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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

There blog motto, “Your Daily Dose of Inbound,” is spot on considering their endless unique posts about holiday marketing, best Chrome SEO add-ons, inbound sales, and so much more. A witty blog, full of spot on advice for all of your writing needs. Gartner. Over 2.5

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ROI RIP?

The ROI Guy

However, Mr. Langer could not be more spot on regarding his advice to not rely on ROI alone to sell a project. The strategic CIO knows that appealing to the frugal executive is only part of the game, and that project presentations need to paint a picture of the project for the stakeholders, and tie the project clearly to specific corporate goals. CIOs must benchmark IT according to business impact." ROI Gartner Langer IT Budgets TCO IT Symposium CIO Insight

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Such materials and presentations require more time and effort from your potential customers, but they're also more closely linked to each prospect's specific situation, which helps with moving them forward in a sales-winning relationship.

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. This reality presents a terrific opportunity for B2B marketers. I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial.