The ROI Guy

MARCH 20, 2013

On average, 76% of deals are now won or lost early in the decision making process – going to the solution provider who helps your Prospect uncover and prioritize the issue and set the buying agenda, while only 24% are won / lost during the later competitive bake-off phase.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Madison Logic

AUGUST 26, 2020

That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. What has changed are the best ways to achieve better ROI. But start testing them in the second half of 2020 to maximize ROI both this year and next.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Terminus

JANUARY 31, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. And we deliver a higher reach and ROI for marketers, maximizing spend and driving meaningful revenue outcomes.

Cost Per Thousand 20

Cost Per Thousand Paid Search Agency Spending CPM 20

Terminus

JANUARY 24, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. And we deliver a higher reach and ROI for marketers, maximizing spend and driving meaningful revenue outcomes.

Cost Per Thousand 26

Cost Per Thousand Paid Search Agency Spending CPM 26

ViewPoint

MARCH 6, 2012

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. average year-over-year growth in corporate revenue, versus 18.7% for Industry Average firms and a 6.7% decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09 billion by 2023. What About Cost?

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

The ROI Guy

AUGUST 28, 2017

According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. Executives don’t want a sales pitch, however, research indicates that is just what they are getting most of the time.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JULY 9, 2013

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

SnapApp

MAY 29, 2018

A 2016 study found that the average group size involved in B2B buying decisions is 6.8 , up 25% from 5.4 71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them” — Cintell , Understanding B2B Buyers 2016 Benchmark Study. just 18 months previous. Who are they?

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 8, 2013

Second, even if the growth tops 4%, this growth will still be 1/3 less than the prior decades’ 6% growth rate average. IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Content Standard

OCTOBER 6, 2014

On April 14, 2014, Forrester Research put out the Power of Customer Context report, which highlights a shift in marketing from campaigns and transactions toward one-to-one interactions and value exchanges with consumers. These teams, on average, target four different audiences, the report notes.

Lead Ranking 40

Lead Ranking Enterprise Management Work Management Marketing Management 40

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The ROI Guy

OCTOBER 31, 2011

Unfortunately, most IT executives don’t view the average vendor salesperson as strategic. As a result, CIOs are financially focused, with over 90% requiring ROI proof for any new projects. Proactively help CIOs recognize higher ROI projects and proactively acquire budgets to fund these rewarding proposals.

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

Ambal's Amusings

AUGUST 27, 2010

The metrics are different, but CIOs can translate measures like help desk call volume, average problem resolution time, system uptime/downtime etc. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Business 100

SnapApp

NOVEMBER 3, 2016

Wistia found that CTAs located in the middle of their customer’s videos, or at least in positions other than start or end, converted far above average at 17%. Well, it depends, but according to Forrester research, interactive videos are found to have a 90% completion rate. The results page provides a benchmark of all user responses.

Interactive Marketing 48

Interactive Marketing Video Marketing Top of Funnel Planning 48

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Sprout Social

MAY 22, 2023

3 ways to maximize the ROI and impact of social media on healthcare Healthcare companies that intentionally embed social media throughout their operations will reap the ROI—but not without the right infrastructure. Companies have to invest in advanced social media management resources to minimize the chaos.

Social Media 81

Social Media Work Management Media Forrester 81

Ambal's Amusings

MARCH 18, 2010

So, what can the average marketer do? Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? Anyone can do it. MarketingSherpa.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Almost 60% of a typical pipeline is being indicated as stalled – no longer moving forward in the decision making process, this according to the Sales Benchmark Index. How can Guided Value Selling Tools help?

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Hubspot

DECEMBER 14, 2012

Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 4) Average email volume per business was down 6.3% Email Performance Trends.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

markempa

JANUARY 25, 2018

If not, you could be losing sales, and marketing ROI not see it. For example, LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Did you catch that? If not, you may want to start now.

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. The following chart shows average budget breakdowns for different types of companies (B2B or B2C) with different levels of revenue, based on the same survey data.

Budget Programs 116

Budget Programs Spending Paid Search Agency Marketing Budget 116

sagefrog

JANUARY 10, 2024

The average lifespan of a website is 1.5 Benchmark Current Metrics Prior to planning the redesign, document your current performance metrics, analyzing monthly performance in traffic, conversion rates, and user engagement. The story and experience must leave a good impression and create a meaningful engagement.

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Engagio

MAY 21, 2021

In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV). Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

The ROI Guy

APRIL 12, 2013

And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year. Status-Quo Bias Adoption Sales Enablement IDC SiriusDecisions Pisello b2b selling Alinean Sales Tools Sales Benchmark Index'

Tools 40

Tools Work Management Paid Search Agency Advertising Benchmark 40

Optinmonster

JANUARY 15, 2024

The average SaaS conversion rate for optin free trials is 18.20%. The average conversion rate for an optout free trial is 48.80%. The average free trial conversion rate for B2C is higher than for B2B. According to Sumo’s research : The average conversion rate for all pop-ups is 3.09%. It helps make sales, too.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Marketing Insider Group

SEPTEMBER 14, 2020

On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. One of our favorite content marketing ROI case studies comes from Tiger Fitness. On average, Google receives more than 77,000 searches per second. An average lead generation form contains approximately 11 fields.

Stats 271

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 271

DemandMatrix

JULY 1, 2020

Data from Marketing Wizdom found that about 20% of customers leave on an average business every year, due to a lack of cordial relationship. You Just need to know the tricks to turn this insightful data into concrete actions to save your at-risk accounts or retain those that contribute heavily to your ROI.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

ClearVoice

JUNE 19, 2023

Social media marketing stats: User engagement The average social media user spends approximately 2.5 But TikTok maintains a healthy average of 4.25% compared to Instagram’s 0.60%, Facebook’s 0.15%, and Twitter’s 0.05%, according to Social Insider. Viewers find short-form videos 2.5

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Social Media Video Statistics 3.1 Twitter Video Statistics 3.5

Stats 65

Stats Video Marketing Enterprise Management Planning 65

The ROI Guy

JUNE 13, 2017

A 15% customer churn rate is the average performance for over 50% of current SaaS / Cloud providers (Pacific Crest 2016) ● It costs a hefty $1.13 A 15% customer churn rate is the average performance for over 50% of current SaaS / Cloud providers (Pacific Crest 2016) ● It costs a hefty $1.13 Did you know. ●

Churn Rate 69

Churn Rate Cross-Selling ROI Gartner 69

Vidyard

JUNE 7, 2018

Analyzing first-party data from more than 250,000 videos published on the Vidyard platform in 2017, the report reveals exponential growth in the average number of videos being produced, a significant shift towards short-form video content, and increased ROI from the usage of video analytics to track and measure content performance.

Advertising Benchmark 63

Advertising Benchmark Video Marketing B2B Webinar Metrics 63

Vidyard

JUNE 7, 2018

Analyzing first-party data from more than 250,000 videos published on the Vidyard platform in 2017, the report reveals exponential growth in the average number of videos being produced, a significant shift towards short-form video content, and increased ROI from the usage of video analytics to track and measure content performance.

Advertising Benchmark 50

Advertising Benchmark Video Marketing B2B Content 50