Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Brightedge

JANUARY 25, 2024

It's not just about keeping your content up to date with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. This downward trend is also seen in the total number of keywords used and the overall word count of the pages that rank well.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Webbiquity

JANUARY 23, 2024

This list should also include industry-specific keywords. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. This requires accurate benchmarking through competitor analysis. Identify trending topics.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn.

Social Media 135

Social Media ROI Media Cross-Selling 135

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. This this is a high-level overview and varies by industry. . Statista ) In 2021, 4.03

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Search Engine Journal

MARCH 29, 2022

Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what's trending in digital marketing today. The post Top Digital Marketing Trends For 2022: Oracle Survey Results appeared first on Search Engine Journal.

Customer Surveys 94

Customer Surveys Trends Advertising Benchmark Marketing & Strategy 94

Conductor

JANUARY 4, 2022

But new SEO trends keep coming because no matter how much initial ROI paid channels provide, the main reason your website gets clicks is based on its findability, which is determined by relevance and consumer need at the time. As a result, they’re able to prioritize SEO in a way we haven’t seen before across a variety of industries.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. There’s lots more here, so download and check out the full report to get the complete story on content marketing trends. ” On the other hand, the job security is pretty good.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion this year thanks to many new emerging trends.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Aberdeen

OCTOBER 3, 2019

The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data. Live Webinar: ABM Benchmarks for 2020. Bringing B2C Fundamentals to the B2B Industry.

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

SmartBrief - Marketing

MARCH 10, 2024

Lastly, benchmark your open/read and click-thru rate data against available industry information. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries. The data should be analyzed one to two weeks after each newsletter is sent (to allow for maximum views).

Newsletter 106

Newsletter Practices Analytics Optimization 106

KoMarketing Associates

APRIL 21, 2021

The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Wondering how to find TikTok trends in the first place?

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Martech

DECEMBER 6, 2023

Download your copy now to: Benchmark your martech stack against industry leaders Learn how top brands achieve business impact through content Discover the latest content analytics and AI tools powering growth Get the insights you need to make smarter decisions on platforms, strategies, and budgets.

Marketing Report 109

Marketing Report Content Marketing Budget Programs Advertising Benchmark 109

ClickZ

MAY 27, 2020

We’ve been tracking six core marketing trends since May 1st to identify industry dynamics and project marketing leaders’ thoughts about their budgets, marketing technology spend preferences and more. As the global recession continues to surge, the figures mentioned below reinstate the downward movement trend for marketing budgets.

Customer Surveys 86

Customer Surveys Trends Peer-to-peer Marketing Budget 86

Engagio

FEBRUARY 6, 2020

Let us find out the digital marketing trends that will have a substantial impact on businesses this year. 72% of the buyers in the B2B industry expect companies to communicate in a personalized way that is in accord with their preferences. Tailoring your communications based on buyer’s preferences will be a trend in 2020 and ahead.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. Analyze The Trends. Applicable industries. Dig Into The Details.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Bannerflow

DECEMBER 7, 2020

The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise. What 2021 social media advertising trends will we be discussing? By 2022, the influencer marketing industry will reach $15 billion.

Social Media 98

Social Media Advertisements Advertising Trends 98

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Keeping pace with marketing trends and technologies is essential for staying ahead of the curve. Benchmarking Your Success: Where Do You Stand? Must Read: MQL vs. SQL: Which Lead Matters More and When?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” It’s no secret: tech is a fast-changing industry.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Industrial Marketing Today

NOVEMBER 17, 2021

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial marketing plans and budgets for 2022. Refer to my post, Industrial Marketing: What.

Planning 149

Planning Content Marketing Advertising Benchmark Content 149

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. Frequency and timing : Assess competitor email frequency and send times (factoring in industry best practices and research, included below).

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

APRIL 10, 2024

Tracking allows you to create benchmarks , or data points that you’re trying to achieve. Of course, how you go about it will vary based on your industry, your objectives, and your current positioning in the market. Many of these platforms leverage AI, predicting the best outcome for the task at hand.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Industrial Marketing Today

NOVEMBER 20, 2020

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Read more The post, %Manufacturing Content Marketing—What’s Ahead in 2021% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Content Marketing 182

Content Marketing Content Advertising Benchmark Marketing 182

Launch Marketing

JANUARY 4, 2023

However, all websites tend to be different whether it is due to the offerings you have, the industry you are in or the branding. This gives more data and uncovers trends that are not easy to see in a short time. Set Benchmarks for Key Data. Identify Any Issues or Troubling Trends. What is the cause?

Marketing Websites 118

Marketing Websites Marketing & Strategy B2B Advertising Benchmark 118

LeanData

JUNE 23, 2021

For those waiting for business to revert back, you might very well be waiting for a change that is not forthcoming – many industries have been permanently changed, and are now at the beginning of a “new normal.”. The post 5 Sales Development Trends to Watch in 2021 appeared first on LeanData.

Trends 59

Trends Paid Search Agency Advertising Benchmark Eye-Tracking 59

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Vidyard

JUNE 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Contents 1.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Benchmark Email

OCTOBER 5, 2022

Digital trends are continuously evolving, and as marketers, we must constantly keep on top of industry-changing trends to stay in the know, remain relevant, and maximize marketing effectiveness.

Advertising Benchmark 105

Advertising Benchmark Internet Marketing Trends Marketing 105

LeadsRX

JANUARY 7, 2022

Rockefeller could be the theme behind our look at four trends in performance marketing for 2022. The trend here is that analytics is pervasive. Predictive marketing, based on past analytics and benchmarks, is coming to the forefront. We could easily have called this trend for 2022 “Micro-Analytics & Micro-Segments.”

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Hubspot

MAY 14, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These core metrics are split by region, company size, and industry cuts so you can explore on your own to see data for companies most similar to your own.

Advertising Benchmark 73

Advertising Benchmark Trends Advertising Agencies Budget Programs 73

Benchmark Email

JUNE 26, 2023

From managing social media accounts and creating compelling content to analyzing data and staying on top of industry trends, their to-do lists seem to be never-ending. X Common Reasons Marketers Neglect Email Marketing appeared first on Benchmark Email.

Email Marketing 96

Email Marketing Advertising Benchmark Social Media Marketing 96

Vision Edge Marketing

JUNE 6, 2023

They have a dedicated team of data scientists who analyze customer data to identify trends and patterns. They have built a loyal customer base and has become a leader in the financial services industry. CGOs need to have access to the data and be able to analyze it to identify patterns , trends, and areas for improvement.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182