KoMarketing Associates

FEBRUARY 3, 2014

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., free shipping) whenever possible.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

The ROI Guy

FEBRUARY 20, 2019

And new research validates that belief. Facilitation and coaching, including role-play exercises and validation, also play a major part in this evolution. Are your 2019 strategies aligned with this advice, ensuring you can deliver a differentiated buyer experience and increase competitive advantage?

Training 40

Training Case Studies Validation B2B Sales 40

Hubspot

AUGUST 7, 2019

The differentiating component of a landing page is that it contains a lead form that asks visitors for their contact information, typically in exchange for something the visitor values. By including social proof on your landing page, you're validating your offer without even saying anything. Benchmarks.

Landing Pages 101

Landing Pages Paid Content Click Rate Trigger Marketing 101

Hinge Marketing

APRIL 6, 2017

Informed by research and validated by years of experience and analytics , this is a process that works. And ask if they use data, research or benchmarks to inform their recommendations and design decisions. Discuss aesthetic preferences and style guidelines (if any). Who Is This For? Ask how they keep from going over budget.

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89