benchmark 
Single Grain
DECEMBER 5, 2023
If it’s your first time planning a marketing strategy, then you can start by establishing some growth benchmarks you believe are attainable for your business to reach. For our marketing team, if we’re working on a new client project, we look to industry benchmarks combined with historical data (if it exists).
SnapApp
APRIL 4, 2018
It’s important to establish a benchmark. A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 ROAS (booked revenue/media fees). CPL thresholds will vary quite a bit based on the product and industry. John Hurley.
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