Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. Data accuracy. In-store measurement. Increasing budgets.

Guidelines 117

Guidelines Advertising Agencies Media Paid Search Agency 117

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. B2B customers are exceptionally savvy and can spot sponsored content a mile away. Speaking engagements are back with a bang.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . The higher the benchmarks, the higher your goals should be. .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

KoMarketing Associates

MARCH 13, 2019

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 Freeman recently published the “Data Benchmark Study” and found that 98 percent of marketers utilize data to secure their budget. percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Top Rank Marketing

AUGUST 16, 2023

Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. ” The study showed that 38% of buyers are conducting more detailed ROI analysis. The going is getting tough, so marketers are getting going.

B2B Marketing 92

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 92

ClickZ

JUNE 3, 2020

In order to help you stay a step ahead, we bring to you a quick wrap up of key movements and trends from across the marketing industry. A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. Pulse survey insights on marketing technology spend.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Those technology numbers may not change all that soon. Why we care.

Marketing Report 99

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 99

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

ANNUITAS

JANUARY 31, 2023

A recent Salesforce study found that marketers are most concerned with first party data and technology optimization , and not about improving the orchestration of an aligned go-to-market that encompasses all aspects of the customer journey.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Hubspot

JANUARY 31, 2023

Over the past three years, the workforce has seen a massive shift towards remote work — and the sales industry was no exception. To find some answers, we surveyed 100+ sales professionals to uncover whether they're returning to the office or not. Let's dive in. There's a good chance these numbers will fluctuate as the year progresses.

Case Studies 70

Case Studies Advertising Benchmark Lead Ranking Advertising Mediums 70

SmartBug Media

MARCH 6, 2024

According to a ZDNET connectivity benchmark report, companies now use an average of 991 applications , yet only 28 percent are integrated. Data silos are a problem for any organization, and 81 percent of survey respondents from the benchmark report said silos were hindering digital transformation.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Madison Logic

SEPTEMBER 12, 2023

The Best Workplaces in Advertising & Marketing list is based on an analysis of survey responses from over 10,000 employees from Great Place To Work Certified™ companies in the advertising and marketing industry. million survey responses and data from companies representing more than 7.5 Adds Michael C. In the last year, 1.3

Advertising Agencies 52

Advertising Agencies Account Based Marketing Advertisements Advertising 52

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Velocity Partners

AUGUST 2, 2023

According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23%. An alternative to a benchmark report Maybe you want to pull a benchmark report together because you want to help your prospects measure their performance against industry standards or competitors.

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. Subject-matter expertise for industry thought leadership. One study found that company branded messages had a 561% reach when shared by employees compared to branded channels.

Work Management 122

Work Management B2B Thought Leadership Thought Leadership Marketing Management 122

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. The benchmarks for view rate are at industry average and above the benchmark from Google. got rid of all advertising and tracking cookies last July.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

Tony Zambito

MARCH 28, 2011

According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience.    Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  Image by mia!

Studies 100

Studies Spending Social Media Amazon 100

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Healthcare’s Most Wired Survey. It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year.

Work Management 102

Work Management Marketing Management Research Organization 102

Seismic

MAY 18, 2021

In the Seismic Annual Sales Enablement Benchmark Report (2021) , we found that the answer isn’t always easy. Just 68% of all the companies surveyed expressed confidence in the data they use to track the effectiveness of their sales enablement efforts. . You’ll eventually need to measure and demonstrate its return on investment (ROI).

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. Eye-Tracking Studies. Online Surveys. Set Your Benchmarks. Source: Hotjar.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Vision Edge Marketing

APRIL 14, 2014

Here’s something we know after conducting the marketing performance measurement and management study since 2001: Best-in-Class marketers are relentless when it comes to continuous improvement. They regularly audit and benchmark. And that’s where our annual marketing performance study comes in! What does the survey benchmark?

Advertising Benchmark 100

Advertising Benchmark Work Management Class Budget Programs 100

Sword and the Script | B2B

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions. click image for higher resolution). How much time?

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Vision6

APRIL 4, 2023

Benefits of B2B email marketing include: Targeted outreach: B2B email marketing allows you to send highly targeted messages to specific businesses or individuals based on their industry, job title, or behaviour. B2B audiences tend to respond well to case studies, whitepapers, and other informative content.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor. At the event. Brands like L.L.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

NetLine

DECEMBER 7, 2023

It’s no longer enough to broadly target an industry or job title. Indeed, a recent survey found that nearly two-thirds (63%) of US B2B organizations with annual revenues greater than $50 million are currently using ABM methods and practices. Support for this strategic approach is strong within organizations that are using it.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Sword and the Script | B2B

JUNE 8, 2021

While I believe the event industry will eventually recover from the 10 billion-dollar-hit it took, it’s going to take some time. At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. It also augmented the findings with a survey of 100 of its customers. 45% sign up 1-7 days prior.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Seismic

OCTOBER 14, 2020

Schwab’s annual RIA benchmarking survey is always an eagerly awaited update on goings on in the space, but perhaps no iteration of the report has been more anticipated than 2020’s as the wealth management industry has been grappling with all of the implications of the ongoing pandemic. This year turned that approach on its head.

Marketing Management 98

Marketing Management Customer Surveys Advertising Benchmark Marketing Report 98

accelerate agency

FEBRUARY 14, 2023

You need to have a solid grasp of the industry, your brand, and, perhaps most importantly, your customers. If we take an average across all industries since 2018, the answer is around 10% of revenue. There was a sizable drop in spending in 2021 when, according to a Gartner study, the average plummeted to a record low of 6.4%

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

You need to have a solid grasp of the industry, your brand, and, perhaps most importantly, your customers. If we take an average across all industries since 2018, the answer is around 10% of revenue. There was a sizable drop in spending in 2021 when, according to a Gartner study, the average plummeted to a record low of 6.4%

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52