Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. Does It Work? The results were decisive and dramatic.

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Oktopost

JANUARY 31, 2024

Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. What Are The Best Metrics To Measure Content Marketing ROI? How Can We Use These Metrics To Report On ROI?

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

KoMarketing Associates

SEPTEMBER 21, 2021

About 76% of businesses that used video said that it showed positive ROI in their marketing efforts, and 85% of marketers believe that video will play an important role in marketing in the coming years. Marketers and Video Content Effectiveness.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Porch Group Media

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Michelle: What have been some of your challenges with measuring outcomes? Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. First, you need to establish your benchmark.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Atomic Reach

FEBRUARY 23, 2023

Creator marketers stumble through a fog of intuitive guesswork instead of following data-driven benchmarks. Irrelevant statistics pass for ROI tracking. Attempts to cut costs through automated solutions typically fail to maintain the tone of human authenticity necessary for effective influencer marketing.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line. ” 8.

ROI 125

ROI Brand Identity Branding Top of Funnel 125

Seismic

MAY 18, 2021

As is the case with any sales technology solution, once it’s up and running, my question as a CRO is, “Is it making my sellers more effective?” You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI?

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

DiscoverOrg

APRIL 20, 2017

When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. However, an influx of deeper data offerings has a downstream effect on organizational health that is less understood. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Digilant

JANUARY 12, 2023

This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. For example: CTV measures household views rather than individual views. DOOH measures foot traffic rather than CTR. Consider benchmarks and goals.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Webbiquity

DECEMBER 19, 2023

Here’s a 10 step process to create a social media marketing plan that will produce measurable results. #8: 5: 6 Traits of Highly Effective Data Analysts What exactly are agencies and companies looking for in a data analyst? With no further ado, here’s the list. Okay, maybe just a little further ado. Apparently so. #5:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 80

ROI Email Marketing Marketing Analytics Tools Marketing Budget 80

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Review influencers’ past collaborations’ impact and success metrics, gauging effectiveness.

Sales Management 90

Sales Management ROI Planning Work Management 90

Vision Edge Marketing

FEBRUARY 15, 2018

Today’s Marketing leadership is expected to be data-driven and measurement savvy. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. Determine your Marketing plan’s ROI by arming your team with data related to finding, keeping and growing the value of customers.

Planning 179

Planning Marketing Budget Creation Marketing Plans ROI 179

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. This is measured by traffic. Higher is always better, but 5 to 1 is a perfectly fine benchmark to reach.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing? Let’s start with how to measure email marketing success.

Email Marketing 88

Email Marketing Planning Open Rate Click Rate 88

Sprout Social

JANUARY 24, 2024

That’s why tracking key influencer marketing metrics effectively has become crucial. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Vision Edge Marketing

JUNE 6, 2023

The Temkin Group study, “The ROI of Customer Experience,” found that customers who have a positive experience are more likely to repurchase from a company (86%), recommend it to others (77%), and forgive it for mistakes (74%). Nordstrom has streamlined its processes to ensure that they are efficient and effective.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? Cost-effective: Compared to traditional advertising methods, email marketing is a cost-effective way to reach potential customers. With the right strategy, you can achieve a high return on investment (ROI).

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Vidyard

MARCH 23, 2021

If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer? Video in Business Benchmark Report Know where you stand, so you can stand out. Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Read more: Which Football Sponsors are Getting the Best ROI? However, brand awareness has always been one of the hardest things to measure.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

ViewPoint

MARCH 1, 2016

Most ROI calculators I see published are flawed. By including oft-overlooked metrics, and evolving your ROI Calculator into a comprehensive Lead/Revenue Calculator, you can get more accurate predictions of potential leads and expected revenue. Without measuring it year over year it’s tough to accurately project what to expect.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Martech

MARCH 21, 2024

Your goals should be measurable and directly tied to your company’s key business objectives. This alignment enables you to effectively track progress and evaluate the success of your AI initiatives. ROI measurement. Determine your benchmarks for ROI. Sales and marketing alignment. Avoiding redundancy.

Marketing AI 103

Marketing AI Contingency Planning Work Management Digital Transformation 103

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)?

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Navigate the Channel

JULY 18, 2023

Industries with Effective E-mail Marketing In terms of which industry sectors excel in e-mail marketing , the following categories were identified as performing well: 56% responded that online retailers excel in e-mail marketing. They allow companies to measure their success, identify areas for improvement, and make informed decisions.

Product 65

Product Ad Building CTR Allocation 65

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? When you look at email marketing’s effectiveness, it’s pretty clear that it’s an equally strong contender. However, a better measure of each platform is how people use them in relation to their online buying habits.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SmartBug Media

NOVEMBER 29, 2021

Looking for a way to formally measure the success of your marketing efforts? You need real, measurable data to determine what you are doing well and which areas need improvement. Here are the marketing success metrics you should be tracking and measuring up against. Lead Generation Rate. Cost Per Lead. Customer Acquisition Cost.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Webbiquity

JUNE 13, 2023

It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Launch Marketing

DECEMBER 6, 2023

B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts.

Resources 136

Resources B2B Marketing Planning B2B 136

Content Standard

SEPTEMBER 14, 2018

Although it’s important to tap into your imagination and fully engage your creativity when crafting content, a far more analytical skill set comes into play when it’s time to evaluate the ROI of all your team’s hard work. But how can you really tell when your content marketing program is achieving the outcome you seek?

ROI 87

ROI Content Marketing Budget Programs Work Management 87

Biznology

MAY 13, 2015

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Thanks to all our sponsors!

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

NuSpark Consulting

OCTOBER 31, 2023

Let’s break down these metrics, compare them, and discuss how they can be effectively used to make informed media buying decisions. Definition ROAS, or Return on Advertising Spend, is a metric that measures the effectiveness of a digital advertising campaign. What is ROAS? But how do companies actually set these targets?

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

The Marketing Blender

MARCH 15, 2021

You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Marketing Insider Group

MAY 17, 2021

KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. Increased ROI – Maximizing ROI from the event. An effective event promotion strategy is required to expand your event reach and increase attendance.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258