NetLine

DECEMBER 18, 2023

To understand how intent data moves the needle for your sales and marketing efforts, establish benchmarks for your current performance. By establishing benchmarks now, you can easily identify how— and when— your data intent campaigns improve performance and drive more business. Take comparison pages, for example.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

KoMarketing Associates

NOVEMBER 19, 2013

Given that less than 2% of online visitors (according to Optify’s B2B Marketing Benchmark Report ) convert to customers, retargeting can become a complementary tool for bringing back potential lead opportunities that did not “convert” in a first visit. A word of warning: Many vendors share the same or similar inventory.

Work Management 120

Work Management Marketing Management Adwords B2B 120

The Lead Agency

FEBRUARY 8, 2023

With today’s buyers relying less on vendor resources and preferring a more autonomous approach to research and decision-making, it is more important than ever for company websites and marketing materials to provide accurate and up-to-date product information, such as pricing and customer feedback.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Zoominfo

OCTOBER 5, 2021

Yet each plan to successfully penetrate prospective buyers should include the following characteristics: Product offerings: Differentiated value proposition and market need: Before introducing a product to the market, companies should establish its potential for viable demand.To As previously stated, every GTM strategy is inherently unique.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Seismic

DECEMBER 20, 2021

The 2021 Sales Enablement Benchmark Report , which surveyed enablement practitioners about their organization’s enablement maturity, found that Visionaries or enablement leaders view sales enablement as a strategic business enabler for their company. More than 70% of buyers expect vendors to tailor the buying experience to their needs.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

chiefmartech

SEPTEMBER 5, 2021

Varos — competitive performance benchmarking. Hotswap — facilitate switching vendors ( including martech platforms ). Alchemy — no-code platform to create unique/differentiated e-commerce experiences. Here’s the list: Cococart — online store builder. Writesonic — AI-powered copywriting tools.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. source ). >. source ). Content Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

FEBRUARY 3, 2014

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., free shipping) whenever possible.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

The ROI Guy

JULY 9, 2018

The survey emphasizes several other troubling buyer perceptions: Less than a quarter ( 23% ) of buyers selected vendor salespeople as a top three resource to solve business problems. What if you could have the differentiating value messaging you need to better communicate and quantify your unique value to prospects?

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Directive Agency

FEBRUARY 28, 2022

A great exercise here is focusing on your differentiators. From there you can start benchmarking what financial performance you need to be successful. Differentiate Yourself. Similarly to ad copy or messaging, it’s crucial to differentiate yourself here. Identify your Vendors/Tech. Don’t Be Picky. Partnerships.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

AdSquare Audiences in Motion

MAY 29, 2018

Given the abundance of data out there from both 1st party and 3rd party vendors, it is becoming extremely difficult to differentiate between accurate and inaccurate data providers. Advertisers need to have tools in hand that give them different measurement solutions such as official industry benchmarks (e.g.,

Mobile Advertising 40

Mobile Advertising Advertising Agencies Transparency Ethics 40

Oktopost

FEBRUARY 24, 2022

The Social Selling Index is a great benchmark to see if you’re using LinkedIn to it’s full potential, with a few key areas that you can improve if you need to. ? LinkedIn is arguably the most competitive social media platform in the B2B space, so you won’t be able to differentiate yourself without a clear plan of attack.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Strategic-IC

MAY 14, 2019

You need to be able to capture and differentiate early research, early buying stage research where they [searchers] tend to be a certain type of person inside a decision making unit, who are trying to understand how do you solve a particular pain point or reach a business objective. They've already made their decisions around the vendors.

Lead Ranking 67

Lead Ranking Intent Relevance Lead Scoring 67

Valasys

MARCH 5, 2019

Leverage thought leadership to differentiate your value. The minute the prospect understands their problem and gets an idea for the different possible solutions, they begin their search for vendors. Technology enterprises need to have an organized approach to social media. Marketing Agency Partnership.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

The ROI Guy

DECEMBER 16, 2014

Fail to provide that guidance and the purchase decision likely stalls (where 58% of the deals end up according to Sales Benchmark Index) or the decision goes to your competitor who does a better job at facilitating the buying decision. Why You?'

Conversion 40

Conversion Buyer's Journey Advertising Benchmark Differentiation 40

Convert

JANUARY 27, 2021

Despite your best intentions as a vendor, customers can still become frustrated, irritated, impatient, or worst of all, unhappy. Or they could run into issues all the time and stick around. In this article, we discuss the difference between customer success and customer happiness and why you need both to keep clients happy.

Paid Search Agency 52

Paid Search Agency Customer Satisfaction Urgency Marketing Pricing 52

Allocadia

JUNE 17, 2019

In our industry-wide benchmark study , the data clearly shows that organizations expecting budget and revenue increases have a much stronger approach to their overall marketing technology stack and tech strategy. These are also the first vendors you would call if you had to start your stack from scratch. Think beyond just marketing.

Marketing Automation Services 55

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 55

Digital B2B Marketing

OCTOBER 29, 2013

When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video.

