KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Moz

FEBRUARY 10, 2019

Competitor analysis is a great benchmarking tool and can give you great ideas for your own strategies, but remember, if your only strategy is emulation, the best you’ll ever be is the second-best version of your competitors! This does not mean that all such footer links are a violation of Google’s guidelines.

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

KoMarketing Associates

DECEMBER 19, 2013

Mike Pickowicz (PPC/SEM Analyst). As Copyblogger notes, it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there. Five Strategy Changes To Help You Cope with Google’s Ad Rank Change – Kevin Lee, ClickZ.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

SnapApp

APRIL 4, 2018

It’s important to establish a benchmark. A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 PPC: Cost-Per-Lead, Lead Conversion Rates. CPL thresholds will vary quite a bit based on the product and industry.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hinge Marketing

JULY 21, 2022

Their expertise is vital to differentiate your content and provide value. The key is to position yourself as an expert offering the publication’s audience a proven yet differentiated approach to their challenges. The five main categories of paid media are offline ads, social media ads, PPC/SEM, audio ads, and display ads.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Single Grain

NOVEMBER 16, 2023

Competitor Analysis Competitor analysis provides insights into the strategies, content types and performance of your competition, and knowing this will allow you to identify gaps in their approach and, thus, areas where you can differentiate and excel. Competitor Benchmarking Analysis: Compare your content strategy with competitors.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98