Data Privacy Marks the End of Digital Feudalism

Content Standard

While I haven’t seen what I would consider definitive benchmarks for opt-out vs. opt-in conversions, there is evidence that properly managing opt-in requirements also places a greater financial burden on businesses.).

Top 15 Content Marketing Agencies in Eastcoast, USA


It even exceeded the engagement rate benchmark by 576%. iProspect. iProspect is an agency based on data, expertise, and technology. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites.


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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. How important is mobile marketing to your B2B strategy?

Mobile 182

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors


According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . A linear model can also be a useful benchmark to compare against other models, and it’s not tricky to set up. As a marketer, you need to know one thing: Are your campaigns actually driving revenue? . If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. .

Top 25 Content Types for Inbound Marketing


Digital performance marketing agency iProspect shares an intriguing white paper about marketing strategies that embrace the evolving face of modern audiences titled Exclusion to Inclusion.