How B2B Marketers Sabotage the Power of Case Studies to Generate Demand
NuSpark Consulting
JANUARY 15, 2016
“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Therefore, it’s not surprising that the same report showed 82% of B2B Marketers use them. Case studies are bursting with promise for use in B2B lead generation and sales.
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