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How to do lead management that improves conversion

markempa

According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Territory performance (benchmark and compare performance).

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. average year-over-year growth in corporate revenue, versus 18.7% for Industry Average firms and a 6.7%

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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago (growing from 5 to 7 decision makers per purchase).

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Marketer of The Month Podcast- Defining and Developing the Perfect Content Strategy for Your Brand

Outgrow

Mindy Morgan Avitia: Forrest Gump. And so now we’re learning as we go, and we’re refining, so what helps click-through rate because you have the benchmarks, and you have what other nonprofits are doing and the practical application of what works for them is different and so that’s what we’re doing.

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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

Second, even if the growth tops 4%, this growth will still be 1/3 less than the prior decades’ 6% growth rate average. IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 4) Average email volume per business was down 6.3% Email Performance Trends.

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The Ultimate Guide to Sales Projections

Hubspot

HubSpot’s Sales Forecasting Tool Get started with HubSpot’s Sales Forecasting Tool HubSpot’s sales forecasting tool is a platform that gives you a comprehensive overview of your entire sales pipeline , so you can make the right decisions for your business. Here are five of them.