL 2, 2013

For example, Marketo provides a Spark edition, which is optimized for small businesses and first-time marketing automation users; a Standard edition that adds more capabilities that are appropriate for most companies; and a Select edition for enterprises with highly sophisticated marketing requirements. Meanwhile, MarketingSherpa’s 2012 Marketing Benchmark indicates that companies spend an average of 7% of their overall budgets on marketing automation.

Cost 105

Cost Marketo Marketing Automation Automation 105

Marketo

FEBRUARY 4, 2014

When employees are supported and given benchmarks, the customer experience is immediately enhanced. Build customer engagement benchmarks into monthly or quarterly report outs. In a recent benchmarking survey, Bluewolf asked our own customers if they were measured on increasing customer engagement within their role. Why a Customer-Obsessed Culture is About More than Persona Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Marketo Persona Marketing & Strategy Benchmark 105

Marketo

JULY 5, 2016

At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two.

Marketo 76

Marketo Demand Acquisition Demographics 76

Marketo

JUNE 8, 2011

A survey conducted by Prof. A second survey, conducted by InsideSales.com in conjunction with Omniture , set out to examine and track the lead response and lead nurturing strategies of 700 companies. The survey’s results were truly eye-opening. If nothing else, this survey clearly indicates that one of the most effective ways to increase lead quality is to significantly decrease sales response time.

Marketo 100

Marketo Sales Leads Lead 100

Marketo

AUGUST 6, 2019

In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments leads to poor financial performance, an unsatisfactory customer experience, and lower customer retention. According to research from the “ 2018 B2B Marketing-Sales Alignment Benchmark ,” salespeople and marketers have a lack of belief in each other.

Marketo 53

Marketo Storytelling Benchmark Loyalty 53

Marketo

JUNE 14, 2016

Google’s Display Benchmark Tool reveals that 99.4% The survey results showed that while 66% of marketers rate their personalization efforts “very good” or “excellent,” only 31% of customers believe that companies are consistently delivering a personalized, cross-channel experience. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco.

Marketo 76

Marketo CMO Trends Behavior 76

Marketo

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. Of SEO techniques used by the businesses surveyed: Content creation works best, but takes the most work. The white paper 3 Steps to B2B Marketing Optimization by Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive , and Maria Pergolino from Marketo is a great place to start.

Marketo 91

Marketo Studies Measurement SEO 91

Marketo

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. If you want to calculate the impact of your video, then benchmark some metrics like brand impressions, website views, engagement, and followers before you release your video.

Marketo 76

Marketo Measurement URL Video 76

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. MarketingSherpa’s 2012 B2B Marketing Benchmark Report.

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Research Report BtoB Marketing & Strategy 193

Litmus

APRIL 13, 2021

Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. of respondents to Litmus’ State of Email survey. Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%.

Marketing Automation Services 88

Marketing Automation Services Service Email Budget Program 88

Marketing Insider Group

JULY 14, 2020

You may need to conduct your own market research among your target audience or survey a few focus groups in order to obtain this information. Do also take a look at industry reports and benchmark studies to give you a general idea of consumer behavior in your niche.

Build 281

Build Strategy Marketing & Strategy Television 281

B2B Marketing Directions

MARCH 26, 2017

The 2017 Marketing Benchmark Report - North America by Marketo was based on the results of a Q4 2016 survey of contacts within the Marketo customer base (which includes both B2B and B2C companies). The survey produced 1,363 responses. In this survey, 34% of the respondents said they were practicing ABM. Marketo also found that the ABM adoption rate was similar for companies of all sizes. The survey produced 179 responses.

B2B 40

B2B Survey Marketo Marketing & Strategy 40

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers to assess the state of data driven marketing and data quality.

Persona 113

Persona Develop Buyer Personas Eloqua 113

chiefmartech

JULY 28, 2020

Last week, I shared some interesting stats on trigger-based marketing from a benchmark report by Blueshift. In fact, I’m running a quick survey on that topic. Every major marketing platform today — HubSpot, Marketo, Oracle Eloqua, Salesforce, Blueshift, etc. —

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Trigger Eloqua Blasts Benchmark 100

Marketo

AUGUST 25, 2014

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Assessments, benchmarking tests, ROI calculators, interactive infographics, interactive whitepapers, and knowledge tests about best practices, as well as old standbys like polls, surveys, and quizzes – interactive content is smart content.

Marketo 105

Marketo Interactive Exchange SMB 105

Marketo

AUGUST 7, 2015

Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs. According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity.

Plan 105

Plan Marketo Interactive Bandwidth 105

Heinz Marketing

JUNE 10, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Integrations: Salesforce, Outreach, Marketo, SalesLoft, HubSpot, and more. Integrations: Google Chrome, Marketo, Outreach, and Salesforce.

Mail 91

Mail Budget Program Marketo Curation 91