Content Standard

AUGUST 24, 2021

While I haven’t seen what I would consider definitive benchmarks for opt-out vs. opt-in conversions, there is evidence that properly managing opt-in requirements also places a greater financial burden on businesses.). A shift from opt-out to opt-in consent is making it more difficult to gain the approval required to use customer data.

Privacy 127

Privacy iProspect Ad Exchange Paid Search Agency 127

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Outgrow

MAY 21, 2020

It caters to services like blogs, whitepapers, ebooks, and case studies. It even exceeded the engagement rate benchmark by 576%. iProspect is an agency based on data, expertise, and technology. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Success Stories. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

SnapApp

MARCH 2, 2018

Traditional attribution methods don't paint the full picture; in a MMAGlobal case study , researchers found there is almost no correlation between click-through rate and sales. According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Source ). . . Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

ClearVoice

APRIL 9, 2020

Let’s take that case study you worked so hard on last quarter. Case studies. When you have a lead who’s not sure if your product or service will apply to them, hand over a case study. A case study can be effective at any funnel stage, but is most often used as a closing tactic for BOFU folks. Data studies.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

ClearVoice

JUNE 20, 2022

But if you want to attain higher rankings and reap the full benefits of long-form content, don’t use word count as a benchmark. Case studies. When you have a lead who’s unsure if your product or service will apply to them, send ’em a case study. Google shares a case study about its client Swarovski.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52