The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy. Guest post by Josh Wardini.

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. Now for the benchmarking part: Does your organization have any of these best practices in place? We need to look at things the way customers would see them. 15% of B2B sellers have a mobile app for customers.

[Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

bizible

We're working on a set of benchmarks for all B2B marketing channels and want to share some early results. How We Created The Benchmarks. paid social ads) across our customer base from 2017 through July 2018. Average ROI for a subset of our customers is $9.59.

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

Hatchbuck

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. The combined entity will operate under the Benchmark name and has U.S. Email marketing has always been a cost-effective way to connect with customers,” said Keller. “As

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. of concern (customer engagement, account-based marketing) and more traditional challenges. 1How B2B Marketing.

New 2015 Marketing Budget Benchmarks

Modern Marketing

Is understanding how to target your customer effectively keeping you awake at night? Because a customer’s decision to buy now involves many interactions with a brand, delivering an orchestrated approach is essential for any brand to attract and retain customers.

Marketing Performance Benchmarks for Software/SaaS Companies

bizible

In the past two months, we’ve published two channel benchmark reports to better understand how marketers are generating business and creating value. The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. Sample review: “Want to know how your competitors are doing in terms of attracting customers to their site or how they are faring against you in terms of traffic?

How Well is Your Content Performing? (Industry Benchmark)

PureB2B

You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which marketing practices you should adopt or stop using.

Do Email Benchmarks Vary By Region? [CHART]

Modern Marketing

by Egan Cheung | Tweet this As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks. This week, we are providing benchmarks for some primary email health metrics broken down by region. Do Email Benchmarks Vary By Region?

Insights From The First Advocate Marketing Benchmark Study

Influitive

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive.

Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Meet your customers where they are: on mobile. Benchmark report: Data at a glance.

Big Data Usage Benchmarks and Performance By Industry [Chart]

Modern Marketing

When evaluating our customer data by industry we see that an increase in reports generated results in a corresponding increase in engagement, with engagement being measured by forms submitted and emails clicked. Looking for more benchmark research?

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

The State of Content Production: Benchmarks and Action Items

Modern Marketing

This trend is validated by other content marketing benchmark reports, which indicates that there’s a viable learning curve for marketers navigating the production process. Marketers ask for any meaningful way to engage with their customers, and blogging is an immediate method of doing so.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. Check out the full benchmark report here , which includes data for six industries.). It’s important to take into account the potential revenue, which leads us to the next benchmark.

How to Assimilate Competitive Benchmarking in Social Media

Valasys

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Getting Started With Competitive Benchmarking: Measure Yourself Against The Best But Don’t Emulate Them Blindly.

Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]

bizible

A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. We will also cover two more key benchmarks in the first section: revenue per lead and revenue per opportunity.

Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems

Customer Experience Matrix

Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. thirteen types of customer-facing systems, ranging from email and Web sites to display ads, retail point of sale, and customer account management.

Benchmarking On and Off the Court

Modern Marketing

Open in the form of benchmarking. The technology uses 5 years of benchmark data collected by IBM to better predict a player’s chance of winning based on how well they execute their game strategy. It's now possible to benchmark performers at the U.S. However, for him and the fans following the sport, it was great to see benchmarks in place such as “winning more than 69% of points on his first serve” to determine whether or not he had a chance to get into the second round.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance. Focus on Customer Experience.

Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

Return Path recently conducted the “Lifecycle Benchmark: Insights on new subscriber engagement throughout the first year” report, and statistics showed that marketers are typically able to maintain a 32 percent read rate with new subscribers over the first 12 months of their relationship.

6 Video Benchmarks You Need to See

Vidyard

That’s part of what makes our 2018 Video in Business Benchmark Report so insightful: We examined 250,000 videos from 600 businesses and found that while businesses are creating more videos on more channels in more departments, they aren’t the ones you might expect.

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

The wealth of information about content marketing is a true testament to its value in the customer engagement process. New benchmark report] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How Industry Leaders Are Beating Video Benchmarks

Vidyard

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. The biggest uptick for us has come in social, and customizing video for social.

A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. But, you’ll also gain an understanding of what’s important at each stage of the buying process, thereby improving your approach to customer experience and journey management.

2019 B2B Benchmarking Report: 3 Key Takeaways for Content Leaders

DivvyHQ

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week.

Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Marketing Envy

They need to know which KPIs to track, how much they should be spending, and the marketing benchmarks against which to assess their success and calculate when it’s necessary to adjust their campaigns. There are more benchmarks for Google and LinkedIn.

Infographic: The State of Customer Marketing in 2017

Influitive

In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied.

4 Ways to Increase Customer Engagement

Modern Marketing

It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer. When Gallup studied the subject, it found only 25% of millennials are “fully engaged” customers.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Customer Service Management Tools.

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Benchmarks for Video Marketing worth Celebrating

Vidyard

46% of accomplished video marketers are using video to inflate customer education ( Click to tweet! ). More than half of successful marketers believe that customer testimonials are the most effective type of videos ( Click to tweet! ).

How customer-hero stories help you connect better

B2B Lead Generation

Do you focus on capturing product stories or customer-hero stories? Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index.

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Top Findings from the Marketo Email Marketing Benchmark

Modern B2B Marketing

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. The most commonly used tactics were Segmentation and Custom Landing Pages.

Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. Let's start with a truth universally acknowledged – that customers have rising expectations for personalized treatment.

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

Modern Marketing

More retailers are engaging customers with impressive digital tactics, but which elements take campaigns from good to great ? Our team of expert modern marketers have “wrapped up” a selection of curated festive communications from supermarkets including Tesco’s , Waitrose , Morrisons , Sainsbury’s , Lidl, and Aldi , benchmarking them against the highest standards of creative marketing excellence.

Why You Need Keyword Benchmarking in Your SEO Strategy

Content Standard

Competitive Keyword Benchmarking. To feel confident about SEO, you need a strategy that capitalizes on the opportunities your brand has to get in front of your customers first, with the quality, audience-centric content you’ve been hard at work producing.