Adobe Experience Cloud Blog

AUGUST 6, 2019

It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing teams is underdeveloped. Marketers Should Stay Involved In The Process. “Okay!

Top of Funnel 134

Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 134

Adobe Experience Cloud Blog

JULY 5, 2016

More leads? This is a very important concept to understand in marketing, especially for demand generation. If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what? It’s important to remember that a name is not a lead. All leads are NOT the same.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Hope you find it useful!

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. Unsurprisingly, these efforts often lead to unexceptional results. So, is there actually any value in trying to go beyond one-size-fits-all marketing? Marketing in the Relationship Era.

Work Management 134

Work Management Marketing Management Paid Search Agency Telemarketing 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

Representatives from support, sales, content marketing, social media, SEM, SEO, training, user experience, engineering should be included to get a more holistic picture. Department lead presentations: 10 minutes each. New customer marketing. How many new leads do you need to generate to convert the number of required customers?

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. But with greater budgets come greater responsibilities. (I

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. Marketing automation is one of those categories. It’s a major shift that requires commitment and investment from various teams, including customer service, marketing, sales and whichever managers run those departments. Credit: Marketo. But does your boss? Why is it worth the cost?

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. They can – if optimized correctly – deliver more leads and better leads. 4 Lead Gen Form Strategies.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Anyword

SEPTEMBER 29, 2021

AI marketing technologies have been around for a long time, but it looks like they are now achieving critical mass. The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. It’s AI or die! AI Copywriting Tools.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

OCTOBER 6, 2011

by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. Without them you are left wondering if your marketing results are good, even if they are improved against prior year’s marketing results. 5% increase in leads this year with 7% increased spending.

Advertising Benchmark 48

Advertising Benchmark Planning Marketo Barriers 48

Adobe Experience Cloud Blog

FEBRUARY 5, 2014

Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Here are our six must-have CTAs for collecting leads on your website. Contact Us. Asset Download.

Top of Funnel 48

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 48

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. One more quick thing.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 18, 2012

by Jason Miller More than 400 companies participated in The Marketo Benchmark on Revenue Performance Management survey to learn how top performers were maximizing revenue coming directly from their marketing initiatives. Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketo 48

Marketo Advertising Benchmark Customer Surveys B2B Sales 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Generate more high quality sales-ready leads.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

AUGUST 6, 2019

It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing teams is underdeveloped. Marketers Should Stay Involved In The Process. “Okay!

Top of Funnel 56

Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 56

TrustRadius Marketing

JANUARY 5, 2018

Lead-based marketing strategies have ruled the digital age, but in the past couple of years an alternative B2B marketing strategy called account-based marketing (ABM) has picked up steam, challenging marketers to think more strategically about the companies they sell to — the contexts in which their leads work.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Work Management Marketing Strategy 40

SmartBug Media

SEPTEMBER 6, 2019

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. Don’t you already have targeted marketing campaigns to catch buyers searching for your products on Google?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Adobe Experience Cloud Blog

JUNE 25, 2015

Author: Ellen Gomes I think you’ve probably heard the buzz… mobile marketing is HOT, and that’s true, but instead of convincing you why mobile is important (it is), I want to take a look at how marketers are communicating to their customers via mobile devices. Push Notifications. In-App Messaging.

Mobile Marketing 48

Mobile Marketing Peer-to-peer SMS Video Marketing 48

NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. NetLine is located under the Data column – Audience/Marketing Data & Data Enhancement. As 2018 winds to a close, 2019 will surely bring more logos to the table.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Rollworks

MARCH 27, 2019

Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. Integrations with Salesforce, Marketo, Hubspot, etc. Let’s start with the deal breaker. Retargeting.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. Integrations with Salesforce, Marketo, Hubspot, etc. Cross-device targeting. Persona targeting. Retargeting.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Adobe Experience Cloud Blog

JUNE 8, 2011

by Carol Fox Allowing time to elapse before sales responds to leads is unfortunately all too common – and costly. A survey conducted by Prof. Oldroyd at MIT , in conjunction with InsideSales.com, showed that waiting even an hour to contact and qualify sales leads can drastically reduce your chances of success.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Leads 48

Adobe Experience Cloud Blog

FEBRUARY 4, 2014

But remember, segmentation and email marketing are only the first steps toward achieving real customer engagement. A strong lead nurturing program will keep your database warm, but are your employees equipped to speak to each customer’s specific needs? Not all marketers have marketing automation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Paid Search Agency Thought Leadership 48

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Engagio

OCTOBER 6, 2023

Repeated cuts over the last few years have hit marketing departments hard. Marketing programs are often the first thing to get cut, leaving many teams with shrunken program budgets. We recently explored the challenge of defending marketing budgets at the Demandbase Smarter CMO Forum. Asymmetry of Activity vs.

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62

Heinz Marketing

MAY 28, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In this episode, Brian Hansford , VP of Client Services at Heinz Marketing hosts Sam Melnick , VP of Marketing at Allocadia.

Work Management 49

Work Management Enterprise Management CMO Marketing Management 49

Adobe Experience Cloud Blog

JUNE 15, 2009

The next interview in the B2B Marketing thought leader interview series is with Barry Trailer. Barry is co-founder of CSO Insights , an analyst firm that benchmarks the challenges faced by today's sales and marketing organizations, tracking the trends in the usage of people, process, technology and knowledge to improve sales effectiveness.

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Marketing Insider Group

JULY 14, 2020

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Systems: Martech & salestech tools to store, manage, and engage your contacts and leads 2.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. Table of Contents.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Nurture leads.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59