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Webinar: Customer Acquisition & Revenue Operations Benchmarks for 2022

Engagio

Discover secrets from the top B2B revenue teams – from how they’re structured to how they drive growth and more – in this upcoming webinar, where we’ll be unveiling the findings from the 2022 Customer Acquisition & Revenue Operations Benchmark Study.

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Diebold Nixdorf Eclipses Campaign Benchmarks with a Combo of Process, Data & Technology

Engagio

The post Diebold Nixdorf Eclipses Campaign Benchmarks with a Combo of Process, Data & Technology appeared first on Demandbase.

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Rethinking ABM for the Next Opportunity: 2020 ABM Benchmark Study

Engagio

The post Rethinking ABM for the Next Opportunity: 2020 ABM Benchmark Study appeared first on Demandbase.

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The CMO’s Guide to Setting and Defending Your Marketing Budget and ROI

Engagio

In this post, Jon Miller explains why he thinks this is the wrong approach for many companies, and shares some key benchmarks that represent the right strategy. The post The CMO’s Guide to Setting and Defending Your Marketing Budget and ROI appeared first on Demandbase.

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Doubling Down on Account-Based Growth: Winning Strategies for 2023 and Beyond

Engagio

Join Rob Leavitt and a stellar panel of ABMLA all-stars for a first look at the 6th annual ITSMA and ABMLA ABM benchmark study. The post Doubling Down on Account-Based Growth: Winning Strategies for 2023 and Beyond appeared first on Demandbase.

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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. It will also add to industry benchmark data, enabling comparison of campaign performance with industry standards. A pixel to track campaign efficiency.

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Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. Developing ABM tools that are easy-to-use and address team alignment and measurement will be an important part of advancing ABM even further in the years to come,” said Kent Ragen, vice president of Channel Sales at Demandbase.