Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand

Hinge Marketing

All too often in the professional services field, you see lots of competition with very little differentiation. In fact, most firms rely on “me too” differentiators, so they all sound pretty much the same. Brand research can give you solid answers to questions you were guessing at before: for instance, the differentiators that matter most to your clients or the services they would most like to see you offer.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


Stay mindful of existing benchmarks and make new ones. Due to problem-solution fit and product-market fit differentiation, getting started often proves to be the biggest challenge with this strategy. You can also find Amazon’s self-publishing guidelines here.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

As Copyblogger notes, it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there. It’s hard to believe that 2013 is coming to a close.

Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry


‘Keeping up with the Joneses’ has long been an idiom relating to the need to keep up with the latest and greatest gadgets, trends, innovations and benchmarks (mainly so as not to be shown up by your trendy neighbours).

Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Competitive Data and Advanced Optimization: Benchmarking data allows advertisers to get insights into the competitive landscape. Be sure to follow editorial guidelines for feeds, such as no excessive use of capitalization, repetition or non-English characters.