Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. Data from our more-than 70,000 global customer base supports business slowdown predictions.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Hubspot

MAY 28, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. In the same time period, the number of meetings booked saw a small dip of 1.7%.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

BenchmarkONE

MARCH 31, 2022

Email marketing is still one of the most lucrative ways for businesses to connect with prospects and customers. A scalable solution, made for businesses small and growing, BenchmarkONE offers a streamlined CRM and sales automation platform. Hubspot offers a free CRM, but that’s not where the email marketing power resides.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working. The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

APRIL 30, 2020

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

Hubspot

APRIL 16, 2019

With email usage so high, it's no wonder you likely constantly receive marketing emails from businesses. In fact, 86% of B2B marketers rely on email marketing campaigns to promote new business, which begs the question -- are you using email marketing effectively for your business? HubSpot’s Free Email Marketing Tool.

Marketing Automation Services 78

Marketing Automation Services Enterprise Management Work Management Email Marketing 78

Televerde

AUGUST 1, 2022

Efficiently resolving issues improves the customer experience , which is a priority for over 45% of businesses. Help desk metrics are the small-scale indicators of how your customer support is performing. Those benchmarks only tell you how well you performed within a specified time, like over a year or quarter. Transfer Rate.

Customer Satisfaction 98

Customer Satisfaction Advertising Benchmark FAQ Efficiency 98

Hubspot

MAY 14, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. You can find past writeups using this timeline. What We're Seeing.

Advertising Benchmark 73

Advertising Benchmark Trends Advertising Agencies Budget Programs 73

BenchmarkONE

JULY 10, 2019

A scalable solution, made for businesses small and growing, Hatchbuck offers a streamlined CRM and sales automation platform. Hubspot offers a free CRM, but that’s not where the email marketing power resides. Hubspot is a one-stop inbound marketing shop at $800/month. Benchmark Email. Campaign Monitor.

Marketing Automation Services 95

Marketing Automation Services Marketing Management Email Marketing Tools 95

ClearVoice

MARCH 26, 2024

If your business has subscribers or a growing email list, track the growth rate and churn. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Easily use HubSpot for detailed ROI analysis of marketing campaigns and to tailor your content strategies based on lead nurturing data.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. Website Performance Data (2015 vs 2020).

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

NetLine

DECEMBER 18, 2023

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. First, implement benchmarks for the leads captured and nurtured without intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Hubspot

APRIL 23, 2020

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

Webbiquity

AUGUST 2, 2016

Showcase reviews: Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. ” — HubSpot. Showcase reviews: Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Using fonts that are too small will result in penalties from search engines. We used this approach when building HubSpot's Business Templates directory , which launched in March 2019.

Design 69

Design Hubspot SEO Lead Scoring 69

Heinz Marketing

OCTOBER 12, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Integrations: HubSpot, Salesforce, Slack, Zendesk and more. The monthly subscription fee can make someone stop using Olark especially for small startups like ours. Intercom (Business Messenger).

Marketing Automation Services 109

Marketing Automation Services Work Management Marketing Management B2B 109

Hubspot

MAY 23, 2019

A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake. Employees and businesses alike run on connected applications. At HubSpot, we want to help our customers connect their tools on our platform to reduce friction and grow better.

Cost Per Click 76

Cost Per Click Paid Search Agency Cost per Acquisition Ads 76

Martech

JANUARY 3, 2022

It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M. Negotiate business terms of purchasing marketing technology products 42.3% marketing directors, and 6.4%

Digital Asset Management 118

Digital Asset Management Enterprise Management Work Management Marketing Management 118

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier?

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Zoominfo

DECEMBER 19, 2018

Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Capterra is a free online service to help businesses find the software they need.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Vidyard

JANUARY 18, 2021

If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. Have you written so many emails that your fingers are numb?

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Heinz Marketing

DECEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Depending on the software/platform there are additional features and functionality you should look out for depending on the objectives of your business. Without further ado….

