Building Blocks of a Tailored B2B Online Marketing Program
FEBRUARY 20, 2018
Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. However, to deliver tailored online marketing programs, we must act as the buyer and have an understanding of the client’s capabilities and points of differentiation. Obtain Brand Guidelines. As an online marketing program vendor, it is our responsibility to ensure we are adhering to the brand guidelines of our clients.