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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

Forrester expects B2B ecommerce in the just United States to reach $1.8 By that time, it will account for 17% of all B2B sales in the US. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 So here’s a simple way to benchmark your own B2B ecommerce marketing. trillion by 2023.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Forrester’s New B2B Buyer.

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38 Handy Stats to Prove the Value of Personas

Cintell

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Focuses messaging; increases precision of targeting. SiriusDecisions). DemandGen).

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

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The Definitive Guide to Lead Generation

Adobe Experience Cloud Blog

Lead generation can help your sales teams spend more time selling and less time with administrative tasks and prospecting, because you are giving them warm, well qualified leads. Mature companies achieve 133% greater revenue versus their plan than average companies, and 174% more than the least mature companies. Demand Generation'

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Predictive Modeling Technologies Make One-to-One Marketing a Reality

Content Standard

On April 14, 2014, Forrester Research put out the Power of Customer Context report, which highlights a shift in marketing from campaigns and transactions toward one-to-one interactions and value exchanges with consumers. These teams, on average, target four different audiences, the report notes.

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How to Use Video on Websites the Right Way

Vidyard

Keep people on your site —the average internet user spends 88% more time on a site that contains video ( Mist Media ). Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Choose an Eye-Catching Thumbnail.