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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

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Top Findings from the Marketo Email Marketing Benchmark

Adobe Experience Cloud Blog

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top performers use more email marketing tactics and get higher ROI. Done right, it can result in 50% more sales qualified leads at 33% lower cost. More findings.

Marketo 48
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The 14 Best Marketing Automation Tools


Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing.

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How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

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How to Orchestrate ABM for Optimized Sales Conversions


However, according to the third annual ABM Benchmark survey conducted by Demand Gen Report in 2018, which unveiled that while 52% of the total marketers involved in the survey had an ABM strategy defined & well-placed for up to the next one year; astonishingly 49% of the marketers were still in the nascent stages of their ABM strategies.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Lead generating content: (Gated, email required). Surveys, quizzes. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

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2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor


In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. According to a recent Demand Gen Report survey, “45% of buyers are spending more time researching purchases compared to last year.”. The MarTech landscape is vast and growing.