KoMarketing Associates

SEPTEMBER 13, 2022

Increasing engagement (63%), measuring performance/ROI (44%), and creating an overall strategy (38%) have been the biggest challenges for marketers using email. Nearly 31% believe it may help them better understand their customer lifecycle. Now, more marketers are seeing the potential of AI for email marketing. from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

SEPTEMBER 21, 2021

MotionCue recently published its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics showed that 78% of marketers believe video helped them get new customers in 2020. Despite the benefits of video content, previous research indicates that many marketers still only have basic video effectiveness measures in place.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Webbiquity

MAY 9, 2023

What are the potential benefits, and how will they be measured? These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 63

Top of Funnel Analytics De-duplication Work Management 63

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

KoMarketing Associates

JANUARY 26, 2021

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Webbiquity

DECEMBER 19, 2023

Here’s a 10 step process to create a social media marketing plan that will produce measurable results. #8: This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Marketing Insider Group

APRIL 10, 2024

Put simply, dynamic marketing is a strategy designed to be adaptive and flexible based on customers’ behaviors and customer data. You’re prioritizing your customers, meaning you are creating more meaningful, positive relationships with them. This leads to the second main benefit which is a boost in sales and customer retention.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. This helps you understand how effectively your content is converting website visitors into potential customers.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. The advantage for Chevrolet is that when a potential customer thinks about buying a car, the Manchester United deal increases the likelihood they can recall the brand and therefore consider purchasing one of its vehicles. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. .” Other metrics need to be measured every month.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Scoring Lead Ranking 91

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. 3 Ways to Create a Repeatable GTM Playbook Benchmarking: You can’t improve until you know where you stand.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. You can use it as a standard for realistic goal setting, accessing your business performance and measuring growth. It also highlights potential threats like new market entrants or changes in customer behaviors.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Your goals should be measurable and directly tied to your company’s key business objectives. AI can tailor customer interactions, leading to deeper engagement and loyalty.

Marketing AI 104

Marketing AI Contingency Planning Work Management Digital Transformation 104

Seismic

FEBRUARY 6, 2024

Evaluating vs. measuring sales performance The words ‘evaluating’ and ‘measuring’ are often used similarly when referring to sales performance. Both are equally important for sales leaders to focus on, but evaluating performance and measuring performance are two different things.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Tiecas

APRIL 5, 2024

Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results. It is… “Content marketing is a strategic approach focused on creating valuable content … to drive profitable customer action. Even a basic outline brings clarity and helps you measure results against defined goals.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

SmartBug Media

NOVEMBER 29, 2021

Looking for a way to formally measure the success of your marketing efforts? You need real, measurable data to determine what you are doing well and which areas need improvement. Here are the marketing success metrics you should be tracking and measuring up against. Customer Acquisition Cost. Lead Generation Rate.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Optinmonster

NOVEMBER 7, 2023

It’s the measure of your site’s effectiveness in turning visitors into buyers, and it’s a critical factor in your store’s success. It’s a measure of your website’s effectiveness in persuading visitors to do what you want them to do.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Why Is Benchmarking in the Senior Living Industry Important? Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. In-store measurement. Why we care. Personalization and consumer insights. Guidelines.

Guidelines 113

Guidelines Advertising Agencies Media Paid Search Agency 113

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Top Rank Marketing

FEBRUARY 7, 2024

Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. But at the same time, brands need to find ways to be where their customers are, and, according to HubSpot, that may very well continue to be X.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Reach and impressions Tracking reach and impressions in influencer marketing is one of the simplest ways to measure brand awareness.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

SmartBug Media

JANUARY 19, 2023

Read on to learn about Klaviyo’s attribution reporting, including key metrics, benchmarks, and examples. By measuring specific metrics, the platform provides you with an opportunity to discover and analyze website activity, checkouts started, and revenue that is directly attributable to each message. Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Top of Funnel 124

Top of Funnel Planning Product Ad Frequency 124

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Only B2B

MAY 18, 2023

The MQL to SQL conversion rate measures the percentage of Marketing Qualified Leads (MQLs) that successfully transition into Sales Qualified Leads (SQLs). MQLs are prospects identified by the marketing team as having a higher likelihood of becoming customers based on their engagement with your content, website, or other marketing activities.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Conversion Rate 62

Oktopost

DECEMBER 21, 2023

He also discusses how to scale social selling, what to measure, where it should sit within the organization, how to get started, what content to create, and how to meaningfully engage with your network. Meet Alex Alex has 30-year sales career spanning three continents, 23 years in business-to-business sales & marketing.

B2B Sales 62

B2B Sales B2B Cold Calling Advertising Benchmark 62

Navigate the Channel

JULY 18, 2023

These findings raise an interesting question: Are customers more brand loyal or discount loyal? RELATED: How to Never Run our of Email Marketing Content Again Common Customer Actions Understanding the actions taken by customers upon receiving an interesting e-mail is crucial for optimizing e-mail marketing strategies.

Product 65

Product Ad Building CTR Allocation 65

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun! Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Brandpoint

JULY 14, 2023

Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Enhancing customer engagement and loyalty. Enable effective measurement of the effectiveness of your social media efforts. What is Social Media ROI? Generating leads and driving conversions.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132