Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Competitive benchmarking may help in discovering the most apt KPIs, which might have served the competitor organizations in achieving their business objectives. .

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 6, 2019

Furthermore, competition is fierce & competitive benchmarking makes one realize that one might not have mastered all the skills required for survival in the master place. Isn’t B2B marketing tough? Well, it is. Special focus should always be on segmenting the accounts & on segment-specific-personalized-ads.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45