Statistics 100

Statistics Banner Ads Stats Sample 100

The ROI Guy

FEBRUARY 20, 2019

In fact, sixty-two percent of buyers say they can develop selection criteria or even finalize a vendor list based on digital content alone.[1] Are your 2019 strategies aligned with this advice, ensuring you can deliver a differentiated buyer experience and increase competitive advantage?

Training 40

Training Case Studies Validation B2B Sales 40

The ROI Guy

SEPTEMBER 22, 2014

Many times, when organizations try to articulate the differentiating value of their solutions, they start with a “solutions first approach”, communicating each feature they perceive as a differentiator and the value these features might deliver. Engage too late and price may be the only differentiator there is.

Lead Scoring 40

Lead Scoring Lead Ranking Forrester Peer-to-peer 40

Allocadia

APRIL 15, 2019

In our industry-wide benchmark study , the data clearly shows that organizations expecting budget and revenue increases have a much stronger approach to their overall marketing technology stack and tech strategy. These are also the first vendors you would call if you had to start your stack from scratch. Think beyond just marketing.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 40

The ROI Guy

FEBRUARY 8, 2017

Provide them the tools and content so that you are their “go to” vendor in challenge solving discussions with their customers. Engage Higher – delivering assessment and benchmarking tools to help partners interactively assess and benchmark prospect challenges, and build roadmaps (leveraging your solutions) for improvements.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

SnapApp

MAY 12, 2015

Benchmarking Assessment. If you have access to benchmarking data across an industry, what’s the best way to share it? Interactive assessments let you engage your audience with benchmarking data in a whole new way. They help businesses differentiate themselves and stay ahead of the curve. Holy cow, this stuff works!

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

The ROI Guy

OCTOBER 21, 2015

According to Cheik Daddah, Vice President North America Value Consulting for Oracle, it’s because the Traditional Business Case is too outside in (vendor-centric) , focused too much on the solution and what it can do. Most are overloaded with too many numbers that clients have difficulty connecting with.

Lead Ranking 40

Lead Ranking Business Marketing Proposals Lead Scoring 40

The ROI Guy

APRIL 5, 2013

One of the challenges you face as a B2B solution provider is that more and more deals are stalled, with almost 60% of prospects choosing to “Do Nothing” versus saying “Yes”, this according to Sales Benchmark Index. Where is your Prospect spending more or less compared to the competition? What practices are missing, or are less than stellar?

Peer-to-peer 40

Peer-to-peer Advertising Benchmark Consulting Differentiation 40

The ROI Guy

MARCH 20, 2013

However, savvy vendors are now leveraging financial justification much earlier, to engage more proactively, provocatively and with compelling insight earlier, especially helping the Prospect uncover hidden opportunities and quantify the “cost of doing nothing”. And in this “Do More with Less” economy, there are many priorities to address.

ROI 40

ROI Process Peer-to-peer Best Practices 40

nDash

JULY 30, 2021

Track 3: New & Differentiated Experiences. In addition to mapping out the future of marketing, it also showcases innovation and sets benchmarks. ” With approximately 30,000 industry experts, retailers, and vendors, this event is an excellent networking opportunity. Track 4: Advanced Tactics for Core Channels.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Hinge Marketing

NOVEMBER 12, 2015

In most cases, your clients will prefer to hire a known, trusted resource (like you) to finding and trying a new vendor. Differentiation is one of the toughest challenges for a CPA firm. But our research has shown that firms with a strong differentiator are more likely to grow and thrive. This is well below the average 5.1

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

The ROI Guy

FEBRUARY 15, 2013

A recent article by Drew Zarges from Sales Benchmark Index opines, "Are ROI Calculators Dead?". These ROI Calculators are often simplified so much that the unique differentiators of the Solution are not reflected, making the ROI solution agnostic. Solution Agnostic?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

The ROI Guy

SEPTEMBER 29, 2010

As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

MARCH 9, 2011

Unlike a simple survey, the interactive assessment in real time compares the responses versus “healthy” benchmarks, using on-line results and PDF reports to illuminate where the buyer has already made progress, but more importantly, where they have issues that these new concept solutions can address.

Work Management 40

Work Management Marketing Management Demand Comparison 40

The ROI Guy

APRIL 15, 2014

Yes, Forrester recently published at their annual Sales Enablement Summit that 74% of deals go to the sales rep who can help decision makers set the buying agenda, while only 26% of the deals went to the vendor who wins the competitive bake-off. It is typical for vendors to focus on their solution and what it can do.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

The ROI Guy

JANUARY 5, 2011

As a result of Frugalnomics and other market drivers: 62% of B2B vendors indicated they needed more leads in order to generate the same amount of sales, 72% indicated an increase in buying cycle time over the past 6 month, The buying cycle timeframe has increased over 10% in the past 12 months.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

The ROI Guy

FEBRUARY 2, 2011

With an edict to reduce costs and grow the business, those vendors that can help the CFOs do-more-with-less, drive higher ROI, achieve faster payback and prove superior value will have the upper edge. Executives like CFOs do most of their research on-line on their own or via analysts / peers.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40