Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. However, to deliver tailored online marketing programs, we must act as the buyer and have an understanding of the client’s capabilities and points of differentiation. Obtain Brand Guidelines. As an online marketing program vendor, it is our responsibility to ensure we are adhering to the brand guidelines of our clients.

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Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand

Hinge Marketing

All too often in the professional services field, you see lots of competition with very little differentiation. In fact, most firms rely on “me too” differentiators, so they all sound pretty much the same. Brand research can give you solid answers to questions you were guessing at before: for instance, the differentiators that matter most to your clients or the services they would most like to see you offer.

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. The above tips and guidelines will take your email content efforts far.

Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Competitive Data and Advanced Optimization: Benchmarking data allows advertisers to get insights into the competitive landscape. Be sure to follow editorial guidelines for feeds, such as no excessive use of capitalization, repetition or non-English characters.

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Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry


‘Keeping up with the Joneses’ has long been an idiom relating to the need to keep up with the latest and greatest gadgets, trends, innovations and benchmarks (mainly so as not to be shown up by your trendy neighbours).