B2B Sales 69

B2B Sales Enterprise Management Work Management Zoominfo 69

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Both email and social media marketing are promising channels to grow your business. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. What does this mean for businesses?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

JANUARY 11, 2021

Additionally, as email marketing has evolved over the last decade, the landscape of email marketing tools has also expanded, providing businesses, brands, and marketers with more choices than ever. Big-batch email sends are what you might imagine: marketing messages sent to a large list of recipients at once by a company, business, or brand.

Marketing Automation Services 59

Marketing Automation Services Email Marketing Paid Search Agency Tools 59

ConvertKit

JANUARY 15, 2021

To help you reach more subscribers and grow your online business faster, we’ve put together a comprehensive list of the most useful (and the most up-to-date) email marketing statistics for 2021. 73% of millennials prefer communications from businesses to come via email ( Adestra 2016 ). Here’s the good news: we’ve done it for you.

Statistics 130

Statistics Email Marketing Planning CAN-SPAM 130

Zoominfo

OCTOBER 5, 2021

Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Featured Video: Landing Pages That Convert- 10 Optimization Hacks.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

JUNE 16, 2020

Improve your business acumen with an emphasis on your vertical market. Business acumen, or the level of understanding you have in regards to how a business runs, gives you credibility and trust when you are positioning your product or services. You can take small steps to improve your business acumen each day.

Peer-to-peer 77

Peer-to-peer Forecasting Hubspot Allocation 77

The Mx Group

SEPTEMBER 11, 2018

Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect. Businesses that implement a content management plan experience more benefits. CMI and MarketingProfs ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Hubspot

JANUARY 6, 2021

Ask your sales team why they didn't work specific leads; their answers will reveal whether it's a matter of fit ( "This company is way too small to need our product" ) or inefficiency and laziness ( "Carla called them in February and they weren't interested." ). HubSpot CRM. Image Source: HubSpot. Opportunity to Close Rate.

Process 96

Process Effectiveness Top of Funnel Work Management 96

Hubspot

MARCH 27, 2020

For startups that don't have gross revenue yet, estimate how much you are expecting to make over a year and use those numbers as benchmarks. For another resource to help calculate revenue, try an online calculator, like this one from Small Business Association. As a guide, think about your business and campaign goals.

Marketing Budget 88

Marketing Budget Marketing Budget Creation Startups Budget Programs 88

ANNUITAS

NOVEMBER 5, 2020

Most businesses can’t answer questions like: Which personas in the top of funnel aren’t paying off down-funnel? Your Progressive Profiling Model should guide data intake sequencing in your lead management by asking for small bits of information from a buyer in digestible increments.

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

Hubspot

APRIL 5, 2019

Here, we'll cover what autoresponders are, and which autoresponder software solutions you might consider implementing for your own business. While the execution can be quite different depending on your business, your industry, and your goals, all autoresponders allow you to automate email sequences based on timing and email sign-up form.

Autoresponders 95

Autoresponders Enterprise Management Marketing Automation Services Work Management 95

Televerde

MAY 30, 2022

Your customers are the reason your business exists. To keep your business growing, you need effective lead generation strategies. You need to have a clear, purpose-driven lead generation strategy to bring in the customers and revenue your business needs to thrive. Not all strategies are ideal for every business.

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

SmartBug Media

MAY 30, 2023

Instead, formulate an action plan to address the problem of why visitors aren’t turning into customers with these fast tips for busy marketers. Source: HubSpot Let’s be honest—does any marketer really know what that means? Set that number as your benchmark. Of course it does,” might be a busy marketer’s first thought.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Valasys

OCTOBER 8, 2019

Email Marketing always has been the most effective means of communication for businesses. An email marketing tool is an application to help the marketers & business owners create, send, optimize, track, split-test, report & optimize their email marketing campaigns. Defining an Email Marketing Tool?

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Sprout Social

APRIL 15, 2020

Tuning into how consumer behavior has changed and staying on top of benchmark data will also help you assess where you need to adjust. Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that.

Marketing & Strategy 143

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 143