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3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. Don’t be fooled into thinking that pieces of content without direct dollar values are a waste of budget.

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How to do lead management that improves conversion

markempa

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.

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38 Handy Stats to Prove the Value of Personas

Cintell

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. But empathy is hard to put a dollar value to. 82% of companies using Personas have managed to create an improved value proposition.

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5 Ways to Break Down Data Silos in Your Business

Zoominfo

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. That leads to poor business intelligence — and that means poor business predictions and decisions.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting. But when you feed predictive business models with quality information, you know the output is trustworthy — that’s the value of good data.

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Reaching the Peak of LinkedIn Ad ROI With Bizible

Adobe Experience Cloud Blog

Each brings unique value and, now connected via an enhanced integration, their combined value has become downright mountainous! CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. And that’s how we know LinkedIn rocks.

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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Lead, follow or get out of the way, as the adage goes. This is a similar trend reported in the 2022 report , as well.