Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers .” We’re here to help you make the right decision. Again, it comes down to differentiation.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Top Rank Marketing

FEBRUARY 12, 2024

Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top.

Marketing AI 117

Marketing AI Work Management Marketing Management Automation 117

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. Look for industry benchmarks to gain insights into what your competitors are spending on marketing.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Koroberi

APRIL 9, 2024

In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. “Genius” in this context is a Gartner-specific definition. . And these are best-of-breed stacks.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. AI can help you identify high-quality leads that perfectly align with your ideal customer profile (ICP).

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. This combination of factors leaves little room for mistakes.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. Why Your Solutions?–

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. The Global Customer Experience (CX) Benchmarking study by Dimension Data found that 84% of organizations working to improve CX have experienced an increase in revenue. Document your learnings.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% Although the current forecast is lower than the original 3.2%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Directories like Gartner Digital Markets sites (Capterra, GetApp, and Software Advice) and Clutch offer vendors the option to bid in a CPC auction to rank higher on a category page. Need help getting started? or greater before bidding.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation core responsibilities involve building and developing specific programs that will help you achieve your strategy. Messaging, distribution, reach and optimization.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Heinz Marketing

NOVEMBER 20, 2020

Gartner says that only 17% of the buying cycle is spent actually talking to sales. In a world of information overload, it’s up to B2B sales teams to serve as the expert guides that help buyers navigate this increasingly complex environment. Help define the future of sales. But what do these solutions look like?

B2B Sales 89

B2B Sales Top of Funnel B2B Digital Marketing Funnels 89

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Since Google still rewards original, quality content, this approach can help you stay ahead of the game this year. Personalization is key.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

6sense

JANUARY 31, 2022

New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. . For example, Gartner research already shows that B2B buyers spend only 17% of their buying cycle time meeting with potential suppliers. Relatable brand essence .

CMO 62

CMO Peer-to-peer Buy Gartner 62

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. Removing data silos helps ensure that teams can access the metrics that matter for them, and leaders can see how everyone’s efforts line up with broader initiatives. Focus on financial or operational performance metrics in particular.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Marketing Interactions

AUGUST 24, 2021

They need information that helps them understand what to ask, do, understand, and evaluate. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. We therefore focus our marketing on helping everyone else it serves gain its value.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Marketing Interactions

SEPTEMBER 26, 2022

Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. On the buyer side, 73% of technology buyers who have yet to implement those solutions indicate high regret, according to Gartner. Do they use technology that will help them adapt?

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Here are 3 strategies to help ensure you get the kind of marketing budgets you need to beat your goals next year.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the Gartner Report: Content creation accounted for 9.3% 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Engagio

FEBRUARY 6, 2020

The 2019 ABM Benchmark Survey Report says only 6% do not use ABM as a marketing strategy. Facebook and Instagram can equally help you in building your brand image and establishing your authority in your niche market. In terms of value, Gartner places Predictive Analytics quite higher in the graph below. Source: Gartner).

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Martech

JANUARY 25, 2022

These solutions are designed to help sales and service agents communicate with customers more effectively. How a CRM platform helps sales and marketing teams collaborate effectively. How CRM software can help brands. At their core, CRM tools offer solutions to help support sales and service agents with customer communications.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

Martech

OCTOBER 30, 2023

The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. Define benchmarks like engagement, conversions and lifetime value to measure ROI. Achieving hyper-personalization at scale is now more feasible than ever.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation core responsibilities involve building and developing specific programs that will help you achieve your strategy. Messaging, distribution, reach, and optimization.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Salesforce Marketing Cloud

MARCH 21, 2022

By 2023, Gartner predicts “the number of active citizen developers at large enterprises will be at least four times the number of professional developers.”. A guide to understanding how low code can help you transform your business and empower teams to innovate fast. IT Leader's Complete Guide to Low Code.

Customer Satisfaction 98

Customer Satisfaction Loyalty Gartner Automation 98

Televerde

JULY 11, 2022

Customer journey mapping helps you create a buyer persona as you can use real customer interactions to identify behaviors and demographics common among your loyal customers. These insights help you create relevant marketing content and strategies to relate to your target customers to increase the quality of leads you generate.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Campaigns 59

Sword and the Script | B2B

JULY 18, 2023

Upping marketing spend during disruptive periods can drive profits, says Gartner. Senior tech leaders: “50% of respondents say they prioritize” B2B content that helps “them achieve a specific end goal. Strong brands help close B2B sales deals. SaaS benchmarks for closing deals.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Content4Demand

MARCH 25, 2021

ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. ABM helps focus on lead quality versus lead quantity, another priority for marketers. Gartner notes that only 17% of the B2B buying process is spent meeting with potential vendors. Titles are good.

ABM 84

ABM Account Based Marketing Multi-Channel Content 84

Sword and the Script | B2B

NOVEMBER 23, 2021

For example, the report cites research by Gartner concluding, “83% of a typical B2B purchasing decision – researching solutions, ranking options and benchmarking pricing – happens before a buyer engages directly with a provider.”. 71% “stimulate my thinking and help me generate new ideas for my organization.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95