Content Standard

AUGUST 24, 2021

While I haven’t seen what I would consider definitive benchmarks for opt-out vs. opt-in conversions, there is evidence that properly managing opt-in requirements also places a greater financial burden on businesses.). A shift from opt-out to opt-in consent is making it more difficult to gain the approval required to use customer data.

Privacy 126

Privacy iProspect Ad Exchange Opt-out 126

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Outgrow

MAY 21, 2020

It even exceeded the engagement rate benchmark by 576%. iProspect is an agency based on data, expertise, and technology. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Chevrolet challenged iProspect to create a Super Bowl campaign to boost social media engagement.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

SnapApp

MARCH 2, 2018

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . A linear model can also be a useful benchmark to compare against other models, and it’s not tricky to set up. It’s too simplistic. . So, what is the hold up? . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

ClearVoice

APRIL 9, 2020

Digital performance marketing agency iProspect shares an intriguing white paper about marketing strategies that embrace the evolving face of modern audiences titled Exclusion to Inclusion. We can do better! Create intentional content. White papers tend to be straight forward, filled with facts and persuasive.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

ClearVoice

JUNE 20, 2022

But if you want to attain higher rankings and reap the full benefits of long-form content, don’t use word count as a benchmark. Digital performance marketing agency iProspect shares an intriguing white paper about marketing strategies that embrace the evolving face of modern audiences titled Exclusion to Inclusion.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52