KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Metadata

SEPTEMBER 29, 2022

Here’s why: Marketers and leadership teams without strong stomachs are pausing their campaigns and demand generation efforts. While I can’t promise triple-digit returns, the writing is on the wall: your marketing and demand generation efforts MUST stay on. Cutting it completely could even sink you.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Webbiquity

JANUARY 23, 2024

This requires accurate benchmarking through competitor analysis. Use social listening to assess how other brands in your industry are accommodating customer demands. Segment customers based on their preferences, demands, and challenges. Run customer surveys and benchmark them against your social listening data.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

PureB2B

FEBRUARY 28, 2022

Thankfully, as businesses look to bridge the gap between both departments, the role of demand generation popped up, creating a stronger alignment between goals. This article will cover the “why”, the “how”, and “what next” behind demand generation and sales and marketing alignment. The Demand Generation Process.

Demand Generation 62

Demand Generation Demand Top of Funnel Generation 62

Content4Demand

FEBRUARY 18, 2020

Is your business increasingly demanding to see tangible, bottom-line results from your marketing efforts? Let’s dive into 2020 Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage for Demand Marketers and review its highlights. If so, you’re not alone.

Demand 66

Demand Account Based Marketing Top of Funnel ABM 66

Televerde

JULY 11, 2022

However, you don’t need to feature your product in a Hollywood hit to increase the demand for your product. Instead, you can use demand generation campaigns to introduce your product to your ideal customer and increase sales. Learn some demand generation campaign ideas and how to create a successful strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Campaigns 59

Marketing Insider Group

APRIL 10, 2024

First-party data can be collected through customer surveys, lead generation forms, email marketing , chatbots, and more. The airline is not manually adjusting the price, rather it is adjusted based on recent search and demand history. Tracking allows you to create benchmarks , or data points that you’re trying to achieve.

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 172

ANNUITAS

APRIL 23, 2014

There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few. ANNUITAS wants to change this.

Demand Generation 100

Demand Generation Enterprise Management Demand Generation 100

KoMarketing Associates

FEBRUARY 12, 2018

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. The post The Demand Generation Stats Every CMO Needs To Know appeared first on. Demand Generation'

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

ANNUITAS

NOVEMBER 7, 2018

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. We find this to be fascinating, as more and more of the work we do at ANNUITAS is due to C-level and sales leader frustration with marketing performance in and around Demand Generation. Stay tuned! Stay tuned!

Demand Generation 127

Demand Generation Studies Demand Generation 127

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. We’ll walk you through our approach to creating a winning B2B demand generation strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

ANNUITAS

JANUARY 7, 2019

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. These business leaders come armed with legitimate concerns about Demand Generation performance.

CMO 164

CMO Demand Generation Business Correlation 164

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

KoMarketing Associates

MAY 9, 2018

To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” The annual “2017 ABM Benchmark Survey Report” from Demand Gen Report found that most B2B marketers (54 percent) say their ABM efforts are meeting their company’s expectations.

Account Based Marketing 156

Account Based Marketing ABM Marketing Report Marketing & Strategy 156

Top Rank Marketing

AUGUST 16, 2023

B2B purchases are being scrutinized more deeply New research from Demand Gen Report and Vidyard shows that “buyers are focusing more on the value of a purchase and thoroughly researching solutions before making a decision.” “B2B companies are fighting over limited spend,” wrote Sara Lebow. Meanwhile, purchase cycles are extending.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

KoMarketing Associates

JANUARY 16, 2019

The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. percent), surveys (74.3 When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects.

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

Jackie Walts

MAY 13, 2020

Take advantage of demand generation’s ability to eliminate guesswork and set new benchmarks, test, review results and roll out what is showing a return today. For a lot of my clients, past strong performing assets like surveys and state of the industry reports are obsolete.

Demand Generation 62

Demand Generation Demand Generation Paid Search Agency 62

Vidyard

SEPTEMBER 28, 2017

Will it convert and let you retain the title of Demand Gen Superhero in the office? This ultimate tool for today’s demand generation leaders will help answer these burning questions: Did you generate the lead using the most effective and strategic tactics possible? That’s where we come in!

Demand 70

Demand Conversion Burn Rate Leads 70

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM. The results revealed that 66 percent of respondents are already deploying ABM.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

ANNUITAS

AUGUST 25, 2016

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. As I compile the data gathered recently from our third annual B2B Enterprise Demand Generation Survey, I feel the significance of data.

Advertising Benchmark 100

Advertising Benchmark Customer Surveys Validation Rules 100

ANNUITAS

JANUARY 31, 2023

The result is companies that are going to market ‘inside-out,’ rather than ‘outside-in’ – a proposition that all too-often results in negative ROI for our demand marketing investments. Additionally, recent research found that only 36% of businesses surveyed believed their sales and marketing efforts were aligned with customer success.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Content4Demand

MARCH 2, 2021

The 2021 Demand Generation Benchmark Survey Report published by Demand Gen Report shows that the trends that have driven B2B marketing during the past few years haven’t changed. Download the 2021 Demand Generation Benchmark Survey Report to get more details on what’s working for your marketing peers.

Top of Funnel 52

Top of Funnel B2B Marketing Account Based Marketing Planning 52

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

KoMarketing Associates

OCTOBER 8, 2018

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 percent) stated that they use a mix of both demand generation and ABM. percent solely utilize ABM, while 27 percent use demand generation. response.

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

ANNUITAS

MAY 13, 2015

Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). effectiveness at achieving their Demand Generation goals. Only 28.3%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

Launch Marketing

JUNE 16, 2021

With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. It is a best practice that upon completion of your live webinar to have it available on-demand. While viewing time will vary, a good benchmark is 29 minutes.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Martech

DECEMBER 18, 2023

They can assess the current state of the organization’s CX, identify gaps and opportunities, and provide recommendations based on industry benchmarks and customer insights. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Dig deeper: What is digital transformation?

eCommerce 97

eCommerce Marketing AI Best Practices Consulting 97

Vidyard

SEPTEMBER 28, 2017

Will it convert and let you retain the title of Demand Gen Superhero in the office? This ultimate tool for today’s demand generation leaders will help answer these burning questions: Did you generate the lead using the most effective and strategic tactics possible? That’s where we come in!

Demand 54

Demand Conversion Burn Rate Leads 54

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). for lead management to 3.35

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

SnapApp

APRIL 2, 2019

B2B demand generation marketing is evolving. To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. They should be in the room from the beginning as you develop your demand generation plans. Here’s what you’ll need to do it: 1.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

KoMarketing Associates

JULY 16, 2018

Demand Gen Report recently conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” and found that 87 percent of marketers believe marketing measurement and reporting continue to be top priorities.

B2B Marketing 156

B2B Marketing B2B Advertising Benchmark Statistics 156

KoMarketing Associates

AUGUST 28, 2018

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution. B2B Marketers and the Impact of Marketing.

Marketing Attribution 121

Marketing Attribution Customer Surveys Top of Funnel Barriers 121

ANNUITAS

JUNE 23, 2016

Create a short survey to assess their challenges, post a quiz on LinkedIn, call them or schedule a brief in-person meeting while at an event to get their answers. Word to the wise…do not even mention selling, or your solution while conducting a survey or you will lose credibility, as well as any potential customer down the line.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124