benchmark survey 
Top Rank Marketing
FEBRUARY 1, 2017
This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. Here are just a few key takeaways.
The Point
APRIL 8, 2015
Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.
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Litmus
APRIL 13, 2021
Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. of respondents to Litmus’ State of Email survey. Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%. Benchmark Email. Mailchimp (includes Mandrill ): 11.1%.
Marketing Insider Group
AUGUST 4, 2015
So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. I love this time of year. Not Actually Using Buyer Personas.
Adobe Experience Cloud Blog
JULY 5, 2016
At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. These might include customers who buy additional products or upgrade their current ones, refer your company to their peers, and advocate on your behalf. More leads? Remember the law of diminishing returns?
SmartBug Media
SEPTEMBER 6, 2019
According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. That, in a nutshell, is “intent data.”. Identifies who exactly is and is not ready to purchase your product or service.
Adobe Experience Cloud Blog
JUNE 25, 2015
In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. Push Notifications.
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