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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years.

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. The post Forrester Research, Inc.

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Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. Unsurprisingly, companies with more employees produce more videos on average. In 2018, the average video length was 4.07

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. Unsurprisingly, companies with more employees produce more videos on average. In 2018, the average video length was 4.07

Video Benchmark Report Projects B2B Video Content to Double Within 12 Months

Vidyard

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. On average, businesses analyzed in the report now publish 33 new videos every month, up 83% from last year’s average of 18 per month.

Video Benchmark Report Projects B2B Video Content to Double Within 12 Months

Vidyard

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. On average, businesses analyzed in the report now publish 33 new videos every month, up 83% from last year’s average of 18 per month.

Content Hit List

Content4Demand

Scope out the most relevant breakout sessions with executives from Drift, Thomson Reuters, Forrester, HubSpot and more. B2B Video Benchmarks. Videos are getting shorter, with the average clocking in at under four minutes.

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No Decision is No Excuse

The ROI Guy

As a result, Alinean customers are growing revenue on average by 25% - Dramatic decreases in "No Decisions" and more wins. CEB Cost of Do Nothing Forrester Frugalnomics Frugalnomics Survival Guide No decision Sales Benchmark Index SiriusDecisions Value Selling

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Executive Conversations: Evolving from a Sales Pitch to Prescriptive Advice

The ROI Guy

According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. Executives don’t want a sales pitch, however, research indicates that is just what they are getting most of the time.

Where is ROI Best Applied in the Sales Process?

The ROI Guy

On average, 76% of deals are now won or lost early in the decision making process – going to the solution provider who helps your Prospect uncover and prioritize the issue and set the buying agenda, while only 24% are won / lost during the later competitive bake-off phase.

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Convert Your Business Value White Papers into Interactive Tools

The ROI Guy

You can collect and leverage customer benchmarks and discoveries from prior prospect engagements to dynamically deliver unique insights to each prospect 4. Alinean Forrester IDC interactive white paper Pisello research metrics ROI Calculator TCO Calculator Value Marketing Value Selling

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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

Second, even if the growth tops 4%, this growth will still be 1/3 less than the prior decades’ 6% growth rate average. IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Forrester’s New B2B Buyer.

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Top Ten Ways to Immediately Improve Sales Tool Adoption

The ROI Guy

And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year. Status-Quo Bias Adoption Sales Enablement IDC SiriusDecisions Pisello b2b selling Alinean Sales Tools Sales Benchmark Index

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38 Handy Stats to Prove the Value of Personas

Cintell

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Understanding B2B Buyers Benchmark Study, Cintell ).

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Does Modern B2B Lead Generation Really Work?

The Forward Observer

According to Forrester, these days buyers might be anywhere from two-thirds to 90% of the way through their purchase before they finally contact the seller. Mature companies achieve 133% greater revenue versus their plan than average companies and 174% more than the least mature companies.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.

27 surprising facts about salespeople who are Social Selling

Biznology

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ).

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87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Gleanster, Q3 2013 Marketing Automation Benchmark , Aug 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Triggered email messages average 70.5%

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Average Sessions per Visitor is 2, Average Sessions per Purchaser is 5.

How to do lead management that improves conversion

B2B Lead Generation

According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Territory performance (benchmark and compare performance). In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Gleanster, Q3 2013 Marketing Automation Benchmark , Aug 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Triggered email messages average 70.5%

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. average year-over-year growth in corporate revenue, versus 18.7%

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% First, they compare Best-in-Class to all other companies, rather than Average performers.

How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Waste

inPowered

As a result, for the first time we presented this industry benchmark data to a multitude of auto executives and their agency counterparts. The benchmarks included click-through rate (CTR), engagement rate, cost per engagement (CPE), and average engaged time in seconds.

Complete ABM Marketing Research Report 2019: Why It Was the Most Popular Marketing Strategy of The Year

Unbound B2B

Source: 2017 ITSMA ABM Benchmarking Survey ). Research findings from a survey carried out by Forrester, show that when sales and marketing teams take time to build and mature ABM, they are up to 6% more likely to surpass their revenue goals. Introduction.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Gleanster, Q3 2013 Marketing Automation Benchmark , Aug 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Triggered email messages average 70.5%

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10 Most Popular B2B Lead Generation Blog Posts of 2017

B2B Lead Blog

For example, LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Do you feel excited about your 2018 plan? I hope so.

The 5 (Reasons) and 10 (Ways) to Nurture

Marketing Action

Companies that nail lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead, according to a report by Forrester Research. The sales cycle has gotten longer, and the average number of influencers and decision-makers involved in a sale has grown.

How to win in B2B with Artificial Intelligence

LeadCrunch

For marketing, a few benchmarks shed light on the ineffectiveness of this approach. Today, according to B2B benchmarking giant, SiriusDecisions, marketing rarely sources 45% of the leads that sales needs to hit quota. Additional benchmarks shed light on this problem.

The Determinants of Customer Success for B2B Brands

Valasys

According to Kate Leggett, Vice President & Principal Analyst at Forrester , customer relationship management ensures that customers realize the economic value of their investments. CLV can be calculated by multiplying average purchase value by the frequency rate for purchases.

The Definitive Guide to Lead Generation

Marketo

In fact, according to a recent benchmark study by Marketo, companies with mature lead generation practices achieve better sales productivity and higher revenue growth.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post. Benchmark Success.

10 Unintentional Intent Signal Mistakes to Avoid, Part Two

TrueInfluence

To set the tone: according to Forrester, 63% of B2B buyers prefer to research on their own, up from 53% three years ago. According to Google, B2B buyers conduct an average of 12 searches before they visit a company’s website.

Marketers Are Embracing Advanced Marketing Measurement

B2B Marketing Directions

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers.

How to win in B2B with Artificial Intelligence

LeadCrunch

For marketing, a few benchmarks shed light on the ineffectiveness of this approach. Today, according to B2B benchmarking giant, SiriusDecisions, marketing rarely sources 45% of the leads that sales needs to hit quota. Additional benchmarks shed light on this problem.

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. below the average.

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7 Amazingly Effective Lead Nurturing Tactics

Hubspot

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Last year Forrester Research reported that 33% of B2B marketers cite “targeted delivery of content” (i.e.,

What is Customer Service? Definition, Satisfaction Metrics, Best Practices with Examples!

Martech Advisor

A study by Forrester estimated that self-service could result in over a 63% reduction in customer complaints. These scores can also be benchmarked against some predefined timely metrics.