Remove Benchmark Remove Gartner Remove Help Remove Process

Trending Sources

Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% Unfortunately this follows a pattern, where Gartner publishes overly optimistic growth forecasts to kickoff the New Year, and downward revisions from there on out.

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business.

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Percent in 2014 Gartner Forecasts 3.1%

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Percent in 2014 Gartner Forecasts 3.1%

How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise.

Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% But is Gartner being overly optimistic? In fact, Gartner predicted that 2012 growth was going to be 3.7%

7 Lessons To Help You Produce Content That Converts

Modern B2B Marketing

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. What needs to happen before it is published (in terms of the process for editing, reviews, approvals, SEO, etc.).

Help 55

Accelerating the Buyers Journey: Less Features and More Value

The ROI Guy

Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality personalized content over quantity.

PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

For example, drive a successful effort to get your company’s whiz-bang technology included in a respected industry benchmark such as the Gartner Magic Quadrant (ideally, without paying Gartner’s hefty subscription fee), and watch the PR department’s stature rise internally.

PR 40

Happy New Year! Maybe not for IT Sales & Marketing

The ROI Guy

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4%

Are you CIO Worthy?

The ROI Guy

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. According to a poll of 1,300 organizations as reported by Linda Tucci (TechTarget) from Gartner Symposium/ITxpo this past month, a total of 13.5%

Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond.

37 facts on the future of Social Selling vs. Cold Calling

Biznology

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 75% of customers say they use social media as part of the buying process (source: IBM ).

5 Steps to Kickstart Your Account-Based Marketing Program

Modern B2B Marketing

To kick off an ABM strategy to support new customer acquisition, you should identify companies that use the specific marketing automation software and also meet other benchmarks that define your ideal customer profile (revenue, number of employees in a particular department, etc.).

10 Top B2B Marketing Metrics for 2017

Kapost

According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. Yet Kapost’s B2B Customer Experience Benchmark Report reveals only 12% of B2B marketers rate themselves as “very effective.”

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice.

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends.

5 Ways to Get Your Executive Team on Board With Predictive

Radius

In order to help convince the internal decision makers, your Predictive vendor must provide you with the following resources. Company-specific case studies help your organization identify with another organization in the same industry or of similar size. Use case-specific case studies help your company understand an important problem that you face. SiriusDecisions, Forrester, Gartner, and TOPO are all experts in the new, emerging space.

5 Ways to Get Your Executive Team on Board With Predictive

Radius

In order to help convince the internal decision makers, your Predictive vendor must provide you with the following resources. Company-specific case studies help your organization identify with another organization in the same industry or of similar size. Use case-specific case studies help your company understand an important problem that you face. SiriusDecisions, Forrester, Gartner, and TOPO are all experts in the new, emerging space.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels

Hubspot

It’s a simple process where intentionality is the most important factor. Stay mindful of existing benchmarks and make new ones. A beacon is more affordable than you think, and there are many experts available to give you insight and help you build a strategy around the technology.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Do you need help with planning on when to post on social media? Well, thankfully CoSchedule is there to help you out. Gartner.

Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry

Hubspot

‘Keeping up with the Joneses’ has long been an idiom relating to the need to keep up with the latest and greatest gadgets, trends, innovations and benchmarks (mainly so as not to be shown up by your trendy neighbours).

8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

The ability to segment email lists and personalize the content will help to maximize the effect of each email, resulting in more qualified leads.” - John Bonini, Content Marketing Manager, IMPACT Branding & Design. In fact, Gartner predicts that CMOs will outspend CIOs by 2017.

SEO 55

25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together.

Stats 35

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

Check out this helpful article: “ Little Data Vs. Big Data – Nine Types of Data and How They Should Be Used.”. Without good contact information, these systems are just plain dumb and they cost us more than they help. Can you describe the data validation process?

Buzz 38

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology.

ROI 9

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Finding ways to help buyers Fight Frugalnomics is essential to attracting attention and engaging frugal buyers. Tom then served Gartner as a Managing VP.

Marketing Big Data: Start this Year with a Plan

Reachforce

You’ve got new program plans and a data update will help to align to your target market and tag your target personas as these programs are kicking off. After doing thousands of Data Health Assessments we’ve found that on average companies are missing as much as: 70% of the industry data needed for segmentation, nurturing and targeting. 80% of the employee & revenue data needed for routing, targeting & segmentation. 60% of phone to help scale the selling process.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Having the right content and tools to help fuel buyer’s decision making process is essential. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Accelerate Slow Sales Cycles with More Sales Enablement Investments?

The ROI Guy

Given this reality, many marketing organizations are investing in sales enablement tools and processes to accelerate deal flow and maximize the productivity of their sales teams.”

B2B 1

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. They must move the buying process forward.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle. Tom then served Gartner as a Managing VP.

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Help Buyers Become Experts. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Just help them.

ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. B2B Lead Generation Benchmark Study 2009. Think quickly.