Remove benchmark guerilla report
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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Therefore, it’s not surprising that the same report showed 82% of B2B Marketers use them. Case studies are bursting with promise for use in B2B lead generation and sales.

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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

It’s about knowing privacy legislation, and it isn’t about knowing about deliverability, authentication, and DMARC (Domain-based Message Authentication, Reporting and Conformance for email verification and spoof prevention). Then there are benchmarks and baseline measures to put it all into context. Have fun, my God.

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How to Save the World

Buzz Marketing for Technology

A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. Consumer Reports. WorldChanging.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

It should say that your visit is to find out what your company can do to serve them better, to make their jobs easier, and not to evaluate or report on their performance. Consumer Reports. Asheville Global Reporter. Guerilla News Network. want to see more: original research, surveys etc. live reports from events.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Consumer Reports. Asheville Global Reporter. WorldChanging. World Resources Institute. News/Miscellany.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Consumer Reports. Asheville Global Reporter. WorldChanging. World Resources Institute. News/Miscellany.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

After a few hours research and discussion with some of my KM colleagues, I came up with this alternative model: This chart would be enough to make most systems people shudder: it has no sequence , no flow. Key decisions are made and key contracts won more often on a few well-spoken words than on a finely-crafted written report or proposal.