KoMarketing Associates

NOVEMBER 23, 2022

The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

KoMarketing Associates

OCTOBER 1, 2015

This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week. These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan?

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Next, you need the right data to power your account based marketing benchmarks machine.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

KoMarketing Associates

FEBRUARY 15, 2023

The Content Marketing Institute released the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and data suggested that most B2B marketers (56%) believe their organization has been at least “moderately successful” in terms of using content marketing over the past year.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

Content Standard

DECEMBER 17, 2018

Documenting a content marketing strategy is key to your success. Within the context of a team, documenting your content strategy enables you to establish and continually confirm that everyone is on the same page, working in concert toward a unified goal. Your content strategy is a living document. Image attribution: Rawpixel.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

KoMarketing Associates

JANUARY 26, 2021

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity. Finding Success with a Performance Marketing Strategy.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

JANUARY 5, 2021

The Content Marketing Institute conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and data suggested that 43% of all B2B marketers now have a documented content marketing strategy in place.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Benchmark Email

JUNE 7, 2023

Survey data indicates that 83% of very successful marketers have a documented content marketing strategy. But while the role of content marketing in shaping the success of… The post Types of Content That Will Re-Energize Your 2023 Strategy appeared first on Benchmark Email.

Allocation 89

Allocation Marketing & Strategy Advertising Benchmark Content 89

Marketing Insider Group

MARCH 18, 2024

Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. A recent survey found that 80% of the most successful content marketers have a documented strategy. Your outline is a living document, meant to evolve as your post takes shape.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Remember when you identified your overall mission at the beginning of this document? 2) Target Audience Personas.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Martech

MAY 8, 2023

Discovery The discovery stage involves learning, documentation and shared learning phases. Documentation phase Document the steps on the journey. Map this out as another documentation guide. Optimization Creating benchmarks from previous performance will help you understand how the marketing efforts are performing.

Marketing & Strategy 103

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 103

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. A documented marketing strategy is essential. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Vision Edge Marketing

OCTOBER 10, 2023

said all their processes are modeled and documented, with most organizations admitting that less than 25% of their processes were modeled and documented. It involves visualizing and documenting each step of a process, from initiation to completion, in a clear and concise manner. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Get the latest Connectivity Benchmark Report from Mulesoft. For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents. Want more insights? Download the free report What is LLM fine-tuning?

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Sprout Social

MARCH 7, 2024

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. Outline it at the beginning of your document to clarify your goals and objectives.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Martech

DECEMBER 18, 2023

It’s important to document key details on each project, such as goals and objectives, the source of data input, AI tools used, target metrics, risks and results, so that AI efforts can be quantified and reported on to provide an understanding of the efficiency they may result in. Establishing metrics and benchmarks.

Marketing AI 108

Marketing AI Digital Asset Management Enterprise Management Work Management 108

SmartBug Media

JANUARY 25, 2024

Vanity metrics are easy to see through: Boards want to see little wins, but it might make more sense to share “nice to haves” in follow-up documents than to highlight them during a meeting. This will ensure you get the best use of your time in deep-diving and problem-solving. Leads aren’t everything: Speaking of vanity metrics.

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69

KoMarketing Associates

NOVEMBER 22, 2017

To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Content Marketing and Digital Maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

KoMarketing Associates

JANUARY 3, 2020

The Content Marketing Institute, in partnership with MarketingProfs and SiteCore, published the “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, and statistics indicated that 87% of the most successful B2B content marketers have strategies that are “sophisticated” in nature.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

DECEMBER 10, 2019

The Content Marketing Institute, in conjunction with MarketingProfs and SiteCore, conducted the “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, and statistics showed that 69% of the “most successful” content marketers have a documented strategy in place; just 41% of all other marketers can say the same.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. Brandwatch provides historical data so you can easily measure and benchmark awareness over time from your very first login.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Seismic

FEBRUARY 6, 2024

Tracking these metrics helps identify trends, set benchmarks, and make informed decisions based on real-time data. Documenting these reviews over time will identify patterns and provide a historical perspective for more accurate assessments.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. 60% of Marketers Have a Documented Personalization Strategy. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Content Standard

OCTOBER 27, 2014

However, a well-documented strategy can offer new insights, according to a study on 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America from MarketingProfs and Content Marketing Institute. Among those using a documented strategy, 35 percent say they are successful at tracking ROI.

ROI 40

ROI Marketing Strategy Marketing & Strategy Content Marketing 40

Heinz Marketing

JUNE 26, 2020

According to the article B2B Budget Benchmarks: how much should you be spending on average 9-10% of the company’s annual revenue is allocated towards marketing efforts. Benchmarks. Take your benchmarks from the lead stages to determine the number of leads needed at each step of the funnel to meet your goal.

Forecasting 125

Forecasting Cost per Lead Top of Funnel Paid Search Agency 125

ANNUITAS

AUGUST 4, 2020

While all of this documentation describes how the customer interacts with the product or service, it fails to document how the customer buys, what content they consume as they conduct research, and what frictions your marketing and sales interactions need to overcome to better align with the customer’s pre-sale needs.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

KoMarketing Associates

JANUARY 31, 2019

The Content Marketing Institute, MarketingProfs and Conductor published the “B2B Content Marketing 2019 Benchmarks, Budgets and Trends – North America” report and found that 93 percent of the most successful B2B marketers say that their organization is extremely/very committed to content marketing.

Marketing Report 153

Marketing Report Planning Content Marketing Paid Search Agency 153

Webbiquity

MAY 11, 2017

Here are a dozen tools worth evaluating that cover business functions ranging from the common—word processing, spreadsheets, and business operations—to specific processes such as accepting online payments, shipping, package tracking, online fax and document management, copyright protection, and crowdfunding. Document Management.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Cintell

MAY 18, 2021

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). And in fact, personas are one of the hottest B2B topics searched for online.

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Vidyard

OCTOBER 12, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Content 2.1 Video Benchmarks for Length 2.4.1 Video Benchmarks for Engagement Rates 3.1.1 How to Use Video Benchmarks to Your Advantage 1. Sigh Up Free Contents 1.

Ideal Customer Profiles 115

Ideal Customer Profiles Top of Funnel Account Based Marketing Paid Search Agency 115

KoMarketing Associates

OCTOBER 4, 2016

Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents. When considering SEO and social media as potential distribution paths, success metrics need to go beyond broad-based performance benchmarks (such as traffic and leads).

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Navigate the Channel

JANUARY 8, 2024

Once you’ve documented these foundational elements, you can lay out the tactics that will help you hit the objective benchmarks and reach the goals. What percentage of B2B marketers lack a documented content marketing strategy? FAQs Why is planning essential for effective content marketing? Why is a content calendar important?

Template 73

Template Planning Content Marketing Tips 73

Martech

FEBRUARY 19, 2024

When it comes to outlining processes within the system, it’s important to document your work in task descriptions, use comments for task-specific discussions and update task statuses for easy tracking and accountability. Having clear and concise naming conventions for projects and tasks is key. Register for free here. Get MarTech!

Work Management 115

Work Management Marketing Management Resource Management Allocation 115

markempa

JULY 6, 2017

Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Do you have your process for each of these steps documented and understood by key stakeholders? Document and test your process on how leads go through your process from the first touch to close. ULD, to sales). If not, start now.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Benchmark Email

AUGUST 18, 2021

The ability to add a meeting to your calendar or reply to a comment in a shared document directly from your email inbox not only saves you time but also… The post How to Manage Your Customers Without Leaving Your Inbox appeared first on Benchmark Email.

Advertising Benchmark 59

Advertising Benchmark Personalization CRM 59