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After Recent Improvement, Deal Pipelines Shaky Last Week

Hubspot

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. The volume of new deals created has trended positively for four of the last five weeks, but dropped 4% globally the week of May 18, sitting 11% below pre-COVID levels.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. How to Identify Underperforming Content. New to keyword research?

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Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. Improve automated actions and better identify a buyer’s position in your sales funnel (e.g.,

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Furthermore, competition is fierce & competitive benchmarking makes one realize that one might not have mastered all the skills required for survival in the master place. Regardless of what type of business you run, it’s likely that “selling more” has a frequent, if not long-term, place on your to-do list.

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The Ultimate List of B2B Marketing Tools

Zoominfo

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Marketers use this app to find new long-tail keyword ideas in seconds.