Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. However, to deliver tailored online marketing programs, we must act as the buyer and have an understanding of the client’s capabilities and points of differentiation. Obtain Brand Guidelines. As an online marketing program vendor, it is our responsibility to ensure we are adhering to the brand guidelines of our clients.

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Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand

Hinge Marketing

All too often in the professional services field, you see lots of competition with very little differentiation. In fact, most firms rely on “me too” differentiators, so they all sound pretty much the same. Brand research can give you solid answers to questions you were guessing at before: for instance, the differentiators that matter most to your clients or the services they would most like to see you offer.

Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Competitive Data and Advanced Optimization: Benchmarking data allows advertisers to get insights into the competitive landscape. Be sure to follow editorial guidelines for feeds, such as no excessive use of capitalization, repetition or non-English characters.

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How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. The above tips and guidelines will take your email content efforts far.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


It’s important to establish a benchmark. A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 . “In God we trust. All others must bring data.” – W. Edwards Deming. .

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The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


Stay mindful of existing benchmarks and make new ones. Due to problem-solution fit and product-market fit differentiation, getting started often proves to be the biggest challenge with this strategy. You can also find Amazon’s self-publishing guidelines here.