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How to build a competitive analysis report with examples and tools

Sprout Social

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on. These insights are useful for comparing and benchmarking your performance.

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The Six Best Google+ Marketing Tools

Webbiquity

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

See Unbounce’s Conversion Benchmark Report for details.) Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. In some industries, conversion rates are as low as 1-2%.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. Social media traffic is also difficult to understand in Google Analytics. It’s often lumped into the direct traffic category.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

But running tests also demands time, traffic, and expertise that marketers don’t always have. After three years of training a machine learning model, and investigating different ways to apply it, we arrived at Smart Traffic , a feature that fulfills this promise and makes AI-powered optimization available to Unbounce customers.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!! Sample review: “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.”

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The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “The Hemingway tool is a great way to ensure your writing is easy to read. Pricing: free. Enter Grammarly.

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