Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Benchmark current data quality and define the goals for each measurement.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Territory performance (benchmark and compare performance). Here’s why: First, B2B lead conversion to actual revenue conversion is low.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. And yet, in our recent customer benchmarking survey, The State of Marketing in Microsoft Dynamics Today , there were some surprising results related to cross-selling and upselling marketing efforts.

Cross-Selling 119

Cross-Selling Effectiveness Campaigns Tips 119

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Five Benchmarks. Sure, knowing the benchmark metrics help a little but what are the numbers?

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

ClickZ

JULY 3, 2019

In fact, according to a survey by ITSMA and the ABM Leadership Alliance , 99% of respondents reported a higher return on investment (ROI) from ABM than traditional marketing initiatives. Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. The category.

Account Based Marketing 106

Account Based Marketing ABM DemandBase Business 106

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America from Content Marketing Institute.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Chief Marketer’s Annual B2B Lead Generation Survey. Forrester’s New B2B Buyer. Software Solutions Used.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

B2B Marketing Directions

MARCH 3, 2019

Forrester's Predictions 2019 In its Predictions 2019 report, Forrester observed that CX performance has been flat for three consecutive years. The report stated that in Forrester's Customer Experience Index research, ". This report was based on a global survey of customer experience professionals that produced 1,114 responses.

Forrester 45

Forrester Advertising Benchmark Customer Surveys ROI 45

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Golden Spiral

APRIL 18, 2019

Healthcare’s Most Wired Survey. ABA Benchmarking Programs. ABA Survey Reports. surveys from banks around key topics, such as: lending, consumer banking, operations and risk management, and compensation. Trends research, surveys and case studies for life sciences/healthcare, financial services, and technology industries.

Work Management 102

Work Management Marketing Management Research Organization 102

Sword and the Script | B2B

NOVEMBER 23, 2021

For example, the report cites research by Gartner concluding, “83% of a typical B2B purchasing decision – researching solutions, ranking options and benchmarking pricing – happens before a buyer engages directly with a provider.”. This isn’t a new datapoint, but it’s definitely been a consistent one.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Salesforce Marketing Cloud

FEBRUARY 14, 2022

A recent McKinsey survey found 51% of employees who left their jobs reported a lack of a sense of belonging at work. A Forrester survey found lack of confidence in a company’s product or service was the top reason sales executives decided to leave for a new opportunity. Get personal, get vulnerable, get connected.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Here are 17 things the top performers do really well. Creating personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

The Mx Group

SEPTEMBER 11, 2018

According to a survey conducted by the Content Marketing Institute and MarketingProfs, 89% of B2B marketers are using content marketing, and of the 11% nonusers, 52% plan to implement content marketing efforts within the following year. ( Forrester ). The B2B space is embracing content marketing — so B2B buyers expect it.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Biznology

SEPTEMBER 22, 2014

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 78% of salespeople using social media outsell their peers (source: Social Media and Sales Quota Survey ). of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Advertising Benchmark 80

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before.

Planning 58

Planning Studies B2B Marketing Trends 58

Martech Advisor

SEPTEMBER 10, 2019

Yet, sixty-four percent of marketers report they are challenged in showing their financial impact, according to the 2019 CMO Survey. Yet, Forrester found that less than one percent of leads in B2B ever become customers. And with leads as the primary benchmark for success, fingers get pointed as soon as sales drop.

Account Based Marketing 75

Account Based Marketing ABM B2B Marketing Marketing Management 75

Content4Demand

MARCH 28, 2019

Steven Casey, Principal Analyst at Forrester Research. . For more vital information to power your planning, be sure to read our recently published 2019 Demand Generation Benchmark Survey. We must acknowledge the fact that our customers are in charge of the journey, and we can do that by not asking those form-fill questions.”

Marketing Analytics Tools 81

Marketing Analytics Tools B2B Thought Leadership Multi-Channel Blast Campaigns 81

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09 billion by 2023.

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ANNUITAS

DECEMBER 11, 2014

According to the Fournaise Group , 80% of surveyed CEOs have stated they have lost faith in their CMOs. Forrester released a report this year that showed that 96% of CMOs either agree or strongly agree that “the breadth of skills needed to succeed in marketing has increased dramatically”. Investing Wisely.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Madison Logic

AUGUST 26, 2020

A recent benchmark from analyst firm TOPO showed that account-based programs consistently demonstrate higher conversion and close rates compared with traditional demand programs. Intent data has become so valuable, in fact, that a recent TOPO survey identified it as the fastest-growing category in B2B martech.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

The ROI Guy

AUGUST 28, 2017

According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. Executives want benchmark insights and prescriptive advice, yet this is difficult for sales to research, create and deliver.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Cintell

JANUARY 27, 2016

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. of those surveyed felt that at least 75% of their organization could confidently name their personas and key attributes. Surprisingly, only 8.2%

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Adobe Experience Cloud Blog

JULY 5, 2016

In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . Acquisition is really important, but it’s only part of the picture.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Vision Edge Marketing

FEBRUARY 21, 2019

The focus of the study was to better understand current and potential share of wallet among their customers, create a baseline advocacy score, and benchmark this score against its competitors. Yet in a survey of companies by Cooper and Kleinschmidt , only 7% of company funds and 16% of the work effort goes into this step.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Inbox Insight

DECEMBER 4, 2018

This has resulted in limitations on the number of viable publisher channels available to B2B advertisers, which a survey by Ad Exchanger determined has resulted in 85% of B2B programmatic advertisers targeting their demographics via a combination of B2B and B2C platforms. ANA/Forrester ). Lack of value chain transparency.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Martech Advisor

DECEMBER 3, 2019

Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them. And it's vital that advertisers personalize messaging.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. That way you can survey the customer to uncover unmet needs and ensure the partner provides a quality experience. One way around this is to use product registration. Potential conflicts.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

JANUARY 25, 2022

Research from Forrester Consulting found that only one out of five marketing organizations was effectively personalizing content at scale. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. How CRM enables personalization & personalized experiences. But this is more easily said than done.

Enterprise Management 97

Enterprise Management Work Management Paid Search Agency Marketing Management 97

The ROI Guy

FEBRUARY 8, 2017

A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Engage Higher – delivering assessment and benchmarking tools to help partners interactively assess and benchmark prospect challenges, and build roadmaps (leveraging your solutions) for improvements.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). A Site Audit sets up activities that need to occur and benchmarks what is realistic to expect and when. According to MOZ in a survey of 600 agencies, Project Pricing was the most commonly used and ranged from $1,000 to $7,500.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Content Standard

NOVEMBER 11, 2014

Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 As seen on the graph shown here, 76 percent of marketers surveyed in Content Marketing Institute’s 2015 Content Marketing Benchmark Report use video as a content marketing tactic. The Value of Video. million words.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40